Many of us read books every day, either electronically or in print. We remember the books that shaped our ideas about the world as children, go back to favorite books year after year, give or lend books to loved ones and friends to share the stories we've loved especially, and discuss important books with fellow readers in book clubs and online communities. But for all the ways books influence us, teach us, challenge us, and connect us, many of us remain in the dark as to where they come from and how the mysterious world of publishing truly works. How are books created and how do they get to readers?
The Book Business: What Everyone Needs to Know(R) introduces those outside the industry to the world of book publishing. Covering everything from the beginnings of modern book publishing early in the 20th century to the current concerns over the alleged death of print, digital reading, and the rise of Amazon, Mike Shatzkin and Robert Paris Riger provide a succinct and insightful survey of the industry in an easy-to-read question-and-answer format. The authors, veterans of "trade publishing," or the branch of the business that puts books in our hands through libraries or bookstores, answer questions from the basic to the cutting-edge, providing a guide for curious beginners and outsiders. How does book publishing actually work? What challenges is it facing today? How have social media changed the game of book marketing? What does the life cycle of a book look like in 2019? They focus on how practices are changing at a time of great flux in the industry, as digital creation and delivery are altering the commercial realities of the book business.
This book will interest not only those with no experience in publishing looking to gain a foothold on the business, but also those working on the inside who crave a bird's eye view of publishing's evolving landscape. This is a moment of dizzyingly rapid change wrought by the emergence of digital publishing, data collection, e-books, audio books, and the rise of self-publishing; these forces make the inherently interesting business of publishing books all the more fascinating.
I really enjoy this series because it's a question and answer format. This book is for beginners getting into the publishing or just interested in how it works. It's was funny when the authors said that you only have to know a small sliver to do well (it's because of how complex the book publishing business is).
While there are many different groups in the publishing, the authors focus on popular publishing and business among the big five major Publishers.
The book charts how a pitch for a book becomes a book and how it is sold. Amazon plays a big part in getting the book to the customer. The book also discusses children's publishing, audiobooks, and self publishing.
Because this topic is so outside of my area of expertise, I don't know what critical analysis to give about the book other than it gave me a glimpse of the business side of books.
Mike Shatzkin and Robert Paris Riger set out to create a book that "can help you if you are thinking of writing a book, looking for a career in publishing, thinking of investing in the publishing business, or if you’re just an avid reader who wants to know how books travel from a writer’s mind to a reader’s hands.” I think it’s best suited to people interested in or just starting a career in publishing or for people who are trying to partner with publishers (e.g. start ups). It's a great primer on the business and where it really shines is when the authors give you the mental model to understand different trends and developments.
I've been a loyal subscriber (like many) to Mike Shatzkin's blog posts for several years and have always found his perspective valuable and thought-provoking. So, I was looking forward to seeing a summary of his vast knowledge. As someone who works on the marketing side of the publishing industry (as a partner, not at a publisher), the book answered a lot of questions for me and clarified process and roles, as well as some historical context. Because of my interest in marketing, however, I found the marketing section weaker than I had hoped. As the authors note, the importance of digital in book discovery has grown exponentially, yet they give little specifics on what that looks like.
It's a quick read, set out in a question-and-answer format, so you can dip in and out of what's most relevant to you. You can see some of my favorite parts in my Kindle Notes & Highlights here.
Unlike many other books in this series, this one is not big on data. It is not until the last chapter that you learn that traditional "trade books" generates around $6 billion a year in revenue, while speciality and self-published books generated another $1.25 billion. (Searching online, it seems that the whole book industry is about $25 billion a year, but a lot of that is educational, professional, religious, and used books). Earlier, the reader learns that the industry's "Paper, Printing, and Binding" or PPB manufacturing, still eat about 25% of all printed book revenue, but one never really learns how the money for the book trade itself is divvied up.
Yet what the book lacks in numbers in makes up for, like most of the series, in detailed explanations of process. One learns how agents provide a crucial gatekeeper mechanism for the Big 5 trade publishers; how those publishers allow acquisitions editors and sales and publicity people to run the show at each of their "imprints" (Random House, the biggest company in the US at $4 billion in revenue a year, has almost 250), but how those companies centralize finance and marketing. It explains the history of the trade, from how Simon and Schuster pioneered the "return" or the ability of bookstores to give back their unsold books at cost, which took off during the Depression and now totals about 30% of all physical sales. It explains how Penguin and Pocket Books in the 1930s pioneered "mass markets" that worked through independent distributors and gave books to newstands and train stations, before these companies got absorbed by the big publishers. It goes into how wholesalers like Ingrams and Brad & Taylor found a niche moving books to an increasing number of independent stores in the post-World War II era, and then how Amazon built off of these groups (Ingram's warehousing and B&T's data) to garner 50% of all trade sales, and larger amounts of academic and speciality sales.
So, like most of this series, this book offers what it promises, a detailed look at a specialized part of the world, done by experts with knowledge about it. It explains some of the recent controversies (like the government's antitrust suit against five publishers and Apple for switching to an "agency fees" model of direct sales through the platform, and how Random House avoided the case by making the move later) as well as old ones (how Crown bookstores took over in the 1980s by doing loss-leader discounts on best-sellers, similar to what Blockbuster did in movie rentals). I'm planning on reading more in the series.
This book is like a plate of unseasoned chicken, white rice, and black beans: what you're consuming is good for you, sure, but it doesn't go down easy. Stomach it and the last taste in your mouth will be that of beige accomplishment, as if you've flawlessly executed a visit to the DMV.
The weak early chapters of The Book Business are dripping in jargon. Thankfully, booktalk is patable, so the worst you're getting is a handful of passages about firms's structures, profits, accounts, and other financial details that, frankly, aren't that interesting or relevant (to me) anyways.
At its best The Book Business is a great primer for a literary/publishing career. The section on literary agents is rife with concise information; I imagine I'll reread it in the future when I have to pursue an agent for my own works. And the explanation of editing as a career was very useful in confirming my decision to avoid that path as urgently as possible, lest the temptation of a "literary" job becomes too overpowering.
If you're interested in publishing, whether you're a reader curious about how your precious books land in your lap or an aspiring author who wants to be "in the know" or a potential employee in the industry, this is probably a good book for you to at least page through, hunting for sections you find important. The book is split into ten chapters and each chapter consists of a series of questions-and-answers (some of which no human being would ever ask, reminding me of those Twitter liars who claim their toddlers posed such penetrating questions as "why do people seem so eager to kill each other?").
Only read this if you can find it for free, though. The information within is either not worth paying for or, if it's valuable, can probably be found elsewhere on some agent/editor's blog or - my favorite source of facts - in a TikTok. God bless shortform content!
For what it is, it's good. The authors structure this introduction to the book business in a series of questions and answers such as "How do academic and university presses operate within a trade environment?", "How did Amazon change the used book market?," and "Where has social media been effective in the publicity and marketing of children's books?" The book can be somewhat repetitive but I learned a lot, including about the rise of Amazon (and their publishing arm, CreateSpace), who the big publishers are (I never knew that Penguin Random House easily dwarfed the other handful of major publishers), and the surge in popularity of audiobooks.
В той части, где про суть редакторской работы в США - слишком поверхностно. В той, где про влияние всемогущего Амазона на книжный рынок (явный предмет интереса авторов) - слишком подробно.
В целом, полезная информация есть, можно возвращаться как к справочнику и использовать информацию отсюда как стартовую точку исследований.
Utilísimo. Siento como si acabara de terminar el Máster de Edición, pero de forma más rápida, económica y sin necesidad de soportar la congestión del Metro por las mañanas.
I felt this was an okay introduction to the trade publishing industry, perhaps targeted to someone like a writer who wants to publish a book but doesn't understand how it all works. The authors touch most areas of the value chain and it's new enough that it covers important modern topics such as ebooks, digital audio books, and Amazon.
On the other hand, I felt like the book mostly describes the "what" of how things are, but doesn't go into very much depth around the "why" they are that way. For example, I was hoping to get a little more history and perhaps more of an insider's view of the publishing process. For that kind of stuff, I'd recommend a different book "Merchants of Culture," which is a lot longer, more academic, and has more of an outsider's perspective, but along with that contains much more depth and history about the industry.
As someone who currently works in academic publishing, I was expecting this book to repeat a lot of what I already knew about the industry, albeit from a trade perspective. And while this was the case in some areas, I found the text to be much more interesting in it’s focus on economics, history, and digital changes to “the book business”. I didn’t know that penguin random house was quite as large as it is (of course, I knew it as one of the Big Five but didn’t realize it was the biggest). Nor did I fully realize the shifting marketing trends surrounding self publishing, ebooks, and audiobooks.
As a long time audiobook lover, I’m excited to see how changes in the industry are becoming more positive towards audio (even if it seems to be generally more negative elsewhere). Of course, I should’ve expected this, as all four of my publishing “textbooks” this semester were available on audio, which has been becoming increasingly more common than when I first started college.
Probably the most enlightening takeaway from this text, however, is the terrifying and destructive force that is Amazon. Everyone already knows that Amazon is monopolizing as much as it can, and it’s an absolutely corrupt business, but I hadn’t realize just how much it manipulated the publishing industry. It’s become the clearest example of how understanding the system of capitalism, and having capital to take advantage of it, allows one to completely disrupt it if they get in early enough into an industrial revolution. Amazon was able to do this for the beginning of the digital era by understanding the value of the internet long before others did, and taking deliberate malicious actions to get ahead and dismantle the rest of the industry to come out on top. And the outlook on its actions is only going to get worse in time.
In general, I appreciated what this text was able to share, and seeing the industry from a more economic and sales perspective. I’m also excited to read the rest of the texts from my upcoming grad class.
For what it's worth, its a good book. Not great, not bad, but simply good, especially if you work in the publishing industry, or are interested in either working in it or becoming an author. I was encouraged by my mentor at work to read this and it brought up many terms and things I was familiar with, and either gave them some clarity or actually explained something I'd only heard of in passing. I'd been in the publishing industry for 5 years when I read this, so that also was a nice way to gain some perspective.
It does delve outside of trade publishing. It talks about academic publishing, it talks about the specific roles and employees you encounter, and, an interest to some, it talks about the publishing process itself. Both the traditional way as well as the self-publishing route. For this particular section, the book explains the pros and cons of both ways to publish a manuscript.
Its a short read, nothing too descriptive so sometimes it can feel lagging, but it gets to the bones of information you are seeking out.
This compact book gives a concise overview of the book business, including its history and the trends that are shaping the business today. There are 10 chapters covering the global business, history, e-books, the impact of Amazon, the publishing business model, and the future of various aspects of the book business, including e-books, self-publishing and audio-books. Each of the chapters is further “chunked” by leading questions, which are then answered in those sub-chapters.
I was most interested in the history of the book industry, and in the trends shaping the industry today.
What this book did not have is the perspective of the author looking to publish her first book, although there are many references to the components. But this is about the industry, not the creator of the ideas.
In interesting and informative read for this novice.
The Book Business is a series of questions and answers based around the publishing industry (primarily in the United States). It touches various subjects such as marketing and sales of the books, ebooks, audiobooks as well as some history of publishing.
I have to admit it wasn’t what I expected from this book and so I ended up being disappointed. I suppose it’s a good starting point if you’re interested in the inside of the book publishing/book selling business but it’s quite basic and at times the information felt outdated (it was published in 2019).
It is heavily focused on Amazon, a company that originally started as an online marketplace for books. I did take some nuggets of useful information from this book but I wouldn’t be recommending it to curious minds.
While full of interesting facts, this book wasn’t quite as in depth as I was hoping. Everything was very surface level, and while I understand too much detail would make for a dry read I was dissatisfied that a lot of his answers came down to: “Most of the different publishers have their own way of doing things.” Yes, true but not the most useful response.
Another con is the writing would sometimes jump between talking about publishers and consumers and sometimes it took me a little bit to realize they had switched, but that could be my failing as a reader.
I do appreciate the question and answer format of the book, made it very easy to follow along with all of the information. Probably more interesting for aspiring writers rather than hobbyist readers who happen to be interested in the industry behind their books.
I'd provide a 5-star rating for the authors, especially Mike (RIP sadly) for this book. It's the book that McKinsey would write if the publishing industry hires MBB consultants. By that I mean, it is very well structured, clear and concise, and has a no-BS vibe (yes, consulting books may contain high levels of iffy strategy - but they read like gospel truth). It explains the structure of the publishing industry, the challenges and opportunities in a clear-eyed way - dispelling much of of the mysticism and opacity of the industry. Definitely a recommended read.
Useful for readers, book lovers, educators, librarians, authors and publishers. The author is a forward-thinking trend watcher who sees where the puck is going as well as where it's been in this era where the publishing industry and consumers allow Amazon extraordinary influence in what they read, how they find it and what they pay. Take back control.
Having written my 12th book, and signed a good share of contracts, it's become rather pressing to understand what's happening at the other end of the desk. I judge this book by how transformed it left me after I swallowed up all the information. I'm happy to report that I'm certainly enlightened, and I possibly now know what everyone needs to know, but especially what I need to know.
This book is an excellent introduction to the world of publishing. It provides readers not only a brief history of the industry but also projects its subsequent trajectory. I can see this book being relevant for upcoming writers wanting to explore the differences between traditional and self-publishing and for upcoming editors wanting to enter the industry.
This little book was really interesting. I enjoyed the sections on the history of publishing, and the details about the origins of Amazon and the Kindle. It was full of "did you knows." Did you know that 96% of romance novels are Kindle ebooks? That kind of blew my mind. An enjoyable read.
Knowledgeable and easy to read snapshot of the evolving book industry. While the focus is on the traditional industry players, good coverage is given to the rapidly growing self-publishing and audio book segments. Highly recommended.
3.5/5 Love the Q&A structure, makes the information very easy to digest. The writing is numerous at times which is refreshing in an instructional text. This focuses on trade publishing, and goes very in-depth on Amazons influence, which is super interesting.
Great, quick read! Enjoyed the intro to the publishing world at large. Would’ve liked a little bit more of a primer or how-to for new authors pitching book proposals to agents.
If you like books and like business, you will like this book. 2 publishing insiders answer all your questions about the publishing industry, past present and future. A quick, easy, enjoyable read.
A short primer on publishing. Probably not interesting to the general reader but I found it helpful to get a general overview of the business and issues that come up.
This book is packed with info, from the book trade and its history, to getting a book published, the rise of self-publishing, the growth in audio books, Amazon's business model compared to that of other traditional publishers, and the differences between children's and academic publishing.
It's written in a Q&A style, but the ordering of questions doesn't always seem to flow. And it doesn't lend itself to be read from beginning to end since there's a lot of repetition/not always much continuity. I think it's written so that you can jump into any question in isolation.
En el texto de contracubierta dice “es una perfecta guía de viaje para adentrarse en el mundo de la edición en el siglo XXI”. Ciertamente así es: es una obra estupenda, con una estructura casi pedagógica, con una valiosa información sobre el mundo y la cultura del libro en todos sus soportes y formatos.
Read for Pub 350, and was pleasantly surprised how much good info was in here. The obvious takeaway is the future of publishing is indie Ebook romance so thank you Mike Shatzkin for making my future career aspirations more realistic.