Services Marketing

by Christopher Lovelock, Jochen Wirtz

Significantly revised, restructured, and updated to reflect the challenges facing service managers in the 21st century, this book combines conceptual rigor with real world examples and practical applications. Exploring both concepts and techniques of marketing for an exceptionally broad range of service categories and industries, the Sixth Edition reinforces practical management applications through numerous boxed examples, eight up-to-date readings from leading thinkers in the field, and 15 recent cases. For professionals with a career in marketing, service-oriented industries, corporate communication, advertising, and/or public relations.

Genres: Business

648 pages, Hardcover

First published November 1, 2003

Reviews

[Bharath Jambulingam · Rating 5 out of 5]

The Intangibles.

[Traci O'Neal · Rating 5 out of 5]

Great guide to setup business process management

[Bhimrao AG · Rating 4 out of 5]

Good read

[Tammy Lee · Rating 4 out of 5]

未来中国是服务型的，我要深钻这个领域，现在金融这些还是起步阶段，如何让人开心？情绪设计，情感设计和引导，哪有那么多前瞻思维，只是比别人更多体验到罢了

[Adnan Raza · Rating 3 out of 5]

good book

[Muhammad Nauman · Rating 5 out of 5]

servce marketing by lovelock