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Think Like a Marketer: How a Shift in Mindset Can Change Everything for Your Business
The Secret to Taking Your Business from Mediocre to Meaningfully Different?
Thinking like a marketer. It’s also the secret to moving your organization from status quo to success story, and from busy to profitable. In an easy-to-read, practical new guidebook, acclaimed marketing expert Kate Colbert offers fresh insights into the actions and attitudes that can accelerate your business success, sharpen your daily work, and balance your efforts to create value for customers while capturing value for the bottom line. For non-marketers and marketers alike, truly thinking like a marketer requires the right framework, and this book is everything you need to make the mindset shift that can change everything for your business.
“An MBA in a book? That’s exactly what I consider this to be! ... Trust me -- this book can help you to grow your business!”
-- Lois Creamer, Author of Book More Make Money Speaking
It doesn’t matter whether you’re a management consultant or the owner of a diner that serves the best biscuits and gravy in town, the ability to think like a marketer will give you a competitive edge.
Business owners and leaders are invariably stuck in the frenzied current moment -- chasing the next piece of revenue, getting through the next project, putting out the next proverbial fire, or surviving the next people-problem that’s bound to come up. Think Like a Marketer offers a fresh new approach to a more powerful and lasting way to do business that involves a sometimes-subtle but always-impactful shift in mindset. It’s time to think like a marketer.
Thinking like a marketer requires that
The 5 Think Like a Marketer Principles are the framework for Colbert’s valuable insights and practical tips
Read this book if you are
Thinking like a marketer allows decision-makers -- at every level, in any kind of organization and with backgrounds in any area of functional expertise -- to accomplish more while spending less time and money. A marketing mindset can be the key to sustained profitable growth and meaningful connections with loyal customers.
Far from a simple “Marketing 101” for non-marketers, this book is a topical smorgasbord designed to feed the curiosities and satisfy the business needs that all business professionals (including marketers) ultimately crave.
Thinking like a marketer. It’s also the secret to moving your organization from status quo to success story, and from busy to profitable. In an easy-to-read, practical new guidebook, acclaimed marketing expert Kate Colbert offers fresh insights into the actions and attitudes that can accelerate your business success, sharpen your daily work, and balance your efforts to create value for customers while capturing value for the bottom line. For non-marketers and marketers alike, truly thinking like a marketer requires the right framework, and this book is everything you need to make the mindset shift that can change everything for your business.
“An MBA in a book? That’s exactly what I consider this to be! ... Trust me -- this book can help you to grow your business!”
-- Lois Creamer, Author of Book More Make Money Speaking
It doesn’t matter whether you’re a management consultant or the owner of a diner that serves the best biscuits and gravy in town, the ability to think like a marketer will give you a competitive edge.
Business owners and leaders are invariably stuck in the frenzied current moment -- chasing the next piece of revenue, getting through the next project, putting out the next proverbial fire, or surviving the next people-problem that’s bound to come up. Think Like a Marketer offers a fresh new approach to a more powerful and lasting way to do business that involves a sometimes-subtle but always-impactful shift in mindset. It’s time to think like a marketer.
Thinking like a marketer requires that
The 5 Think Like a Marketer Principles are the framework for Colbert’s valuable insights and practical tips
Read this book if you are
Thinking like a marketer allows decision-makers -- at every level, in any kind of organization and with backgrounds in any area of functional expertise -- to accomplish more while spending less time and money. A marketing mindset can be the key to sustained profitable growth and meaningful connections with loyal customers.
Far from a simple “Marketing 101” for non-marketers, this book is a topical smorgasbord designed to feed the curiosities and satisfy the business needs that all business professionals (including marketers) ultimately crave.
- GenresBusiness
280 pages, Paperback
Published August 24, 2018
20 people are currently reading
31 people want to read
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Displaying 1 - 5 of 5 reviews
February 16, 2021
I read this book at a time when there was massive disruptions in business and personal space due to the Covid-19 pandemic and I can say that it was very impactful to me. The book was a gem as it facilitated timely change of mindset that I found very key in managing the unfamiliar times. The writer presents the insights in a conversational tone which makes reading fun and captivating at the same time. What I really enjoyed about the book is how she relates and links the different concepts in the chapters to the principles of Think Like a Marketer. Professionals and business people will definitely find this book to be a valuable asset.
September 27, 2018
This book is a must read for business owners, sales professionals, and managers of all types. This book is formatted to be either read from front to back or jump to the topic that is most pressing. Kate breaks down the why and how to achieve better relationships with current clients and how to attack more the the right client. This book should stay front and center on your shelf as a reference guide for best practices outlined, easy to understand and put into action; all while developing your marketing mindset.
August 27, 2024
surprisingly helpful!
I used to think of marketing as a necessary evil, much like raw vegetables. Good for you, tasteless, with a side of gag reflex. Kate’s book has me reconsidering this opinion (on marketing).
She made a case for marketing that lines up with my values, makes sense, and doesn’t feel overwhelming. I loved that she told me where to invest what to skip, what to look for, and her practical tips for being more strategic about customer interaction.
If I had one suggestion, it would be to incorporate more questions to help define a brands story.
Recommended for entrepreneurs, solopreneurs, writers, business owners, or anyone who needs to craft a public presence.
I used to think of marketing as a necessary evil, much like raw vegetables. Good for you, tasteless, with a side of gag reflex. Kate’s book has me reconsidering this opinion (on marketing).
She made a case for marketing that lines up with my values, makes sense, and doesn’t feel overwhelming. I loved that she told me where to invest what to skip, what to look for, and her practical tips for being more strategic about customer interaction.
If I had one suggestion, it would be to incorporate more questions to help define a brands story.
Recommended for entrepreneurs, solopreneurs, writers, business owners, or anyone who needs to craft a public presence.
February 28, 2019
I'm an indie publisher and found this book very helpful. I'm a DIY and the insights in Kate Colbert's book will really help. Self publishing is 20% book 80% marketing and I hope to put what I learned from her book to good use. I only hope I read this in time. It's 3 months to publication, so if you are an entrepreneur or an authorpreneur, read this now so you can save yourself a lot of work. I'd like to see another just about publishing. Hint hint. Great book.
December 8, 2023
Think Like a Marketer: How a Shift in Mindset Can Change Everything for Your Business" by Kate Colbert is a must-read for anyone in the business world, whether a seasoned professional or a budding entrepreneur. Colbert masterfully blends practical advice, concrete examples, and a storytelling approach, making complex marketing concepts accessible and engaging. The book's conversational tone, combined with its thought-provoking content, creates the feeling of a personal coaching session, guiding readers to a deeper understanding of marketing beyond the conventional focus on profits. Especially insightful is the chapter on networking and the importance of personal branding, reflecting the evolving nature of marketing in the digital age. This book stands out not just as a compendium of marketing strategies but as a catalyst for a fundamental shift in how we approach business and personal growth.
Displaying 1 - 5 of 5 reviews