I was not really impressed with 'Unicorns 101'. I would have given it a lower rating, but my niece enjoyed the bright colours, story, and unicorn theme. Right from the first page I was disappointed. Cale Atkinson meant to write a light-hearted book about unicorns and the 'science' surrounding them. On the first page of the book he introduced the reader to four leading unicorn researchers, Professor Glitter Pants, Professor Sprinkle Steed, Professor Star Hoof, and Professor Sugar Beard, plus their trusty lab assistant 'Pete'. All four researchers and their lab assistant happen to be male (all are wearing ties and two have facial hair). I'm not a person to really push for gender equality, but really? Not one of those researchers could have been female? We live in a time where we are really trying to promote science to young women, how hard would it have been to include ONE female unicorn researcher? Do I know this wasn't intentional? Yes. Do I know that young children still enjoy the book? Yes. But I also know that quietly, if unintentionally, the book suggests that only men can be leading researchers, and that isn't something I want to promote nor do I believe. I will admit I'm a researcher and when I showed the first page of this book to five female colleagues and asked what their first thoughts were of the book, every one of them commented that all the unicorns were male. Disappointing.