Great piece of 21st-century publishing. Stuffed full of colourful photos, infographics and charts, it appears at first a simplified, dumbed-down picture book aimed at selling a few Hoy bikes.
It's good enough to work as just a picture book... but there's plenty of substance too - tips and shortcuts for riding, bike care, training, selecting kit and some really good strength and recovery workouts and drills (with online video links).
There's a tantalising introduction to mental techniques and some observations and career highlights. All presented with authority, experience and a likeable, down-to-earth concise style that's familiar from Sir Chris's TV appearances.
Plenty of nuggets and tips come back to you in your everyday riding, whether it's how to position yourself on the bike, approach turns, choose a gear or deal with physical and mental tiredness. Great stuff.