3 Steps to Yes: The Gentle Art of Getting Your Way

by Gene Bedell

“ Three Steps to Yes shows you how to sell your ideas or yourself . . . a clear guide for instilling trust and respect.” — BookPage

Everybody has to sell something sometimes. Whether you’re a manager or an employee, getting your message across requires selling yourself and your ideas in a way that guarantees a positive response, even from the most stubborn listener. Three Steps to Yes teaches you how to get your way without becoming a high-pressure salesman, without compromising your principles, and without hurting your personal relationships. Gene Bedell demonstrates the difference between having just good ideas and having your good ideas put into action. His three-step plan shows you how

* Fulfill your personal needs as well as others’
* Be credible and trustworthy
* Communicate persuasively

Three Steps to Yes isn’t a book of selling tricks. It’s a model for persuading your coworkers or your customers to do what you need them to do. Gene Bedell gives you a simple, ethical, and effective approach to getting your way and achieving your potential. You’ll learn to win people’s hearts as well as their minds.

Full of helpful hints, invaluable tactics, and illuminating anecdotes, Three Steps to Yes is required reading for everyone from managers to mothers, bankers to business execs, and, yes, even salespeople.

Genres: Business, Nonfiction, Psychology, Self Help, Communication

256 pages, Paperback

First published November 14, 2000

About the author

Gene Bedell is cofounder of Signature Coaching, a counseling and consulting group, and is the author of The Computer Solution and Three Steps to Yes. He has had a career that puts him among the top one percent of earners nationwide while still enjoying both his work and his family, with whom he lives in South Carolina.

Reviews

[Derick Le · Rating 4 out of 5]

It's a great overall book on persuasion. Gene gave a good flow of information and recap each point at the end of each chapter. The last chapter summarize all 21 key principles that he went through. The book is a good size read not too long and not too short.

I think this book would be a good start book that you can build on for negotiating technique. With Gene's principles, you can use that to practice and enhance upon it using other books. The examples that he mentioned is simple and easy to follow.

[Jeanne Ruczhak-Eckman · Rating 3 out of 5]

Gene Bedell offers great advice on selling. He talks about the three steps to selling something. The first, is really the most important, in my experience. You have to make it all about the buyer. It has to be personal for the buyer. A good read - especially for those just starting out. A good reminder for those of us who have been in business awhile.

[Erika · Rating 3 out of 5]

I really liked it at first, then for some reason I lost interest. I borrowed the ebook from the library and normally i would renew my book. But I couldn’t this time. It has some good stuff, but it drags on and on over the same things.

[Mike · Rating 4 out of 5]

Great, tangible read for anyone that sells, persuades, or interacts with others on a daily basis.

[Shernell Joseph · Rating 5 out of 5]

I love the steps

[Joey · Rating 5 out of 5]

This book was very good for a non sales guy like me. It helped me understand why selling is necessary for a person like me who often feels that my work should speak for itself, and it was very helpful in explaining the obstacles that prevent people from buying and how to help remove them. I'm sure I will read this book again.

[Jeremiah Lee · Rating 3 out of 5]

While this book was interesting enough to keep me reading throughout the entire thing, it never really felt like it was getting past much of what I already knew about sales. I'm not a sales professional, though I do quite a bit of sales a few times a year. There are good things in this book, and it's a fine read, but not as worthwhile as I hoped it would be.

[Hgiles · Rating 5 out of 5]

Good for sales professionals but equally useful for everyday interpersonal relationships.