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Rules of the Road: A Plaintiff Lawyer's Guide to Proving Liability

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Rick Friedman has been called the insurance industries' worst nightmare. His successful career has been distinguished by multi-million dollar verdicts and precedent-setting case law. Among many of his landmark cases are the $152 million awarded to a State Farm agent in Bellott v. State Farm, $84 million awarded to a disabled doctor in Ceimo v. Paul Revere, and $16.5 million awarded to a disabled worker in Ace v. Aetna Life Insurance Company. His verdicts to date total over $300 million. Friedman is a member of the Inner Circle of Advocates, an invitation-only group that limits its membership to 100 of the leading trial lawyers in the country.Patrick Malone is one of the leading attorneys in the eastern United States who represents victims of serious personal injuries against drug manufacturers, hospitals, and others in the medical industry. He frequently teaches lawyer groups about cutting edge techniques in trial advocacy. His verdict in Benedi v. McNeil PPC remains one of the largest collected judgments against a pharmaceutical company. Malone was an award-winning investigative journalist before attending Yale Law School. Like Rick Friedman, he is a member of the Inner Circle of Advocates and is listed in The Best Lawyers in America.Now, they share their secrets of trying complex cases to a jury, including bad faith cases. Friedman and Malone help you consider your theme and strategy for trial using his "Rules of the Road" technique, and then takes you from the pleading through discovery and trial."Rules of the Road does not belong on your bookshelf or your desk; it belongs in your mind. Get it there before you even think about your next trial. It contains two special It teaches something usable on almost every page, and what it teaches is dead-on right." - David Ball, Ph.D., author of David Ball on Damages"

300 pages, Hardcover

First published January 1, 2006

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Rick Friedman

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5 stars
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Displaying 1 - 11 of 11 reviews
50 reviews
July 26, 2025
Nice real-world examples in the appendices and throughout the book. Strains credibility a little that the first example of a Rule of the Road in Appendix A's master list ("Business of insurance is highly specialized, with policyholders particularly vulnerable and dependent on their insurance company") doesn't fit the authors' very first requirement of a Rule: that it must prescribe specific conduct by the defendant.
Profile Image for Amanda.
666 reviews
January 21, 2015
Part of one of my New Years resolutions, to do more to keep improving my trial lawyer skills. This is a good book - outlines an approach that is pretty similar to the way we already litigate cases, but definitely gave me some new ideas about how to take that to the next level. It is mostly focused on med mal, perosnal injury, and bad faith insurance cases but I could see how to translate some of it to Plaintiff's employment stuff.
Profile Image for Randy Harvey.
4 reviews4 followers
February 6, 2013
For a new lawyer starting out and doing plaintiff's work, this is the most important book I have ever read on the practice of the law--specifically trial prep. The author is no less quality than the book, taking time to help those new to the profession to start well and give the best to our clients.
Profile Image for Gertrude Whitman.
61 reviews1 follower
March 8, 2025
Highly technical, relentlessly rigorous and undeniable; recommended reading list at the end begins with “anything by Gerry Spence,” and after subsequently reading 14 books by Spence, the best books I’ve ever read, I will be completing the entirety of the list (and at least 3 more by Spence xD)
Profile Image for Morgan Lyons.
313 reviews15 followers
January 3, 2020
I sometimes wonder if it's worth reviewing books like this, because they're so niche to the industry that my opinion probably isn't going to sway people either way. This book is so foundational to plaintiff's lawyers that I'm sure most of them have already read it, but even if I gave it 5 hundred stars, I doubt a single nonlawyer would pick it up, and why would they? At any rate, I am decidedly not giving this 5 stars, because while the principles and techniques described are doubtless incredibly useful in certain areas of plaintiff's work, the authors go out of their way several times to explain why they don't work especially well in auto-accident personal injury cases, which is 95 percent of what I do.
Profile Image for Felix.
9 reviews
March 12, 2012
I really liked this book and found the advice worth considering. I was disappointed more time was not spent on basic auto cases (only one chapter). This book helped me sharpen my focus regarding discovery and trial evidence.
Profile Image for Zeb Snyder.
53 reviews
March 29, 2011
This book offers wonderful insights into how to put together a case. I'll be referring to it often.
Profile Image for Izarra Moore.
145 reviews9 followers
May 27, 2014
Absolutely indispensable reading for trial plaintiffs attorneys. (Full disclosure: I worked on this book as an editor.)
Profile Image for Craig Drummond.
Author 2 books9 followers
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July 11, 2017
An excellent and detailed guideline on how to handle an injury case. A must-read for an attorney taking on complex injury clients.
Displaying 1 - 11 of 11 reviews

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