Courageous Communication: How Codependence Is Making Your Nonprofit Brand Boring and What To Do About It

by Maryanne Dersch

Does your nonprofit do amazing work, yet you don’t get the attention you need or deserve to attract supporters and those much-needed funds? Are you so worried about what everyone will think that you don’t always stand up for what you believe in? This book will teach you how to stop trying to be everything to everyone and to develop a strong organizational personality, so you can attract like-minded supporters and raise more money.Courageous communications isn’t a strategy or a tool. It represents a shift in your organization’s culture, a shift from worrying about what could happen to being confident in your value, expertise, and vision. It will move your organization from trying to reflect the perfect image to expressing your authentic personality—a personality that attracts attention, energy, and supporters.

116 pages, Paperback

Published July 21, 2018

Reviews

[Jacqueline · Rating 4 out of 5]

Slowly read this one alongside my development work. I give it a 3.5. It had some great points and important things to remember when you’re in the fundraising world.