What do you think?
Rate this book
Being You: How to Build Your Personal Brand and Confidence
Being You teaches you everything you need to know about personal branding. A personal brand tells the world about who you are as a human being personally and professionally. It's about authenticity and is derived exclusively from your mind, your heart, your values, your passions, and what you believe to be true at the core of your personal and professional self. That's why it's unique - because it begins with and is created from you. Whether you are the leader of an organization or team, engaged in creative work, in transition and changing your job, searching for a new career, going for a job interview, giving an important speech or presentation, wanting to network more effectively, or lobbying for a public position, this book will provide you with the toolkit to develop a confident personal brand. Being You shows you how to communicate your business and increase your brand awareness, both face to face and on digital platforms, including a comprehensive social media strategy. It provides practical tips to reach your target audience and land your message, while sharing the secrets of some of the world's biggest personal brands - from Oprah Winfrey to Roger Federer - on how they grew their audiences and achieved success. It's practical, authoritative, inspirational and illustrated with stories and case studies based on Maggie's own international work and experience.
286 pages, Paperback
First published January 1, 2019
8 people are currently reading
39 people want to read
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
Displaying 1 - 6 of 6 reviews
April 23, 2020
Well written with a good layout to follow as a step by step guide. Great read for individuals first dabbling in this area to gain ideas etc. unfortunately was a little disheartened after looking up the author to find minimal following, or online presence. Specifically on social platforms. In an era where online presence is king and the author being a specialist in this field I was startled to see what little following/impact of the authors own pages. Another area I thought was great were references made quoting individuals throughout the book. Although to be honest half the people I had no idea who they were? I was trying to figure out if it was more those the author found interesting vs whom the readers could relate to. Overall worth a read, and several things to take away.
September 21, 2021
This book honestly felt like a knock off of "How to Win Friends and Influence People" but in the age of social media.
I liked the formatting, the exercises, and honestly the lack of density on a topic that what I'm looking for is more of a road map or guidebook vs philosophy and big picture "advice."
However I think it misses the mark in a lot of ways. Be yourself, yes, title of the book...but we all know that on social media most presences are fake. This book is very negative against anything other than absolute and true authenticity, however, we know that often doesn't work - at least on its own. Since that was basically the only advice the book gave it really fell flat. As someone else mentioned too the author doesn't have much of a following online (I only found this book because an old teacher recommended it and i never got around to reading it) and her methods really don't seem to be working for her.
Should also say that the big focus of this book is mainly social media, and the personal constant authenticity and nothing less theme, and not as much aside from vague oversights, on personal branding and translating core personality to something edited and presentable for social media.
I liked the formatting, the exercises, and honestly the lack of density on a topic that what I'm looking for is more of a road map or guidebook vs philosophy and big picture "advice."
However I think it misses the mark in a lot of ways. Be yourself, yes, title of the book...but we all know that on social media most presences are fake. This book is very negative against anything other than absolute and true authenticity, however, we know that often doesn't work - at least on its own. Since that was basically the only advice the book gave it really fell flat. As someone else mentioned too the author doesn't have much of a following online (I only found this book because an old teacher recommended it and i never got around to reading it) and her methods really don't seem to be working for her.
Should also say that the big focus of this book is mainly social media, and the personal constant authenticity and nothing less theme, and not as much aside from vague oversights, on personal branding and translating core personality to something edited and presentable for social media.
March 2, 2019
This is an excellent resource for anyone who is building a public image, and/or creating a business. I've searched for similar information online and found bits and pieces in different places. Maggie Eyre gives all of it in one place with this guide! The exercises provided are useful for breaking down who I am and what I want to put forth as my public image. I appreciate being forced to examine my personal values in relation to my work online, to make sure everything I put forth is in alignment with who I am. This book is going to help me not only create a meaningful personal brand, but to improve the content I create.
Many thanks to NetGalley for my advanced digital copy in exchange for my honest review.
Many thanks to NetGalley for my advanced digital copy in exchange for my honest review.
October 21, 2023
Uni Reading List
February 25, 2019
As a current stay-at-home mom to a 5-year-old, I don't think this book was truly designed for me, but with volunteering for not only my spouse's club, son's co-op school, and even within the community, there are bits here and there that I can take from. Overall, if I still had my career as a legal secretary, then yes, I would benefit from this book immensely. There is a lot of great advice and testimonials, but it just seems it is geared more towards working individuals. The parts I was able to take away from are stopping to think about what you are going to post on social media, be authentic everyday (which I am), and when I do start looking for another career is to write down everything I have done on my resume - i.e. volunteering for my spouses' boards at our duty stations, holding a chairmanship at son's school which is a co-op, or even within the community. This is a well written and thought out book and I am glad that I had a chance to read it.
Thank you to Exisle Publishing and Ms. Eyre for allowing me the chance to read an ARC.
Thank you to Exisle Publishing and Ms. Eyre for allowing me the chance to read an ARC.
April 18, 2019
I am mostly careful when picking books from the self-help genre. There are lots of idea and concept crossovers that sometimes makes you feel as if you are reading the same book even when you have gone through 15.
Being You is a work that promotes authenticity and becoming who we are in our core being (sorry if you have heard that before). The authors tell us that being ourselves is the best thing we can do when building a brand.
Being You touts the notion that everyone ought to define what success means to them. The author emphasises that while money and fame are good, not everyone defines their existence or goals around that. Being You exhorts us to build our brand around values that we deem important to us.
What this book does well is how it delves into profiles of famous and well-known celebrities who have used their uniqueness to create what the author calls a successful brand. The book cites people like Malala Yousafzai, Opray Winfrey, Roger Federer, Ed Sheeran, etc. as examples of those who built successful brands around what their uniqueness.
Unfortunately, the downside of Being You is that while it tells us to find our own unique definition of success, it still manages to promote one narrow brand of success - fame and wealth. You will find no scraped knees or twisted ankles here, just a gallery of humble beginnings, cliched hard work, great decisions, strong convictions and voila! Success.
There are no up and coming artist or sportspeople whose struggles are plain to see. No failed brand that crashed but managed to find its purpose. The people we see in Being You are in places that common people would find almost... unattainable.
Being You is a useful book. This is a book for those who know who they are and are looking for practical advice on a few things. Many will find tactical advice here on public relations, social media, design, etc. But those who are on a journey to finding who they are might find themselves feeling a bit helpless and depressed by the end of the book.
Being You is a work that promotes authenticity and becoming who we are in our core being (sorry if you have heard that before). The authors tell us that being ourselves is the best thing we can do when building a brand.
Being You touts the notion that everyone ought to define what success means to them. The author emphasises that while money and fame are good, not everyone defines their existence or goals around that. Being You exhorts us to build our brand around values that we deem important to us.
What this book does well is how it delves into profiles of famous and well-known celebrities who have used their uniqueness to create what the author calls a successful brand. The book cites people like Malala Yousafzai, Opray Winfrey, Roger Federer, Ed Sheeran, etc. as examples of those who built successful brands around what their uniqueness.
Unfortunately, the downside of Being You is that while it tells us to find our own unique definition of success, it still manages to promote one narrow brand of success - fame and wealth. You will find no scraped knees or twisted ankles here, just a gallery of humble beginnings, cliched hard work, great decisions, strong convictions and voila! Success.
There are no up and coming artist or sportspeople whose struggles are plain to see. No failed brand that crashed but managed to find its purpose. The people we see in Being You are in places that common people would find almost... unattainable.
Being You is a useful book. This is a book for those who know who they are and are looking for practical advice on a few things. Many will find tactical advice here on public relations, social media, design, etc. But those who are on a journey to finding who they are might find themselves feeling a bit helpless and depressed by the end of the book.
Displaying 1 - 6 of 6 reviews