A confession: I would never have discovered ‘The Surfboard’ if it hadn’t been pushed into my inbox as part of publisher Unbound’s Reading Club. I flicked through a few pages, was hooked, and now find myself unable to categorise it. That alone is a plus in my estimation; I like books that break boundaries. Amazon, bless their tick-box little minds, have put it in ‘Careers’, ‘Woodworking’, and ‘Crafts and Hobbies’. It’s none of those. Think in terms of a ‘Zen and the Art of Motorcycle Maintenance’ for the digital era. It’s a story of self-learning through the process of building a surfboard, but it is way more than an introspective memoir; the prose is brilliant, touching at times on poetry; e.g. he describes returning to his campsite after a hard day’s carpentry as ‘living along with the grain of the light and the wind.’
I must salute Dan Kieran’s courage. He’s a CEO, and CEOs are not known for sharing their innermost thoughts and vulnerabilities with the world, which must include employees, investors, and customers. Some CEOs I’ve known have shown frankly psychopathic tendencies. One or two have been so alpha-male arrogant that their pelvis seems to precede them into meetings. But Kieran comes across as a rare, refreshingly human example of the Executive species, the kind of guy who’d be good company philosophising over a pint.
Read the book to sample that philosophy. Just don’t try and put it in an Amazon genre box.