01. Good to Great (Jim Collins) 04. Zero to One (Peter Thiel) 05. Shoe Dog (Phil Knight) 06. Principles (Ray Dalio) 12. 초격차 (권오현) 15. Lean In (Sheryll Sandberg) 24. 상도 (최인호) 26. Secret (Launda Byrne) 27. Atomic Habits (James Clear) 31. Limitless (Jim Kwik) 36. 체 게바라 평전 (장 코르미에) 37. Mindset (Carole Dweck) 38. Originals (Adam Grant) 41. 4 Hour Works (Tim Ferris) 43. Outlier (Malcolm Gladwell) 44. 7 Habits of Successful People (Stephen Covey) 45. Nudge (Richard Thaler) 61. The Laws of Human Nature (Robert Greene) 64. The Power of Geography (Tim Marshall) 86. 2030 (Mauro Guillen) 93. Homo Deus (Yuval Harari)
--What I will read--
19. Business Model Generation (Alexander Osterwalder, Yves Pigneur) 20. Onward (Howard Schultz and Joanne Gordon) 23. Insanly Simple (Ken Segall) 25. Small Giants (Bo Burlingham) 33. Miracle Morning (Hal Elrod) 34. Life Leverrage (Rob Moore) 67. God Illusion (Richard Dawkins) 69. 12 Rules for Life (Jordan Peterson) 75. Made to Stick (Chip Heath, Dan Heath) 85. New Map (Daniel Yergin) 87. Bold (Peter H. Diamandis, Steven Kotler)
Kelly Choi is the fierce role model that I’ve always wanted. A woman, Korean, successful in business in a non-native country.
Her book and story were inspiring precisely because we shared both gender and race. Her story made me realize that doing business as a Korean woman has nuance and its own unique set of challenges. That was the good stuff I was missing from all the other better known memoirs by white men.
Besides the personal inspiration that I received from Kelly’s story, my most important takeaway was that ideas for excellent, long-lasting businesses can be born through preparation. Before reading this book, I believed that legendary business ideas came from thin air, perhaps from the the genius and mystical ether of founders’ brains.
Kelly debunks this myth by offering clear guidelines on how to find a great business idea. Her memoir, both unpretentious yet full of razor sharp business insight, is a gift to all those lucky to read it!