The world becomes more tech-driven every day, and with it, the experiences we as humans have are increasingly shaped by algorithms, automation, and machine learning. Moreover, anyone who creates experiences for humans is inherently amplifying the values they encode far beyond whatever decisions they address. The implications of these experiences stand to shape human relationships, business expectations, culture, politics, and beyond for generations to come.
At the same time, business leaders are also struggling with how to guide their businesses through the maze of digital transformation and the impact of digital disruption. A great deal of investment is now going into developing technology that will scale the company and the experiences it creates for humans who interact with it.
The future is uncertain, but so are the impacts on the future from today’s decisions. So the moment is right, argues experience strategy expert Kate O’Neill, to make technology better for business and better for humans.
This means an honest assessment that goes far beyond traditional profit motives and looks more deeply at the humanity-defining consequences of everyday human experience design within our increasingly tech-driven culture. Business leaders have the greatest influence on human experience and the greatest opportunity to gain from doing it right, so finding an integrated approach that benefits business and society is nothing short of critical to the future of humanity.
Kate O’Neill is known as the "Tech Humanist." She is founder and CEO of KO Insights, a strategic advisory firm committed to improving human experience at scale, even — and especially — in data-driven, algorithmically optimized, and AI-led interactions.
Among her prior roles, Kate was one of the first 100 employees at Netflix, created Toshiba's first Intranet, and led one of the first digital strategy and analytics agencies.
Now as a renowned technologist, writer, speaker, and ethicist, Kate regularly keynotes industry events around the world, advocating for the best futures for humanity in an increasingly tech-driven and exponentially-changing world. Clients and audiences have included the likes of Google, IBM, and Yale University, as well as non-profit organizations, cultural institutions, professional associations, industries such as public radio, cities such as Amsterdam, and the United Nations. She was named to the 2020 Thinkers50 Radar, a global ranking of top management thinkers.
Kate's insights have been featured in WIRED, CMO.com, and many other outlets. She has been featured and quoted in a wide variety of national and international media, including the New York Times, Wall Street Journal, WIRED, NPR, Marketplace, NBC News, and BBC World News.
Long phylosophical essay on things that are already happening
This book is a collection of thoughts from the author that appears to me like a long self-indulgent monologue. If you know that technology is changing the way humans live, interact, work, etc. Skip this book. It seems to be written for old CEOs that are stuck in the 80s.