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Agencynomics
Agency and Economics. It’s that simple. Most Creative, Design, Technical, Digital, Marketing and Advertising type Agency owners face constant daily challenges when trying to scale their Agency business.
Spencer Gallagher and Peter Hoole guide you through the growth journey with their intimate experience having over the last 10 years helped in excess of 1,000 agencies scale. Having been involved at every possible stage of the Agency growth journey they are confident that this book has all the information you need to help build a best in class Agency.
With 50% of agency owners having never worked in an agency before starting their own, this book is full of insights and tips for anyone with or without agency experience, on the journey from agency start-up through to a team size of 50.
Agencynomics also has over 100 practical tips and KPIs to help you improve your agency growth strategy.
Spencer Gallagher and Peter Hoole guide you through the growth journey with their intimate experience having over the last 10 years helped in excess of 1,000 agencies scale. Having been involved at every possible stage of the Agency growth journey they are confident that this book has all the information you need to help build a best in class Agency.
With 50% of agency owners having never worked in an agency before starting their own, this book is full of insights and tips for anyone with or without agency experience, on the journey from agency start-up through to a team size of 50.
Agencynomics also has over 100 practical tips and KPIs to help you improve your agency growth strategy.
- GenresBusiness
234 pages, Kindle Edition
Published September 13, 2018
35 people are currently reading
74 people want to read
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Displaying 1 - 11 of 11 reviews
December 17, 2018
Good book. Applicable to any agency IMO. Decent depth in how to drum up and grow business. The value, for me, lies in the loads of tips at the back of the book.From a typographic perspective, could've done with a bit of better formatting at times (page numbers, typos, bullet lists, tables, ..)
December 16, 2018
Some great points and lots of measures more importantly to say what is a good state for an agency and what is a bad state. Recommend having a paper copy, as will be coming back to it as a reference over and over.
December 31, 2018
Excellent overview on what it takes to run a successful agency. Packed with useful reminders and inspiring tips to either get you back on track, or take you to the next level.
October 2, 2019
Good book but the amount of typos annoyed me. It's not difficult to proof read your work!
September 11, 2019
Great insights into running a digital agency successfully. I'm sure many of the points could be used in running most types of business. As I have worked in several agencies as a developer, it's very interesting to hear about how an owner should be running the business. Overall quite interesting and different from most business books I've consumed so far in that it revolves around software agencies, plenty of details about day to day running. Thanks to Spencer Spencer Gallagher for sharing his experience in starting from the beginning to becoming a successful entrepreneur in an industry close to my heart (software).
March 30, 2020
A great read for agency owners
A useful and actionable read with some very practical advice on building your agency. I particularly liked some of the benchmarks given (for example, billable staff should manage 3x their salary in client revenue, aim for £100K revenue per person per year, etc). The authors also provided plenty of tips for a wide range of agency sizes, ranging from starter agencies all the way up to mid seven figures. A recommended read for any fellow agency owners.
A useful and actionable read with some very practical advice on building your agency. I particularly liked some of the benchmarks given (for example, billable staff should manage 3x their salary in client revenue, aim for £100K revenue per person per year, etc). The authors also provided plenty of tips for a wide range of agency sizes, ranging from starter agencies all the way up to mid seven figures. A recommended read for any fellow agency owners.
February 19, 2023
I was sceptical of this book. I’ve seen it referenced by peers for a few years and thought it was probably just a couple of agency founders showing off about how much money they made. I was pleasantly surprised. This book contains realistic actions to grow a business and offers food for thought to any agency owner trying to grow. There were times when I felt totally inadequate as an agency owner but the suggestions within the book allow me to see where I can make changes.
November 4, 2019
Some great points in here but come on guys, this is a book, not a blog post. Hire a copy editor. Wading through the mistakes with basic spelling and sentence structure was excruciating at points.
November 13, 2022
I found this so so useful. This was a borrowed copy but will be purchasing my own so that I can make copious notes!
March 6, 2024
Good Practical Tips and Advice
The book starts off a little slow but as it progressed it really does feel into the numbers, roles and requirements needed to build a great agency.
The book starts off a little slow but as it progressed it really does feel into the numbers, roles and requirements needed to build a great agency.
August 22, 2025
very useful for my small agency
Displaying 1 - 11 of 11 reviews