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192 pages, Paperback
Published August 1, 2018
Now, you have created a little social opening, by breaking the norms and going off script, and making a little joke. [...] You've given the employee an opportunity to recognize your sense of play and humor and react with a response of his own. You thereby give him a chance to break out of his role and express his individuality in response. If he takes up your offering in the right way, then the result is a kind of mutual appreciation of individuality.[^2]
Sucking is a matter of failing to take up social openings; not sucking is a matter of taking them up and engaging; and being awesome is a matter of creating them.[^3]