Technology Ventures: From Idea to Enterprise: 2025 Release

Mcgraw-Hill Series in Mechanical Engineering

by Thomas H. Byers

For business engineering science and professional students who demand a comprehensive guide to high-growth entrepreneurship Technology Ventures is the leading resource for analyzing opportunities and building new enterprises. Drawing on the latest academic research and practitioner insights Technology Ventures integrates clear theoretical frameworks with action-oriented examples and exercises. Its broad perspective on "technology" including clean tech information technology and the life sciences - ensures wide-ranging appeal to anyone with an interest in high-potential ventures. Entrepreneurship is playing a vital role in finding solutions to the huge challenges facing civilization including health communications security infrastructure education energy and the environment. Coverage on customer engagement the customer development process and the latest insights on business model design have been expanded. Special attention has been paid to university technology commercialization open source innovation and opportunities in mobile digital health 3D printing and energy tech. The organization of key topics such as: intellectual property the new venture organizations and marketing and sales has been enhanced. Also available with this edition are additional web-based resources including syllabi and presentations additional cases and business plans and hundreds of videos of entrepreneurs and leaders.

Genres: Business, Entrepreneurship, Textbooks

592 pages, Kindle Edition

First published January 14, 2010

Reviews

[Julian Dunn]

Had to read this for class. Not totally worthless -- there are some practical chapters on intellectual property law and venture funding. But the rest of it is the driest possible way to describe something that should be fun, which is starting a new venture. It'd be like learning to windsurf by reading Windsurfing, one in the McGraw-Hill Series in Civil Engineering which would contain flowcharts about surfing, diagrams showing the physical forces involved in windsurfing, and the most boring prose describing how surfing works. New product development and innovation happens to be my area of expertise so it's disappointing that such an incredibly dull textbook exists.

I can think of about ten other books that are better at articulating the process of starting a new venture, in a much less scientific but much more exciting way. And finally -- when starting a new venture, there really is no substitute for simply Getting Out Of The Building and doing it. All the textbooks in the world won't solve the fact that you have to "learn by shipping", to paraphrase Stephen Sinofsky.

[Nidjo12178]

Super knjiga, fokusirana na tehnološke start-upove, objašnjava na koji način se visokotehnološki proizvod plasira na tržište. Izvrstan priručnik za uvod u poduzetništvo sa svim osnovnim definicijama. Moguće je dobiti uvod u izradu poslovnog plana i načina na koji tvrtke zarađuju.

[Eugene]

must read book from Stanford. Not too long, not too short. Great set of videos for every chapter

[Noora]

A nice guide for anyone who wants to get familiar with tech ventures, with a focus on marketing.

[David Mayes]

Excellent book but I could debate some of the organization of the textbook. Also, way too expensive to become a best seller.

[Pedram]

Good book to right an acceptable business plan. We used the structure which the book introduced for the BP. This book and "The new business road test" would be a good match for an entrepreneur.