The Bigger Deal: Work Your Way to a Life of Meaning, is a book about possibilities. It is an impassioned demonstration that there is so much more every single one of us can do to have bigger lives. The Bigger Deal is about better businesses, better careers, and better contributions to our shared humanity. It is a book about the meaning of work, success, and life.
Springing from Sunny’s work as a business advisor, educator, columnist, and speaker, The Bigger Deal is written for those who care about doing more with their lives. It shows business folk how to use a powerful sense of purpose to build organizations that truly excel. It exhorts employers to bring the best out of their staff members by treating them as human beings, not human resources. It demonstrates to employees the need to use work, no matter how humble, as a path to inner fulfillment. It is about CEOs and porters, entrepreneurs and clerks, artists and artisans.
As the books ends, the author mentions that he had several questions when writing it. One of them being whether it was self help masquerading as something else. I hate to say it, since I hold the author in high regard, but a chunk of it was self help.
That said, valuable nuggets stood out to me:
•Find your one thing & build complimentary attributes around to.
•Constantly working to understand the lives & needs of those you want to serve is the only way to real success.
•Reputations are built by focusing on your business essentials. In turn, you’ll invoice your reputation.
•A brand is not what you portray, it’s what you deliver.
The driving thrust is to peel back life, work and purpose then let you take a look at that mixture and look into the mirror, asking yourself profound questions.
Do you:
1. Believe you can play bigger? 2. Come alive in your everyday living? 3. Give things your best shot? 4. Aren’t charting life alone? 5. Focusing your focus? 6. Creating value for others?
For the author, those are the guardrails for living life a bigger deal.
Sunny Bindra is Big Deal. He has been writing a weekly column for the Kenya's Sunday Nation for over a decade now. He share his thoughts generously and he has an eye for the future.. The Bigger is rather a small volume for it's title. But I'll never forget this line on the preface: "The Tragedy of Life is that it Ends"