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Sell It Like Serhant: How to Sell More, Earn More, and Become the Ultimate Sales Machine
A lively and practical guide to selling anything'Ryan is not only charming and hilarious, he could sell milk to a cow. This book is going to be very helpful and humorous to a lot of people looking to up their business game' Andy Cohen, host of Watch What Happens Live... and New York Times bestselling author of SuperficialRyan Serhant was a shy, jobless hand model when he entered the real estate business in September 2008. Just nine years later, he has emerged as one of the top salespeople in the world and a co-star on Bravo's hit series Million Dollar Listing New York, as well as the star of Sell It Like Serhant. He has become an authority on the art of selling. Whether you are selling a property or a hot tub, golf balls or life insurance, Serhant shares the secrets behind how to close more deals than anyone else, expand your business, and keep clients coming back to you for more.Sell It Like Serhant is the blueprint for how to go from sales scrub to sales machine. Serhant provides useful lessons, lively stories, and examples that illustrate how anyone can employ his principles to increase profits and achieve success. Your measure of a good day will no longer depend on one deal or one client. A good salesperson never closes a deal and wonders, "What now?" The next deal is already happening. Serhant shares practical guidance on how to juggle multiple deals at once and close all of them EVERY. SINGLE. TIME. Sell It Like Serhant is a smart, at times hilarious, and always essential playbook to build confidence, generate results, and sell just about anything. You'll find tips * The Seven Stages of Selling* Getting How to Be a Time Manager, Not a Time Stealer* Negotiating Like A BOSS* "The One Who...": Everyone Needs a Hook* Pulling the Indecisive Client Forward* And Much More!Whatever your business or expertise, Sell It Like Serhant will make anyone a master at sales.Ready, set, GO!'Full of smart tricks and tips to make a seller out of you' PEOPLE.com'Whether you're in real estate or an author, you have to know how to sell yourself and your work. Because if you don't, you can't eat. This book from one of America's hardest hustling salesmen is a crash course into becoming great at it' Ryan Holiday, bestselling author of The Obstacle Is the Way and Ego Is the Enemy
241 pages, Kindle Edition
Published September 20, 2018
749 people are currently reading
2968 people want to read
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Displaying 1 - 30 of 246 reviews
February 20, 2019
Insightful book :) I didn't know that Ryan use to be this shy, fat, cowboy lol He was never a jock or a nerd, he didn't really know where he fit in. He started out doing leasing and then he got onto the show Million Dollar Listing New York and started selling million dollar apartments. He's actually really funny, goofy, creative, driven, persistent.
My Notes:
- Never be doing just one deal, after your done showing your closing on a deal and then your making calls to another, don’t just play with one you st s time like when you were a kid, organize the toys well and manage it
- Post on Kijiji & Craiglist
- Know the neighborhoods and streets
- Say and believe your the best
- Take improv classes
- Stage 1 excitement, 2 frustration, 3 fear, 4 disappointment, 5 acceptance, 6 happy, 7 relief
- Always have solution to problems in advance of explaining bad news to client
- Night before plan next day and answer all emails. 5am wake up, exercise, read newspapers for real estate, shower, look awesome, do toughest thing first
- When the market isn’t hot develop a story
- Google the house, maybe it was in a movie, maybe Justin Bieber lived there
My Notes:
- Never be doing just one deal, after your done showing your closing on a deal and then your making calls to another, don’t just play with one you st s time like when you were a kid, organize the toys well and manage it
- Post on Kijiji & Craiglist
- Know the neighborhoods and streets
- Say and believe your the best
- Take improv classes
- Stage 1 excitement, 2 frustration, 3 fear, 4 disappointment, 5 acceptance, 6 happy, 7 relief
- Always have solution to problems in advance of explaining bad news to client
- Night before plan next day and answer all emails. 5am wake up, exercise, read newspapers for real estate, shower, look awesome, do toughest thing first
- When the market isn’t hot develop a story
- Google the house, maybe it was in a movie, maybe Justin Bieber lived there
May 14, 2018
I received this book as an advanced reader's copy due to the business/real estate books are now becoming more popular at our library. I remember Ryan Serhant from Million Dollar Listing and his sales style being so straight forward, direct and determined and he will not stop and will not take no for an answer. This book not only describes how to succeed in sales but also describes the "go-getter" attitude and how never giving up and hard work will ALWAYS get what you want. A lot of our reader's can benefit this book from not just a sales point of view but for life in general. Our reader's can not wait to explore this book which is why we give it 5 stars!
July 25, 2019
Wow, this book has been so helpful to me. We are in the process of selling our house, and the section on "The Seven Stages of Selling" alone made me feel like it was worth buying this book.
He gives such great advice on selling, too (which is really just business development and organization honestly). His advice to "follow back" (i.e., keep in touch with past clients or even people who DIDN'T hire you) is mind-blowing. He's helping me see my own (beginning of a) career in a completely different way. I know he's a reality TV star, but I honest-to-God took notes, it's that good....
He gives such great advice on selling, too (which is really just business development and organization honestly). His advice to "follow back" (i.e., keep in touch with past clients or even people who DIDN'T hire you) is mind-blowing. He's helping me see my own (beginning of a) career in a completely different way. I know he's a reality TV star, but I honest-to-God took notes, it's that good....
January 12, 2020
2 stars-"It was OK". I'm not in sales but read it more to understand sales thinking and approaches, as I work w/ sales. As an overview of foundational concepts, this just echoes a lot of the basic stuff in "To Sell Is Human" by Pink: listen to the prospect, respond don't just reply, have and show empathy, look for creative ways to be more helpful, don't focus solely on the money, etc. etc. blah blah. Hard to argue with any of that, but nothing insightful beyond basics here. It could be helpful as an intro to sales for someone with zero experience, maybe. In terms of tone, Serhant does grate at times. We're reminded far too many times throughout the book that he is confident. We get it, Ryan. Take it down a few notches, please. Some of the metaphorical anecdotes are over-stretched, such as the Heaven's Gate mansion story at the end which essentially just amounts to "overcome your obstacles!" A bit trite, really. And seriously, Ryan, who is going to start waking up at 4:30AM? That is borderline insanity. You can do it somehow, and good for you, but for most people that just isn't practical advice.
December 21, 2020
A great insightful look into Ryan Serhant way of selling, the way selling is supposed to be, humane.
Filled with sales stories to learn from, here are some lines from the book that I look forward to implement.
13 action points:
1. You can't negotiate with someone's wallet, but you can negotiate with their feelings
2. Your data base of customers isn't a mailing list, it's a list of relationships
3. The closing of a deal is the beginning of a relationships, Deals can die, but relationships never can
4. Good salesman know what to expect from from clients during each stage of the deal because they are in tune with clients emotions as they pass through each phase
5. We all wanted to buy some things and ended having roller coaster of emotions
6. Buying something is an emotional experience, so remember this when you are in messy middle of a tough sale. Listen to them, put yourself in their shoes
7. If you are in sales, inaction is number one enemy, sales is customer service, never forget that
8. Don't be afraid to take on more, if you're the one to create chaos, you can control it
9. I love big goals, But not unless they are accomplanied by a realistic plan to help you get there
10. Changing the way people view sales, so that everyone in the world will want to work in a job that offers limitless possibilities
11. "Meet halfway" is probably sounding way to getting deal done in the history of negotiation
12. Closing a deal is about tapping into emotions, the sooner you can learn to take off your salesman's hat and get in tune with your customer emotions and desires the better you will become at working a deal
13. People don't like being sold, they love shopping with friends, think of talking to new customers as just talking to new friends
Filled with sales stories to learn from, here are some lines from the book that I look forward to implement.
13 action points:
1. You can't negotiate with someone's wallet, but you can negotiate with their feelings
2. Your data base of customers isn't a mailing list, it's a list of relationships
3. The closing of a deal is the beginning of a relationships, Deals can die, but relationships never can
4. Good salesman know what to expect from from clients during each stage of the deal because they are in tune with clients emotions as they pass through each phase
5. We all wanted to buy some things and ended having roller coaster of emotions
6. Buying something is an emotional experience, so remember this when you are in messy middle of a tough sale. Listen to them, put yourself in their shoes
7. If you are in sales, inaction is number one enemy, sales is customer service, never forget that
8. Don't be afraid to take on more, if you're the one to create chaos, you can control it
9. I love big goals, But not unless they are accomplanied by a realistic plan to help you get there
10. Changing the way people view sales, so that everyone in the world will want to work in a job that offers limitless possibilities
11. "Meet halfway" is probably sounding way to getting deal done in the history of negotiation
12. Closing a deal is about tapping into emotions, the sooner you can learn to take off your salesman's hat and get in tune with your customer emotions and desires the better you will become at working a deal
13. People don't like being sold, they love shopping with friends, think of talking to new customers as just talking to new friends
August 4, 2019
I've seen some videos of Ryan on YT, I saw the book, saw the reviews and said I had to try it.
Most parts aren't relevant to me. The book is mostly about self-help than actual techniques with nuances, the secrets aren't really secrets, sometimes he gets too cocky/bro, some stuffs are really too hard to believe tho good for the narrative and the average Joe wouldn't really care if they actually happened. I must say I'm disappointed overall. Surprisingly(?) I found 'The Way of The Wolf' by Jordan Belfort (another big guy in sales) much more technical/helpful, especially the audio book.
Most parts aren't relevant to me. The book is mostly about self-help than actual techniques with nuances, the secrets aren't really secrets, sometimes he gets too cocky/bro, some stuffs are really too hard to believe tho good for the narrative and the average Joe wouldn't really care if they actually happened. I must say I'm disappointed overall. Surprisingly(?) I found 'The Way of The Wolf' by Jordan Belfort (another big guy in sales) much more technical/helpful, especially the audio book.
November 1, 2018
don't know why i picked book about selling but i liked it absolutely.
January 8, 2023
If you are a Real Estate Agent or a salesman that needs inspiration with a quick and simple read. This is the book for you, this book and crazy journey from Ryan will inspire you to achieve what you might think is impossible to you right now. In this book there is many valuable tricks and techniques that you need to know about to increase your closing percentage and understand properly the psychology behing buying. This might be the book that will kickstart your business or give you a push out of a slump! Enjoy!
April 13, 2025
If you’ve watched *Owning Manhattan*, you are likely already familiar with Ryan’s infectious personality. Riddled with personal anecdotes, the book entertains while simultaneously offering valuable business insights. Ryan also presents himself as someone relatable, making his advice feel both authentic and accessible. This guidance is not reserved solely for top performers in the world’s most coveted markets, it is applicable to anyone involved in business, in any capacity. And for those in sales, it is an essential read.
May 7, 2019
Lots of great information here. I listened to it, and Ryan’s narration is engaging and exciting. Starting a second listen to fully absorb all that he put out.
October 10, 2022
nieszablonowa, z pewnością wykorzystam część metod Ryana u siebie 🖤 4,5
February 21, 2025
I enjoy the heck out of Ryan Serhant. Whether you’re in real estate or self employed his approach to business is so genuine and refreshing.
June 26, 2019
I have a small photography business and a small blogging business. This book motivated me to stop just sitting pretty and hope people will notice my work if I keep showing it, but also to be more creative and "get more balls in the air." The number of time he used the word "balls" made me like him more. (I've never seen his shows on Bravo but randomly caught one vlog on Youtube and immediately bought his book.)
October 18, 2019
Motivating, quick read. Wouldn’t read this again but it was worthwhile to lite a fire right when I’m about to start a new job.
December 15, 2019
I loved the story by Ryan. He explains how anybody can learn how to sell more. His strategies worked for him and he explains how it could work for anybody.
October 25, 2018
Quick, happy book on sales technique
A satisfying read that offers a fresh approach to sales and business success. This is an upbeat, helpful book from an upbeat, helpful salesman.
A satisfying read that offers a fresh approach to sales and business success. This is an upbeat, helpful book from an upbeat, helpful salesman.
January 1, 2025
3.5 star.
The content was nice but not mind-blowing. But I really enjoyed listening the book as it is read by the author himself who reads it in a very entertaining way.
Here are seven key points from the book:
1. **Big Money Energy**: Serhant emphasizes the importance of cultivating confidence and projecting a successful image. This "Big Money Energy" involves dressing well, speaking confidently, and always appearing in control to attract clients and close deals.
2. **Follow Up, Follow Through, Follow Back**: A crucial part of Serhant's strategy is maintaining strong communication with potential and current clients. This means consistently following up after initial meetings, following through on promises, and checking back in periodically.
3. **The 3 F's: Find, Feel, Fulfill**: Identify what your client is looking for (Find), understand their emotional motivations (Feel), and meet their needs or desires (Fulfill). This client-centric approach helps in closing deals more effectively.
4. **Daily Goals and Accountability**: Serhant stresses the importance of setting daily goals and holding oneself accountable. Keeping a daily checklist and reviewing progress regularly helps maintain focus and productivity.
5. **Mastering the Art of Persuasion**: Developing persuasive communication skills is essential. This includes storytelling, understanding body language, and learning to influence others without being manipulative.
6. **Building a Personal Brand**: In sales, personal branding is crucial. Serhant advises creating a strong, recognizable brand that showcases your expertise, reliability, and unique value proposition.
7. **Time Management**: Efficiently managing time is vital for success. Serhant suggests structuring your day, prioritizing tasks, and eliminating distractions to maximize productivity and effectiveness.
These points collectively form a comprehensive strategy for excelling in sales, emphasizing the importance of confidence, communication, client-centric approaches, goal setting, persuasion, personal branding, and time management.
The content was nice but not mind-blowing. But I really enjoyed listening the book as it is read by the author himself who reads it in a very entertaining way.
Here are seven key points from the book:
1. **Big Money Energy**: Serhant emphasizes the importance of cultivating confidence and projecting a successful image. This "Big Money Energy" involves dressing well, speaking confidently, and always appearing in control to attract clients and close deals.
2. **Follow Up, Follow Through, Follow Back**: A crucial part of Serhant's strategy is maintaining strong communication with potential and current clients. This means consistently following up after initial meetings, following through on promises, and checking back in periodically.
3. **The 3 F's: Find, Feel, Fulfill**: Identify what your client is looking for (Find), understand their emotional motivations (Feel), and meet their needs or desires (Fulfill). This client-centric approach helps in closing deals more effectively.
4. **Daily Goals and Accountability**: Serhant stresses the importance of setting daily goals and holding oneself accountable. Keeping a daily checklist and reviewing progress regularly helps maintain focus and productivity.
5. **Mastering the Art of Persuasion**: Developing persuasive communication skills is essential. This includes storytelling, understanding body language, and learning to influence others without being manipulative.
6. **Building a Personal Brand**: In sales, personal branding is crucial. Serhant advises creating a strong, recognizable brand that showcases your expertise, reliability, and unique value proposition.
7. **Time Management**: Efficiently managing time is vital for success. Serhant suggests structuring your day, prioritizing tasks, and eliminating distractions to maximize productivity and effectiveness.
These points collectively form a comprehensive strategy for excelling in sales, emphasizing the importance of confidence, communication, client-centric approaches, goal setting, persuasion, personal branding, and time management.
April 20, 2023
Sell It Like Serhant Lessons and Key Takeaways
1. “Decide now that you will take your sales to unimaginable heights. You’re already off to a great start because you’re now taking more initiative to create change! From now on, initiative will seep from your pores. Don’t stop there. Make endurance your middle name (well, not literally) by outlasting and outselling your competition. And if this all scares you a little bit? So what? Let that fear be the fuel that drives you straight down the path to success.” (Serhant 2018). Outlast and outsell your writing projects through sharing frequently and having a high output by looking for new projects constantly and writing frequently and updating frequently.
2. But wait a minute—it turns out that taking initiative was something I definitely understood. (Serhant 2018) Take initiative to give credit to your inspirations for your works and abide by the rule of the Cartier’s ‘Never copy, only create.’
3. You’ve made the decision to transform yourself into a selling machine, and that’s awesome. (Serhant 2018)
4. Just remember that no one will hand you a road map for your own success! Trust me, you’re already an amazing salesperson—you just may not know it yet. (Serhant 2018). Don’t let anyone tell you that you can now rite great poetry. Constantly revise and improve your craft every day through writing in different styles and languages. Sell your poetry for free through posting on writing websites and let your poetry collection grow to great heights and deeper depths.
5. All the tools you need to succeed in sales are within you; it’s just a matter of finding them and putting them to work. (Serhant 2018) Find the tools that you like to use for your poetry and use them to your advantage in reading and writing a high quality work output.
6. Today, use the information in this book to point yourself toward greater success. Decide now that you will take your sales to unimaginable heights. (Serhant 2018) I will be an author that publishes two books every fifteen weeks without diminishing the quality of the work.
7. You’re already off to a great start because you’re now taking more initiative to create change! (Serhant 2018) Create change by citing your work.
8. From now on, initiative will seep from your pores. Don’t stop there. (Serhant 2018) Work hard at reading different books across different genres and incorporate what you read into your writing.
9. Make endurance your middle name (well, not literally) by outlasting and outselling your competition. (Serhant 2018) Outlast your competitors by writing quickly and publishing frequently.
10. And if this all scares you a little bit? So what? Let that fear be the fuel that drives you straight down the path to success. (Serhant 2018) Don’t let rejection from those around you in your family stop you from sharing your poetry and novels. One day you will be a success! Achieve and dream and conquer because with God all things are possible in writing poetry and novels.
11. Take initiative. What does initiative look like to you? (Serhant 2018) Initiative means to me reading books that no one around me reads and using it to better myself.
12. Dig deep, and find the endurance you need to make it over the finish line. (Serhant 2018) Without endurance and fortitude you will achieve your dreams. Keep writing poetry. Keep dreaming.
13. Let your fear push you toward success. (Serhant 2018) Don’t let fear of rejection stop you.
14. Never forget: none of this works without confidence. (Serhant 2018) Edit your own work. Share you own work however you feel comfortable. Just don’t follow the crowd in terms of writing style. Use your unique voice.
15. As salespeople, we must be careful listeners, because clients are always sending messages about what they need and how they want to conduct business. (Serhant 2018) Be a careful listener. Time is too short to do all the talking. So listen. That is how to have a great conversation. Unless someone says your name don’t talk. Ever. Train yourself to do this. Instead o se e and assess the room and scenery around you and soak up details and things that people mIss or overlook. You aren’t much if a talker anyways. So stop trying to be an extrovert. It just doesn’t suit you. Yet still be a great seller! In your own way of course. Go by what your client wants. Be of service to the other person.
16. Never forget that while you’re a salesperson, you are also in the service business—and sometimes that means being flexible and playing by someone else’s rules. (Serhant 2018) Listen to God, your employer, and your clients. God will lead you through life, your employer helps you with organization, and your clients- well you listen to them and help them out and have a nice chat with them and learn from them always. And deliver a high standard of service.
17. There will be an objection with almost every single sale. The goal is to turn negatives into positives. (Serhant 2018) Turn a negative into a positive by being open about your mental health and your struggles with the people around you. Frame your story into positive words. Always uplift someone and give them a confidence boost. This also gives you positive vibes and a confidence boost as well!
18. Connection first, product second. (Serhant 2018) Before accepting a new project get to know the clients writing style and updating schedule first. Are they confident in their writing? Are they insecure in their writing? Are they clean in their writing? Do they have a consistent story output yearly? Know all of this before accepting a project
19. Social currency matters. The more people you meet, the more business you’ll do. (Serhant 2018) Don’t limit the outreach of your audience. Keep writing! People love your work. Write because you love it.
20. Don’t always sell the most expensive product. (Serhant 2018) Sell your poetry for $5.00 only if you do get published on Amazon.
Biggest Takeaway
Relationships are key to seeking success along with relentless positivity and working with your clients by letting them lead you the seller into their dream.
Quote in Summary:
“Selling is like building a castle. It takes many rooms to have connections. The floors for followup. The windows for relentless inspiration and the couches for a chat built on trust, respect, positivity, decency, and the ability to keep going despite the challenges.”
.
1. “Decide now that you will take your sales to unimaginable heights. You’re already off to a great start because you’re now taking more initiative to create change! From now on, initiative will seep from your pores. Don’t stop there. Make endurance your middle name (well, not literally) by outlasting and outselling your competition. And if this all scares you a little bit? So what? Let that fear be the fuel that drives you straight down the path to success.” (Serhant 2018). Outlast and outsell your writing projects through sharing frequently and having a high output by looking for new projects constantly and writing frequently and updating frequently.
2. But wait a minute—it turns out that taking initiative was something I definitely understood. (Serhant 2018) Take initiative to give credit to your inspirations for your works and abide by the rule of the Cartier’s ‘Never copy, only create.’
3. You’ve made the decision to transform yourself into a selling machine, and that’s awesome. (Serhant 2018)
4. Just remember that no one will hand you a road map for your own success! Trust me, you’re already an amazing salesperson—you just may not know it yet. (Serhant 2018). Don’t let anyone tell you that you can now rite great poetry. Constantly revise and improve your craft every day through writing in different styles and languages. Sell your poetry for free through posting on writing websites and let your poetry collection grow to great heights and deeper depths.
5. All the tools you need to succeed in sales are within you; it’s just a matter of finding them and putting them to work. (Serhant 2018) Find the tools that you like to use for your poetry and use them to your advantage in reading and writing a high quality work output.
6. Today, use the information in this book to point yourself toward greater success. Decide now that you will take your sales to unimaginable heights. (Serhant 2018) I will be an author that publishes two books every fifteen weeks without diminishing the quality of the work.
7. You’re already off to a great start because you’re now taking more initiative to create change! (Serhant 2018) Create change by citing your work.
8. From now on, initiative will seep from your pores. Don’t stop there. (Serhant 2018) Work hard at reading different books across different genres and incorporate what you read into your writing.
9. Make endurance your middle name (well, not literally) by outlasting and outselling your competition. (Serhant 2018) Outlast your competitors by writing quickly and publishing frequently.
10. And if this all scares you a little bit? So what? Let that fear be the fuel that drives you straight down the path to success. (Serhant 2018) Don’t let rejection from those around you in your family stop you from sharing your poetry and novels. One day you will be a success! Achieve and dream and conquer because with God all things are possible in writing poetry and novels.
11. Take initiative. What does initiative look like to you? (Serhant 2018) Initiative means to me reading books that no one around me reads and using it to better myself.
12. Dig deep, and find the endurance you need to make it over the finish line. (Serhant 2018) Without endurance and fortitude you will achieve your dreams. Keep writing poetry. Keep dreaming.
13. Let your fear push you toward success. (Serhant 2018) Don’t let fear of rejection stop you.
14. Never forget: none of this works without confidence. (Serhant 2018) Edit your own work. Share you own work however you feel comfortable. Just don’t follow the crowd in terms of writing style. Use your unique voice.
15. As salespeople, we must be careful listeners, because clients are always sending messages about what they need and how they want to conduct business. (Serhant 2018) Be a careful listener. Time is too short to do all the talking. So listen. That is how to have a great conversation. Unless someone says your name don’t talk. Ever. Train yourself to do this. Instead o se e and assess the room and scenery around you and soak up details and things that people mIss or overlook. You aren’t much if a talker anyways. So stop trying to be an extrovert. It just doesn’t suit you. Yet still be a great seller! In your own way of course. Go by what your client wants. Be of service to the other person.
16. Never forget that while you’re a salesperson, you are also in the service business—and sometimes that means being flexible and playing by someone else’s rules. (Serhant 2018) Listen to God, your employer, and your clients. God will lead you through life, your employer helps you with organization, and your clients- well you listen to them and help them out and have a nice chat with them and learn from them always. And deliver a high standard of service.
17. There will be an objection with almost every single sale. The goal is to turn negatives into positives. (Serhant 2018) Turn a negative into a positive by being open about your mental health and your struggles with the people around you. Frame your story into positive words. Always uplift someone and give them a confidence boost. This also gives you positive vibes and a confidence boost as well!
18. Connection first, product second. (Serhant 2018) Before accepting a new project get to know the clients writing style and updating schedule first. Are they confident in their writing? Are they insecure in their writing? Are they clean in their writing? Do they have a consistent story output yearly? Know all of this before accepting a project
19. Social currency matters. The more people you meet, the more business you’ll do. (Serhant 2018) Don’t limit the outreach of your audience. Keep writing! People love your work. Write because you love it.
20. Don’t always sell the most expensive product. (Serhant 2018) Sell your poetry for $5.00 only if you do get published on Amazon.
Biggest Takeaway
Relationships are key to seeking success along with relentless positivity and working with your clients by letting them lead you the seller into their dream.
Quote in Summary:
“Selling is like building a castle. It takes many rooms to have connections. The floors for followup. The windows for relentless inspiration and the couches for a chat built on trust, respect, positivity, decency, and the ability to keep going despite the challenges.”
.
May 29, 2020
At the beginning of the book, the language of the author made me think of the potty mouth that Mark Manson is & I prayed that this book isn’t full of f’s and Sh/ts.... My prayers were answered, this book is much better past the first few pages when it drops the slang and begins to speak a lot of common sense.
.
Ryan Serhant has, perhaps deliberately, used very simplified language and does not unnecessarily throw in marketing jargon. That in itself makes this a quick, easy read.
Since he writes from very personal and real experiences and since he has an ability to draw great analogies, he manages to make selling a product or service, appear less daunting - even if you may be doing it for the first time.
In this book, Ryan Serhant, smashes a lot of traditional sales myths - for example, doing one thing or servicing only one client, at a time. He’s mentioned some simple yet good examples in the book, to help improve your sales skills.
In the end, yes, this is a good book. But like every other guide book, it obviously will work best in combination with your personal determination and your ability to act on your good intentions.
Happy reading! :)
.
Ryan Serhant has, perhaps deliberately, used very simplified language and does not unnecessarily throw in marketing jargon. That in itself makes this a quick, easy read.
Since he writes from very personal and real experiences and since he has an ability to draw great analogies, he manages to make selling a product or service, appear less daunting - even if you may be doing it for the first time.
In this book, Ryan Serhant, smashes a lot of traditional sales myths - for example, doing one thing or servicing only one client, at a time. He’s mentioned some simple yet good examples in the book, to help improve your sales skills.
In the end, yes, this is a good book. But like every other guide book, it obviously will work best in combination with your personal determination and your ability to act on your good intentions.
Happy reading! :)
January 12, 2019
First off, I want to say that I had never seen million dollar listing or heard of Ryan Serhant before I bought this book. I have since seen his show. Having the full experience I can say that this book is a how to of Ryan Serhant selling. The unique aspects of different fields that he combines together in real estate makes his style one of kind. Side note, I think it is a great idea to do improv to practice for sales calls or any sort of potential customer interaction. He backs up his word with a solid reputation and for that I found this book to be valuable. Too often I read non fiction books by gung ho authors who have been gluten free for a week and want the world to know they found the secret to longevity. All in all, this is a worth while read for a salesperson of any kind. With that being said, I gave it three stars because I didn’t find the information to be as impactful as other real estate information I have received and read.
July 16, 2018
I don't particularly like self-help books, and I'm not a salesperson, but Ryan is one of my favorite reality TV personalities, so I had to read this.
I was surprised to find some hints and tips that are legitimately helpful no matter what you do in your life: simple things like don't put off what you could do now; instead of stopping when you hit a wall, find a way over it; and start your day with the most difficult part of it so that what you have to look forward to will seem like smooth sailing. Ryan's voice is fun and energetic throughout, making this a very pleasant and very fast read, especially if you're already a fan.
I was surprised to find some hints and tips that are legitimately helpful no matter what you do in your life: simple things like don't put off what you could do now; instead of stopping when you hit a wall, find a way over it; and start your day with the most difficult part of it so that what you have to look forward to will seem like smooth sailing. Ryan's voice is fun and energetic throughout, making this a very pleasant and very fast read, especially if you're already a fan.
December 3, 2022
In my opinion, this book is a great motivational book for sales. I do enjoy reading Ryan's ideology and the experiences he has been through.
But practical-wise, I do think other books are better, such as JB - Way of the Wolf: Straight Line Selling. I'm looking forward to exploring more practical books.
One of the key takeaways for me is: You need to generate enough "Balls" in your pipeline and experience the theories with them to see what works best for you and your clients (Balls).
September 29, 2019
I loved reading this book even though I’m not in the real estate industry or any sales industry really. I picked this book up when I needed to start a Job Search. I looked to it as inspiration for how to sell myself and my skills. It gave me confidence and inspired me. It is also funny. I recommend!
July 21, 2019
Even if you aren’t in sales (but aren’t we all, sort of) you can apply the lessons in this book. Motivating & fun.
January 16, 2021
Really nice book. Ryan is an authentic guy in my opinion
April 14, 2024
"Sell It Like Serhant" offers practical tips on salesmanship. Key points include leveraging your personal brand, mastering the art of negotiation, building client relationships, and maintaining a positive attitude to drive success in sales.
Here are some tips from "Sell It Like Serhant":
1. **Leverage Your Personal Brand:** Develop a strong personal brand that reflects your unique strengths and values. Use this brand to differentiate yourself from competitors and attract clients.
2. **Master Negotiation Techniques:** Learn effective negotiation strategies, such as understanding the needs and motivations of both parties, maintaining confidence, and finding mutually beneficial solutions.
3. **Build Client Relationships:** Focus on building genuine relationships with clients based on trust, communication, and understanding. Invest time in getting to know their needs and preferences to provide tailored solutions.
4. **Maintain a Positive Attitude:** Cultivate a positive mindset and approach every interaction with enthusiasm and optimism. A positive attitude can help you overcome challenges, build rapport with clients, and inspire confidence in your abilities.
5. **Embrace Rejection:** Accept rejection as part of the sales process and use it as an opportunity to learn and improve. Develop resilience and persistence to bounce back from setbacks and continue pursuing your goals.
Implementing these tips can help you excel in sales and achieve greater success in your career.
6. **Effective Communication:** Master the art of communication by actively listening to your clients, asking probing questions to uncover their needs, and articulating your value proposition clearly and persuasively.
7. **Set Clear Goals:** Establish specific, measurable goals for your sales activities and track your progress regularly. Setting clear objectives helps you stay focused and motivated, leading to greater productivity and success.
8. **Continuous Learning:** Stay informed about industry trends, market dynamics, and new sales techniques through continuous learning. Invest in professional development opportunities, such as workshops, seminars, and online courses, to enhance your skills and knowledge.
9. **Provide Exceptional Service:** Strive to exceed client expectations by delivering exceptional service at every touchpoint. Anticipate their needs, be responsive to their inquiries, and follow through on your commitments to build trust and loyalty.
10. **Adaptability:** Be adaptable and flexible in your approach to sales, as every client and situation is unique. Tailor your strategies and tactics to accommodate different personalities, preferences, and circumstances to maximize your effectiveness.
11. **Time Management:** Prioritize your tasks and allocate your time wisely to focus on activities that yield the greatest results. Avoid distractions and delegate non-essential tasks to maximize your productivity and efficiency.
12. **Embrace Technology:** Leverage technology tools and platforms to streamline your sales processes, enhance your productivity, and stay connected with clients. Explore CRM software, social media platforms, and other digital resources to optimize your sales efforts.
By incorporating these additional tips into your sales approach, you can further enhance your effectiveness and achieve greater success in your sales career.
Here are some tips from "Sell It Like Serhant":
1. **Leverage Your Personal Brand:** Develop a strong personal brand that reflects your unique strengths and values. Use this brand to differentiate yourself from competitors and attract clients.
2. **Master Negotiation Techniques:** Learn effective negotiation strategies, such as understanding the needs and motivations of both parties, maintaining confidence, and finding mutually beneficial solutions.
3. **Build Client Relationships:** Focus on building genuine relationships with clients based on trust, communication, and understanding. Invest time in getting to know their needs and preferences to provide tailored solutions.
4. **Maintain a Positive Attitude:** Cultivate a positive mindset and approach every interaction with enthusiasm and optimism. A positive attitude can help you overcome challenges, build rapport with clients, and inspire confidence in your abilities.
5. **Embrace Rejection:** Accept rejection as part of the sales process and use it as an opportunity to learn and improve. Develop resilience and persistence to bounce back from setbacks and continue pursuing your goals.
Implementing these tips can help you excel in sales and achieve greater success in your career.
6. **Effective Communication:** Master the art of communication by actively listening to your clients, asking probing questions to uncover their needs, and articulating your value proposition clearly and persuasively.
7. **Set Clear Goals:** Establish specific, measurable goals for your sales activities and track your progress regularly. Setting clear objectives helps you stay focused and motivated, leading to greater productivity and success.
8. **Continuous Learning:** Stay informed about industry trends, market dynamics, and new sales techniques through continuous learning. Invest in professional development opportunities, such as workshops, seminars, and online courses, to enhance your skills and knowledge.
9. **Provide Exceptional Service:** Strive to exceed client expectations by delivering exceptional service at every touchpoint. Anticipate their needs, be responsive to their inquiries, and follow through on your commitments to build trust and loyalty.
10. **Adaptability:** Be adaptable and flexible in your approach to sales, as every client and situation is unique. Tailor your strategies and tactics to accommodate different personalities, preferences, and circumstances to maximize your effectiveness.
11. **Time Management:** Prioritize your tasks and allocate your time wisely to focus on activities that yield the greatest results. Avoid distractions and delegate non-essential tasks to maximize your productivity and efficiency.
12. **Embrace Technology:** Leverage technology tools and platforms to streamline your sales processes, enhance your productivity, and stay connected with clients. Explore CRM software, social media platforms, and other digital resources to optimize your sales efforts.
By incorporating these additional tips into your sales approach, you can further enhance your effectiveness and achieve greater success in your sales career.
September 23, 2018
I'd heard a bit about this book prior to its release, and then I attended the Rakuten Optimism conference a few weeks ago in San Francisco (thank you Nick Stamos and Ken Cassar!) where Ryan Serhant showed up to discuss his book in a session on libraries, authors and reading (promoting Rakuten's Kobo Kindle-like service).
There are so few excellent books out there that share the secrets of successful selling (my previous favorite was "The Little Red Book of Selling" by Jeffrey Gitomer). Both books are based on the truth that no one likes to be sold to, but people like to buy stuff (Serhant says "everyone likes to shop with friends"). Serhant shares a lot in this book, and it is a great one.
Another core element of this book is working harder than anyone else is a cornerstone to success in sales (or anything else). The important of following up, following through and following back. The critical importance of putting yourself out there, meeting people, engaging with people, developing authentic relationships, and what you're selling is important, but your success if based on the depth of your relationships. Serhant was a timid, shy kid so all of these things are learnable.
The fact that there's a response to all setbacks, so you never give up. Taking initiative having confidence and being positive. And never be dependent on one deal...have many balls in the air of all sizes is essential.
Serhant is driven by 4 tenets: The Why, The Work, The Wall and The Win (read the book to learn more on these). His "Win" is: "Changing the Way people view sales so that everyone in the world will want to work in a job that offers limitless possibilities." I have a sense that in time he will expand this "Win" description, as his advice and value will have relevance way beyond sales per se. Any one who is stalled or challenged in any endeavor will benefit from the advice in this book.
And it is a quick read!
There are so few excellent books out there that share the secrets of successful selling (my previous favorite was "The Little Red Book of Selling" by Jeffrey Gitomer). Both books are based on the truth that no one likes to be sold to, but people like to buy stuff (Serhant says "everyone likes to shop with friends"). Serhant shares a lot in this book, and it is a great one.
Another core element of this book is working harder than anyone else is a cornerstone to success in sales (or anything else). The important of following up, following through and following back. The critical importance of putting yourself out there, meeting people, engaging with people, developing authentic relationships, and what you're selling is important, but your success if based on the depth of your relationships. Serhant was a timid, shy kid so all of these things are learnable.
The fact that there's a response to all setbacks, so you never give up. Taking initiative having confidence and being positive. And never be dependent on one deal...have many balls in the air of all sizes is essential.
Serhant is driven by 4 tenets: The Why, The Work, The Wall and The Win (read the book to learn more on these). His "Win" is: "Changing the Way people view sales so that everyone in the world will want to work in a job that offers limitless possibilities." I have a sense that in time he will expand this "Win" description, as his advice and value will have relevance way beyond sales per se. Any one who is stalled or challenged in any endeavor will benefit from the advice in this book.
And it is a quick read!
March 5, 2020
Ryan Serhant, once an obscure dumpy sensitive schoolboy, evolved into a famous and dynamic salesman. How did he do it? He found his back against a wall; then he kicked his way forward to win. Now he has written a book and he's selling that too. Did I enjoy reading it? YES! It is light, easy reading that reflects his sharp, creative mind which brims with wit. There's no denying it--Ryan is a hardworking seven-days-a-week type man and he’s also an inventive salesman. This book will help you sell anything. It's a MUST for anyone in sales. He operates his work and exercise routine like clockwork. Through building personal contacts and keeping 'balls in the air' he developed a working system that keeps him running. Through hard work, dedication and consistent follow-up he has built himself a wonderful worldly empire. After reading this fun book, my only concern was for his personal life. I hope his wife and child (may there be more kids) will come to remember him as the man whom they love, not for his fat wallet, but because he tells the best bedtime stories, or gives great advice and encouragement while playing. Happy family memories are created; they take more than an annual three-week holiday. We come and go from this world naked; the money stays behind. I hope Ryan invests five minutes a day considering what God expects from him so he can also be wealthy in eternity.
March 2, 2019
Great book if you are starting out in sales or been at it for a while- there is a take away for everyone. I chose to do audible as I’m often on the go and can listen between appointments. Was a great audible experience.
Love That Ryan chose to narrate the book himself. Felt that it lended to the authenticity and made the writing come to life. It is a light read with tidbits throughout that should be revisited often. Sales is an up down business “Roller Coster Real Estate”is the phrase I use most often. However, it is a lot of fun to journey with all these folks as they realize dreams and begin and end chapters of their lives. Found Ryan’s writing to be direct and the easy storytelling style lends itself to many AhHa moments.
Much of what he writes is, or should be, common sense to anyone who has been in sales for more than a nanosecond however he is able to DEMONSTRATE how doing the simple leads to the greatest achievements... of you show up.. every time!!
Thanks for the reminder Ryan- great read that will be revisited often for inspiration!!
Love That Ryan chose to narrate the book himself. Felt that it lended to the authenticity and made the writing come to life. It is a light read with tidbits throughout that should be revisited often. Sales is an up down business “Roller Coster Real Estate”is the phrase I use most often. However, it is a lot of fun to journey with all these folks as they realize dreams and begin and end chapters of their lives. Found Ryan’s writing to be direct and the easy storytelling style lends itself to many AhHa moments.
Much of what he writes is, or should be, common sense to anyone who has been in sales for more than a nanosecond however he is able to DEMONSTRATE how doing the simple leads to the greatest achievements... of you show up.. every time!!
Thanks for the reminder Ryan- great read that will be revisited often for inspiration!!
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