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Yellow: How to create a culture of service and stand up for the customers
YELLOW
How to create a culture of service and stand up for the customers.
A business parable inspired by real-life events.
STOP COMPLAINING AND MAKE THINGS HAPPEN
Companies make great efforts to win a client, only to lose it later because of a poor service attitude. Different areas work internally like silos, disconnected from reality and the needs of the people they claim to serve.
But, what if after an exhausting day, you take a taxi and what happens inside the vehicle transforms the way you see your job? What if somebody showed you that it's possible to change your reality if you change your attitude? What if reality is not a cause, but a consequence? What if we got up every morning happy to do our jobs because it's not merely a monotonous task, but it fulfills a higher purpose? What then?
What if a humble cab driver became our greatest teacher? Welcome to Yellow, a journey through our own reality.
YELLOW is based on a real experience, with a real taxi driver; someone who despite all the adversities decided to make the difference for his passengers and make his work meaningful. This is the story of Miguel Gonzalez, a driver whose teachings transformed the lives of Neptune Packaging employees, a business like any other that needed desperately to connect with and get passionate about that weird specimen called the customer.
How to create a culture of service and stand up for the customers.
A business parable inspired by real-life events.
STOP COMPLAINING AND MAKE THINGS HAPPEN
Companies make great efforts to win a client, only to lose it later because of a poor service attitude. Different areas work internally like silos, disconnected from reality and the needs of the people they claim to serve.
But, what if after an exhausting day, you take a taxi and what happens inside the vehicle transforms the way you see your job? What if somebody showed you that it's possible to change your reality if you change your attitude? What if reality is not a cause, but a consequence? What if we got up every morning happy to do our jobs because it's not merely a monotonous task, but it fulfills a higher purpose? What then?
What if a humble cab driver became our greatest teacher? Welcome to Yellow, a journey through our own reality.
YELLOW is based on a real experience, with a real taxi driver; someone who despite all the adversities decided to make the difference for his passengers and make his work meaningful. This is the story of Miguel Gonzalez, a driver whose teachings transformed the lives of Neptune Packaging employees, a business like any other that needed desperately to connect with and get passionate about that weird specimen called the customer.
105 pages, Kindle Edition
Published August 3, 2018
2 people are currently reading
14 people want to read
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Displaying 1 - 4 of 4 reviews
November 6, 2023
Una parábola puntual en que se nos invita a preguntarnos cuál es nuestro propósito más alto en lo que nos desempeñamos, nuestra relación con la empresa, con nuestros clientes y, claro, con nosotros mismos.
Básica y Alegre, quizá demasiado, pero no siempre necesitamos drama.
Básica y Alegre, quizá demasiado, pero no siempre necesitamos drama.
February 22, 2019
Es una historia empresarial que nos enseña que no hay que dejar de trabajar siempre por el bien del cliente para que la empresa crezca. Corto pero concreto.
August 16, 2019
Una buena parábola, con básicos para la cultura de servicio.
Quizás un poco básico, el final feliz fue demasiado sencillo y la vida no lo es.
Quizás un poco básico, el final feliz fue demasiado sencillo y la vida no lo es.
August 12, 2023
Buen libro. Práctico y generador de ideas para quienes trabajamos en el área comercial y entendemos la importancia de los clientes y el buen servicio.
Displaying 1 - 4 of 4 reviews