You Do What?: The Ultimate Experiential Marketing Guide

by Jae Davis, Shimain Rivera (Foreword)

One of the fastest forms of marketing that exists today is Experiential Marketing. With customers being able to control much of the buying process of products and services, it is vital for companies to connect with their audience, allowing them to experience the product or service in a tangible, unique, and memorable way . Some of the largest brands in the world including Porsche, Nike, Coca-Cola, and the United States Army use Experiential Marketing to execute live demonstrations and test drives to increase brand awareness, sales, and provide consumers with an unforgettable experience. You Do What? was written to educate and expose readers to the Experiential Marketing Industry. Known as a non-traditional avenue of marketing, Experiential Marketing gives brands the opportunity to create memorable experiences and build brand loyalty amongst consumers. An Experiential Marketing Professional (EXP) aids in bridging the gap between brands and consumers, executing events for brands and Experiential Marketing agencies daily. Throughout this book, author Jae Davis sheds light on her journey as an EXP and provides readers with insight into every facet of Experiential Marketing. In You Do What? Author Jae Davis brings you on the exciting journey of what it takes to begin, maintain, and excel as an Experiential Marketing Professional (EXP). By reading and following the principles outlined in You Do What? One will • How to get started • What to do to ensure consistent work opportunities • Identify the roles and responsibilities to succeed as an EXP • How to recognize what(or the) signs to be aware of when investing in Experiential Marketing • How to excel as an elite Experiential Marketing agency for brands and EXP’s • Smart money tips • And so much more….. Jae Davis provides unprecedented access like no other to the world of Experiential Marketing at every facet. After reading this book, you will gain insight into this industry and be fully equipped with the tools to get started as an EXP. And for the EXP who currently works in the industry, You Do What? Assists in developing a standard to ensure the Experiential Marketing industry maintains a professional reputation. You Do What? Is an action-filled guide with step by step instructions on exactly what you need to do to succeed in the Experiential Marketing industry.

141 pages, Kindle Edition

Published August 16, 2018

Reviews

[Jaye · Rating 5 out of 5]

A Great Read

It was very informative , perfect for a Rookie Brand Ambassador or a Veteran Brand Ambassador , great resources and lots of tips I plan to use to further my career