Media Training 101: A Guide to Meeting the Press

by Sally Stewart

Written by a seasoned journalist and public relations professional, Media Training 101 is your essential guide to handling the news media. A former USA Today reporter and consultant to major companies, Sally Stewart leads you through every step in developing a communications blueprint and a strategic public relations plan to support it. She shows you how to communicate effectively with the media in any given circumstance and how to control the way your company is portrayed in the media. Each chapter includes vignettes, anecdotes, and real-life case studies that help you know what to expect.

Genres: Business

256 pages, Hardcover

First published September 29, 2003

Reviews

[Tamar Burton · Rating 4 out of 5]

This book reinforced some strategies around preparing sound bites and interview prep. Good guide.

[Adam · Rating 3 out of 5]

"News is whatever's happening in your editor's life."

[Jaime · Rating 3 out of 5]

I don't work for a public company, so much of the information about sales and markets wasn't applicable, but I still got quite a bit of useful information. It definitely gave me ideas of how to market my organization better and how to create press releases. Many of the technology-based references are way out of date, but you still get the drift.