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Rhetorical Theory: An Introduction

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From the moment we begin to understand the meanings of words and symbols, we have used rhetoric. It is how we determine perceptions of who we are, those around us, and the social structure in which we operate. Rhetorical Theory, Second Edition introduces a broad selection of classical and contemporary theoretical approaches to understanding and using rhetoric. Historical context reveals why rhetorical theories were created, while present-day examples demonstrate how they relate to the world in which we live. Borchers and Hundley present conceptual topics in a succinct and approachable manner. The text is organized topically rather than chronologically, so similarities and differences are easily detected in central ideas. Each chapter is enhanced by the inclusion of theorist biographies, applications of theory to practice, and Internet exercises. The Second Edition expands coverage on mediated rhetoric, feminist rhetoric, alternative rhetorical theories including Afrocentricity and intersectionality, cultural and critical rhetoric, and postmodern implications of rhetoric.

360 pages, Kindle Edition

First published March 15, 2011

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About the author

Timothy A. Borchers

3 books11 followers

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Displaying 1 - 5 of 5 reviews
1 review
July 6, 2024
It does it’s job, but it’s really funny how even though the authors talk about the importance of style and delivery, there are countless grammar and syntax errors that make it incredibly difficult to read, including a whole chapter with no subject/verb agreement. If there was an editor for this, they should be fired. If there wasn’t, why the hell not?
Also has the typical “I’m going to repeat the same thing 8 times in a row so that you’re just confused and annoyed” type writing for textbooks. Also has several paragraphs that state the same thing back to back.
Oh, and heavy political bias.
44 reviews1 follower
January 22, 2013
A great introductory look at rhetoric. It's not too much information all at once, so I'd use it in an upper level undergraduate course, but it was actually a req'd reading for my PhD course on rhetorical theory.
Displaying 1 - 5 of 5 reviews

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