What do you think?
Rate this book
Brown Beauty: Color, Sex, and Race from the Harlem Renaissance to World War II
Examines how the media influenced ideas of race and beauty among African American women from the Harlem Renaissance to World War II.
Between the Harlem Renaissance and the end of World War II, a complicated discourse emerged surrounding considerations of appearance of African American women and expressions of race, class, and status. Brown Beauty considers how the media created a beauty ideal for these women, emphasizing different representations and expressions of brown skin.
Haidarali contends that the idea of brown as a “respectable shade” was carefully constructed through print and visual media in the interwar era. Throughout this period, brownness of skin came to be idealized as the real, representational, and respectable complexion of African American middle class women. Shades of brown became channels that facilitated discussions of race, class, and gender in a way that would develop lasting cultural effects for an ever-modernizing world.
Building on an impressive range of visual and media sources—from newspapers, journals, magazines, and newsletters to commercial advertising—Haidarali locates a complex, and sometimes contradictory, set of cultural values at the core of representations of women, envisioned as “brown-skin.” She explores how brownness affected socially-mobile New Negro women in the urban environment during the interwar years, showing how the majority of messages on brownness were directed at an aspirant middle-class. By tracing brown’s changing meanings across this period, and showing how a visual language of brown grew into a dynamic racial shorthand used to denote modern African American womanhood, Brown Beauty demonstrates the myriad values and judgments, compromises and contradictions involved in the social evaluation of women. This book is an eye-opening account of the intense dynamics between racial identity and the influence mass media has on what, and who we consider beautiful.
Between the Harlem Renaissance and the end of World War II, a complicated discourse emerged surrounding considerations of appearance of African American women and expressions of race, class, and status. Brown Beauty considers how the media created a beauty ideal for these women, emphasizing different representations and expressions of brown skin.
Haidarali contends that the idea of brown as a “respectable shade” was carefully constructed through print and visual media in the interwar era. Throughout this period, brownness of skin came to be idealized as the real, representational, and respectable complexion of African American middle class women. Shades of brown became channels that facilitated discussions of race, class, and gender in a way that would develop lasting cultural effects for an ever-modernizing world.
Building on an impressive range of visual and media sources—from newspapers, journals, magazines, and newsletters to commercial advertising—Haidarali locates a complex, and sometimes contradictory, set of cultural values at the core of representations of women, envisioned as “brown-skin.” She explores how brownness affected socially-mobile New Negro women in the urban environment during the interwar years, showing how the majority of messages on brownness were directed at an aspirant middle-class. By tracing brown’s changing meanings across this period, and showing how a visual language of brown grew into a dynamic racial shorthand used to denote modern African American womanhood, Brown Beauty demonstrates the myriad values and judgments, compromises and contradictions involved in the social evaluation of women. This book is an eye-opening account of the intense dynamics between racial identity and the influence mass media has on what, and who we consider beautiful.
349 pages, Kindle Edition
Published September 25, 2018
1 person is currently reading
37 people want to read
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
Displaying 1 - 3 of 3 reviews
Read
June 10, 2021From Follett:
Between the Harlem Renaissance and the end of World War II, a complicated discourse emerged surrounding considerations of appearance of African American women and expressions of race, class, and status. Brown Beauty considers how the media created a beauty ideal for these women, emphasizing different representations and expressions of brown skin.
Haidarali contends that the idea of brown as a "respectable shade" was carefully constructed through print and visual media in the interwar era. Throughout this period, brownness of skin came to be idealized as the real, representational, and respectable complexion of African American middle class women. Shades of brown became channels that facilitated discussions of race, class, and gender in a way that would develop lasting cultural effects for an ever-modernizing world.
Building on an impressive range of visual and media sources--from newspapers, journals, magazines, and newsletters to commercial advertising--Haidarali locates a complex, and sometimes contradictory, set of cultural values at the core of representations of women, envisioned as "brown-skin." She explores how brownness affected socially-mobile New Negro women in the urban environment during the interwar years, showing how the majority of messages on brownness were directed at an aspirant middle-class. By tracing brown's changing meanings across this period, and showing how a visual language of brown grew into a dynamic racial shorthand used to denote modern African American womanhood, Brown Beauty demonstrates the myriad values and judgments, compromises and contradictions involved in the social evaluation of women. This book is an eye-opening account of the intense dynamics between racial identity and the influence mass media has on what, and who we consider beautiful.
Between the Harlem Renaissance and the end of World War II, a complicated discourse emerged surrounding considerations of appearance of African American women and expressions of race, class, and status. Brown Beauty considers how the media created a beauty ideal for these women, emphasizing different representations and expressions of brown skin.
Haidarali contends that the idea of brown as a "respectable shade" was carefully constructed through print and visual media in the interwar era. Throughout this period, brownness of skin came to be idealized as the real, representational, and respectable complexion of African American middle class women. Shades of brown became channels that facilitated discussions of race, class, and gender in a way that would develop lasting cultural effects for an ever-modernizing world.
Building on an impressive range of visual and media sources--from newspapers, journals, magazines, and newsletters to commercial advertising--Haidarali locates a complex, and sometimes contradictory, set of cultural values at the core of representations of women, envisioned as "brown-skin." She explores how brownness affected socially-mobile New Negro women in the urban environment during the interwar years, showing how the majority of messages on brownness were directed at an aspirant middle-class. By tracing brown's changing meanings across this period, and showing how a visual language of brown grew into a dynamic racial shorthand used to denote modern African American womanhood, Brown Beauty demonstrates the myriad values and judgments, compromises and contradictions involved in the social evaluation of women. This book is an eye-opening account of the intense dynamics between racial identity and the influence mass media has on what, and who we consider beautiful.
October 30, 2019
A thorough examination of early African American understanding and use of complexion to define its advancement. In the time period studied, Haidarali found that brownness came to epitomize the representative New Negro woman, particularly those of the urban, middle class. According to Haidarali, "by the mid-1940s, brown-skin beauty endorsed values that upheld mass consumption, interracial activism and conservative gender norms as strategies directed at integration as an ultimate goal." Excellent source for anyone studying African American uplift and advancement in the twentieth century as well as colorism.
October 22, 2021
Interesting read, certainly well researched.
Displaying 1 - 3 of 3 reviews