The face of internet celebrity is rapidly diversifying and evolving. Online and mainstream celebrity culture are now weaving together, such that breakout stars from one-hit viral videos are able to turn their transient fame into a full-time career. This book presents a framework for thinking about the different forms of internet celebrity that have emerged over the last decade, taking examples from the Global North and South, to consolidate key ideas about cultures of online fame. It discusses the overall landscape, developments and trends in the internet celebrity economy, and cross-cultural lessons.
Crystal Abidin is one of the premiere scholars of internet celebrity and social media influencers today, and in this brief volume she provides a surprisingly comprehensive and accessible introduction to that subfield. With great examples and succinct summaries of key scholarly works in the history and development of internet celebrity studies, Abidin gives a useful glimpse into the development of the field alongside speculation about its future directions. As someone who is also studying particular kinds of celebrity on social media, this little book is invaluable. It was also an added bonus that the book was short and direct, mincing no words and wasting no time in making its point and demonstrating its importance.
I've heard Crystal Abidin speak before and she is a very good speaker with a lot of interesting insights. Unfortunately, this book read a bit like a textbook and the writing is very dry.
Quick, clear, and easy read on celebrity. I thought the author could have gone more in depth in some areas, and perhaps covered more facets of the topic but it was a great read.