Although I enjoyed this book and learned a lot about the culture surrounding the Spelling Bee (specifically as it applies to contestants from South Asian immigrant families), I think that it would've been a much better book had stayed in the realm of ethnography rather than venturing out, as the subtitle suggests, to make claims about "Generation Z's New Path to Success."
The author, Shalini Shankar, seems to have a pretty clear agenda beyond just researching and describing spelling bee contestants, and that's to legitimize what she refers to as "professionalizing childhoods." She makes much of the fact that seemingly every Gen Z kid is out there starting their own coaching business, building a personal brand on social media, and so on--the phrase "human capital" is used WAY too many times in this book for my taste--and although she occasionally references critics who wonder about how all of this affects young people's well-being, she generally returns to "well, that's just the way things are now" and leaves it there. It's a very uncomplicated look at this subculture.
Furthermore, Shankar takes a tiny minority of elite Gen Z kids and extrapolates this to the generation as a whole, which is particularly galling given the experiences she leaves out. She repeats numerous times how Gen Z is the most racially diverse generation ever and how there are so many immigrants and children of immigrants in it, but she's really only talking about a particular subset of highly-educated immigrants from one particular part of the world. There don't seem to be very many undocumented immigrants from Central America represented in the spelling bee, for instance, and certainly very few African Americans or African immigrants. (There is literally one sentence in the book that explicitly mentions the underrepresentation African American children in the spelling bee.) For every Gen Z kid recording a TED Talk or meeting with then-President Obama, there are tons trying to literally survive into adulthood and/or keep roofs over their heads.
Although Shankar profiles one or two kids who come from less economically privileged circumstance, the vast majority of the families she follows have degrees in STEM, and they have class privilege to uproot their entire lives to support their kids "spelling careers." Some even write customized software to help their kids study words. Which is all fine! That is totally fine to do, but it's irresponsible for researchers to act like these kids' success is completely a product of the parenting they received and of their generational traits while ignoring the role of class and education privilege.
(Needless to say, Shankar also does not grapple with, or mention beyond one sentence, the research on mental health outcomes for Gen Z and how they are...not great.)
Shankar does note the racism experienced by Indian American winners of the spelling bee, but curiously, even then her explanation is kind of surface-level: "The racist responses to Indian American champions are, in effect, a reaction to human capital building." (There it is again.) In other words, white people are racist towards Indian American spelling bee winners because they feel threatened and jealous by how skillfully their parents maneuver them to win, not because...you know, a centuries-long history of racism against southeast Asian people that includes colonialism, imperialist wars, Christian supremacism, assumptions of terrorist threats, and so on.
Anyway, things get even worse when Shankar tries to compare this small exceptional group of Gen Z kids to Millennials as a whole--specifically, to stereotypes about Millennials as a whole. Here are some actual quotes: "The spelling bee kids I met scoffed at participation trophies, regarding them as the useless landfill that they are. This differs from Millennials, who came to expect this kind of recognition." HAS THIS WRITER EVER MET A MILLENNIAL. We hated that shit, y'all. We hated it. You know who "expect[ed] this kind of recognition"? Our fucking Boomer parents, who couldn't handle the thought of little Johnny not getting a gold-painted plastic trophy for the living room shelf. Kids who grew up in the 90s knew this stuff was "useless landfill" from the start, and many of us now struggle with endless impostor syndrome because we don't trust others to actually be honest with us about our weaknesses and mistakes. But anyway.
Next there was this: "If Millennials valorize the self-absorption of Hannah Horvath from HBO's Girls, Gen Z aligns with Alex Dunphy from Modern Family. the former is lost in her own world of indulgent self-exploration and puts her dream career ahead of her financial stability. By contrast, the latter is hard-working, highly organized, and planning for her future."
Please find me one Millennial who "valorizes" Hannah Horvath. Please.
Anyway, I think that the major flaw in this book overall was that Shankar never really positions herself within her own argument and thus obstructs the fact that she has a metaphorical dog in this fight. Shankar clearly believes on some level that "Bee Parenting" is superior to other kinds and that the Gen Z kids being raised in this way are thus clearly superior to all those lazy, entitled Millennials who were allowed to, idk, play a fucking video game sometimes during their childhood rather than spend hours a day studying spelling bee words. She also implicitly dismisses any critiques of the way these kids are raised as racist (even referencing all that Tiger Mother stuff) without ever taking a nuanced look at the downsides as well as the advantages.
In conclusion, while I'm obviously extremely salty about the overgeneralizations in this book and the complete lack of any kind of critical look at any of this, it was definitely cool to learn about these kids and their legitimately amazing achievements.