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The Proposal: A Novel About Understanding Failure
Are your proposals getting rejected? Are potential customers never becoming actual customers? You're probably making a few mistakes in your proposal process. Whether you're writing out formal documents, or just spitballing possibilities at client meetings, you need to make sure that your offers are designed to close deals.
This book follows Jim Wells as he explores the reasons why his company's proposals are failing right and left at his company. Each chapter examines a different proposal that was sent to a different client and failed for a different reason.
This is not a dry textbook full of obscure details. Rather, it's an easy-to-read story that looks at the real reasons that companies - even big, professional companies - have lost, and continue to lose, fortunes via their proposals.
What should your company be doing differently? Read this book to find out!
This book follows Jim Wells as he explores the reasons why his company's proposals are failing right and left at his company. Each chapter examines a different proposal that was sent to a different client and failed for a different reason.
This is not a dry textbook full of obscure details. Rather, it's an easy-to-read story that looks at the real reasons that companies - even big, professional companies - have lost, and continue to lose, fortunes via their proposals.
What should your company be doing differently? Read this book to find out!
127 pages, Kindle Edition
Published February 27, 2018
About the author
Adam Juda
3 books1 followerI'm Adam Juda and I specialize in product pricing.
It's a relatively unknown field - an oddity considering that almost everyone sells something (their labor, their knowledge, their time, and, in some cases, their books).
As a behavioral economist, I study the world in which consumer psychology meets economic theory. Sometimes the rules make sense and sometimes they don't. Nevertheless, I do my best to expose them all to my audience members.
Join me in my investigations as I explore the hidden secrets of capitalism and the dark arts of product pricing.
It's going to be a wild ride.
It's a relatively unknown field - an oddity considering that almost everyone sells something (their labor, their knowledge, their time, and, in some cases, their books).
As a behavioral economist, I study the world in which consumer psychology meets economic theory. Sometimes the rules make sense and sometimes they don't. Nevertheless, I do my best to expose them all to my audience members.
Join me in my investigations as I explore the hidden secrets of capitalism and the dark arts of product pricing.
It's going to be a wild ride.
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