CompeteAbility: Your Company's Ability To Create Competitive Advantage.

by Bill Burnett

What matters most to the long term success of companies is their ability to compete. CompeteAbility is about maximizing that ability based on the success of the few organization that have done this extraordinarily well, coupled with research into human behavior and the tools that can smooth the road to success and, ultimately, make such success inevitable.

89 pages, Kindle Edition

First published September 28, 2015

About the author

Bill Burnett is an award-winning Silicon Valley designer and the Executive Director of the renowned Design Program at Stanford University.

Bill Burnett is the Executive Director of the Design Program at Stanford. He directs the undergraduate and graduate program in design at Stanford, both interdepartmental programs between the Mechanical Engineering department and the Art department. He got his BS and MS in Product Design at Stanford and has worked professionally on a wide variety of projects ranging from award-winning Apple PowerBooks to the original Hasbro Star Wars action figures. He holds a number of mechanical and design patents, and design awards for a variety of products including the first “slate” computer. In addition to his duties at Stanford, he is a on the Board of VOZ (pronounced “VAWS – it means voice in Spanish) a social responsible high fashion startup and advises several Internet start-up companies.