"Why do we willingly submit ourselves to social defeat at the hands of those we don't respect?"
Anja laments the banality of Berlin's non-stop clubbing and drugging scene, a scene she at once wants to belong to and at the same time, abhors. Anja’s low self-esteem and overall feelings of inadequacy contribute to her shyness and ultimately, to her social defeat. Independently wealthy, she wears her “Real Job” jacket as an earth scientist to provide insulation from her friends’ all-night partying. Her job also gives meaning to her life. When the corporation she works for decides to merge her position in “Cartilage” back to “Biodegradables,” Anja’s self-worth takes a big hit.
Anja prefers to stay home in the experimental eco-community in which she lives with her artist boyfriend, Louis. That is, until Louis's mother dies. Then, Louis takes some time away from Anja, opting to sleep on his office sofa. He explains he needs time to grieve. Also, without the commute, he’ll have more time to devote to the mysterious project that’s consuming him.
In the world of Anja and Louis, corporations hire artists with their forward-thinking minds to keep their fingers on the pulse of rapidly changing culture, to find “the next niche for market expansion.” Gone is the concept of the struggling artist who sells his or her finished objects directly to the public. Artists are essential cogs of the corporation—part of the man. And Louis is no different.
Even though Anja and Louis are having problems, Louis confides in Anja. He tells her that he’s working on a secret designer drug that makes people more generous. He even lets Anja name the drug. Based on the shape of the pill, she calls it “oval.” She’s very upset when she finds out Louis’s work on the drug is not so secret and he wasn’t really confiding in her. In fact, his co-workers have actually tried the drug. Anja finds out Louis has been keeping other secrets from her. A drug that makes people more generous would seem to solve a number of societal problems, breaking down class barriers and promoting wealth redistribution. But sometimes, things don’t go as planned.
Meanwhile, Anja has been working on a project herself. In all the computer models, she and her co-worker Michel are sure their lab work on creating a housing roof out of a petri dish is feasible. The success of their experiment will show that roofs can be shipped long distances efficiently. However, before she and Michel get a chance to create the roofs in real life as opposed to in theory, their company RANDI does away with their jobs.
To understand what’s going on, it’s important to keep track of the different corporate entities at work. Wilk gives us a glimpse into what can happen when corporations are left in charge of sustainability. We see conservation taken to the extreme in a world of neoliberalism. The consequences are shocking and thought provoking. At the individual level, Anja undergoes a remarkable transformation, equally thought provoking.
The writing is good often bordering on the philosophical. Anja is infinitely likeable, while Louis, the only American, is equally unlikeable. At times, you may feel like you’re reading about life in any big US city in the not-so-distant future.