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INNERCISE: The New Science to Unlock Your Brain’s Hidden Power
In the 1950s and í60s, Jack LaLanne revolutionized the physical fitness and health industry by promoting and teaching exercise and nutrition.
Today, we complete the fitness revolution with Innerciseóa comprehensive guide to science-based mental and emotional techniques to strengthen your mindset and unleash the hidden power of your brain.
Lack of knowledge or skill is not what really holds you back. Itís your mindset, emotional blocks, and deeply ingrained habits that you must release to clear the path to your greatest victories and successes. With Innercise, youíll learn to change your habitual patterns, and eliminate disempowering emotions
Fear of failure or successFear of being ashamed, embarrassed or judgedLow self-worth and self-esteemNegativity and pessimismLack of confidence and certaintyFear of disappointing yourself or othersYour limiting beliefs, stories, traumas and excuses are nothing more than reinforced subconscious patterns that cause you to think, feel, and consistently behave in ways that produce the same results again and again.
Now, cutting-edge technology and the science of neuroplasticity have finally unlocked the door to breaking free from these patterns. My hope in writing this book is that it will empower you to recognize and release whatever is holding you back from your fullest potential and the grandest vision for your life.
In this book you will discover how and release any mental or emotional obstacle that is holding you back from achieving your biggest goals and dreamsIncrease your self-confidence and self-worthTrain your brain to focus on exactly how you will achieve your goals versus why you canítEliminate any inner block, such as fear of failing, embarrassment, shame, or judgmentEnjoy life with greater significance, purpose, and meaningTurn any fear into fuel for successRemove self-doubt and gain more certaintyAcquire more self-discipline and develop empowering habitsStrengthen your mindset and become unstoppable.Who is this book for?This book is for the individual who knows they are capable of achieving more wealth, greater health and business or career success yet for some reason, they haven't yet cracked the code to unlocking their fullest abilities and skills.
If youíve read books, attended seminars and gained lots of great information and still haven't reached your lifeís biggest goals and dreams, this book will help you shatter the mental and emotional constraints that have held you back from living the life you imagine.
If you have a job you want to leave, or a business you want to start or grow, this book will help you break free and do what will give you the greatest purpose and meaning in your life.
If you want to get healthier, happier, more focused and aligned with your greatest strengths and passions, this book will ignite the genius within you.
Today, we complete the fitness revolution with Innerciseóa comprehensive guide to science-based mental and emotional techniques to strengthen your mindset and unleash the hidden power of your brain.
Lack of knowledge or skill is not what really holds you back. Itís your mindset, emotional blocks, and deeply ingrained habits that you must release to clear the path to your greatest victories and successes. With Innercise, youíll learn to change your habitual patterns, and eliminate disempowering emotions
Fear of failure or successFear of being ashamed, embarrassed or judgedLow self-worth and self-esteemNegativity and pessimismLack of confidence and certaintyFear of disappointing yourself or othersYour limiting beliefs, stories, traumas and excuses are nothing more than reinforced subconscious patterns that cause you to think, feel, and consistently behave in ways that produce the same results again and again.
Now, cutting-edge technology and the science of neuroplasticity have finally unlocked the door to breaking free from these patterns. My hope in writing this book is that it will empower you to recognize and release whatever is holding you back from your fullest potential and the grandest vision for your life.
In this book you will discover how and release any mental or emotional obstacle that is holding you back from achieving your biggest goals and dreamsIncrease your self-confidence and self-worthTrain your brain to focus on exactly how you will achieve your goals versus why you canítEliminate any inner block, such as fear of failing, embarrassment, shame, or judgmentEnjoy life with greater significance, purpose, and meaningTurn any fear into fuel for successRemove self-doubt and gain more certaintyAcquire more self-discipline and develop empowering habitsStrengthen your mindset and become unstoppable.Who is this book for?This book is for the individual who knows they are capable of achieving more wealth, greater health and business or career success yet for some reason, they haven't yet cracked the code to unlocking their fullest abilities and skills.
If youíve read books, attended seminars and gained lots of great information and still haven't reached your lifeís biggest goals and dreams, this book will help you shatter the mental and emotional constraints that have held you back from living the life you imagine.
If you have a job you want to leave, or a business you want to start or grow, this book will help you break free and do what will give you the greatest purpose and meaning in your life.
If you want to get healthier, happier, more focused and aligned with your greatest strengths and passions, this book will ignite the genius within you.
284 pages, Kindle Edition
First published August 28, 2018
813 people are currently reading
1566 people want to read
About the author
John Assaraf
52 books117 followersFor over 25 years, John Assaraf has been seeking and finding the secrets to success—both in business and in life.
John Assaraf is a two time New York Times bestselling author, lecturer, business growth expert and entrepreneur.
His expertise for achieving the psychology and strategies for success in life and business has him as a frequent guest on Larry King Live, Anderson Cooper 360, The Donny Deutsch Show, Ellen DeGeneres and numerous radio and print media worldwide.
John appeared as one of the featured experts in the movie “The Secret” which he helped launch into a worldwide phenomenon and in the PBS special “Quest for Success” with the Dali Lama and Richard Branson.
In the past 25 years, he has grown four multimillion dollar companies and
his current company OneCoach has helped over 5000 small business owners’ increase revenues profits and value.
His first book, Having it All, made it to The New York Times and The Wall Street Journal bestseller lists. In 2008 his Second Book "The Answer" Grow any business, achieve financial freedom and live an extraordinary life, also became a runaway hit making it to New York Times and Wall Street Journal bestseller lists with 60 days of it's release, see www.readtheanswer.com
His business passion is OneCoach, a company dedicated to helping small business owners and entrepreneurs grow their businesses so they can live extraordinary lives.
John resides in Southern California and his passions are spirituality, his family, traveling, cooking, exercise, and making a significant and positive impact in the lives of others.
John Assaraf is a two time New York Times bestselling author, lecturer, business growth expert and entrepreneur.
His expertise for achieving the psychology and strategies for success in life and business has him as a frequent guest on Larry King Live, Anderson Cooper 360, The Donny Deutsch Show, Ellen DeGeneres and numerous radio and print media worldwide.
John appeared as one of the featured experts in the movie “The Secret” which he helped launch into a worldwide phenomenon and in the PBS special “Quest for Success” with the Dali Lama and Richard Branson.
In the past 25 years, he has grown four multimillion dollar companies and
his current company OneCoach has helped over 5000 small business owners’ increase revenues profits and value.
His first book, Having it All, made it to The New York Times and The Wall Street Journal bestseller lists. In 2008 his Second Book "The Answer" Grow any business, achieve financial freedom and live an extraordinary life, also became a runaway hit making it to New York Times and Wall Street Journal bestseller lists with 60 days of it's release, see www.readtheanswer.com
His business passion is OneCoach, a company dedicated to helping small business owners and entrepreneurs grow their businesses so they can live extraordinary lives.
John resides in Southern California and his passions are spirituality, his family, traveling, cooking, exercise, and making a significant and positive impact in the lives of others.
Ratings & Reviews
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Displaying 1 - 30 of 50 reviews
June 19, 2019
To much advertising
January 9, 2020
Lots of information on how our brain works and techniques that will help to improve your brain-work and quality of life in overall. -1 star because of frequent advertising in the book.
October 14, 2020
Felt like a really long advertisement for their programming.
January 1, 2021
Though the book felt as an information brochure or a commercial to the “NeuroGym”, I found the overall information John was trying to convey, quite useful. The simplicity of language when explaining some basic fundamentals of neuroscience and brain was also a bonus.
January 13, 2024
Wasn’t thrilled with the print design but absolutely loved the content. Read in a morning. Will revisit frequently as the lessons are needed!
April 7, 2022
I bought this book forever ago and forgot i had it, so i picked it up recently to read it. The book got interesting for me around Chapter 10 when it lays out things like “your brain on goals” and “your brain on plans” and i really liked reading about the emerging theories coming out of brain studies. If i’d read this book when i originally bought it, i would have gotten more from it and rated it higher.
If you have read other books or have a basic knowledge already on neuroplasticity, the majority of the book likely won’t impress you but if you are starting to dive into topics like this, I would recommend picking this one up. The book tends to give you the ‘what’ versus the ‘how’ but i think each person who reads it will have different takeaways and aha moments depending on their prior knowledge.
Also: this book obviously part of a marketing funnel, so you’ll see testimonials of John Assaraf’s NeuroGym customers throughout, and invitations to opt in for further resources at the end of each chapter. If that’s not your thing, you’ll be able to skip pages here and there and that makes for a slightly quicker read.
If you have read other books or have a basic knowledge already on neuroplasticity, the majority of the book likely won’t impress you but if you are starting to dive into topics like this, I would recommend picking this one up. The book tends to give you the ‘what’ versus the ‘how’ but i think each person who reads it will have different takeaways and aha moments depending on their prior knowledge.
Also: this book obviously part of a marketing funnel, so you’ll see testimonials of John Assaraf’s NeuroGym customers throughout, and invitations to opt in for further resources at the end of each chapter. If that’s not your thing, you’ll be able to skip pages here and there and that makes for a slightly quicker read.
June 19, 2019
Outstanding
Using the innercises is like Neo hacking into his judo training. I'm using these methods to make changes every day.
Using the innercises is like Neo hacking into his judo training. I'm using these methods to make changes every day.
June 30, 2020
I can appreciate this and took away a few notes on how i can better myself, but not my thing. Give me a novel any day of the week
May 13, 2025
When I first picked up INNERCISE, I have to admit—I was skeptical. Books that talk about “unlocking your brain’s hidden power” just sound a little bit out there to me. But despite that, I gave it a shot—and I’m really glad I did.
Assaraf dives into how we can train both our conscious and subconscious minds to help shape the life we want. The book is filled with practical tools, mindset shifts, and what he calls “innercises”—mental exercises that help rewire your beliefs and behaviours. And they really resonated with me.
What stood out most was his personal story about commitment—how his mentor challenged him to decide how committed he really was to changing his life. That question hit home for me, right at a time in my life when I’m also looking to reshape things and commit to new paths forward. I love when a book finds you at exactly the right moment, and INNERCISE did just that—much like Atomic Habits, Four Thousand Weeks, and The 4-Hour Workweek did in the past.
There’s a particularly vivid metaphor early on where Assaraf compares your subconscious to a gorilla—a fun and memorable way to think about taming your deeper habits and instincts. The “Take 6” breathing exercise became a favourite, and I found myself actually doing the breathing while reading, which was a lovely little moment of mindfulness.
One exercise that really stuck with me was writing out “a day in my life three years from now.” Visualizing that future and reading it daily has become a grounding practice for me. It’s simple, yet powerful.
If you’re at a crossroads, or just need a motivational push, I’d definitely recommend this book. It’s not just inspirational—it’s practical and full of actionable ideas. Sure, there’s a bit of marketing sprinkled throughout, but it never felt pushy.
Final rating? A solid 4.5 out of 5. It may not be an all-time favourite, but it absolutely earned its place on my shelf—and in my personal growth journey.
Assaraf dives into how we can train both our conscious and subconscious minds to help shape the life we want. The book is filled with practical tools, mindset shifts, and what he calls “innercises”—mental exercises that help rewire your beliefs and behaviours. And they really resonated with me.
What stood out most was his personal story about commitment—how his mentor challenged him to decide how committed he really was to changing his life. That question hit home for me, right at a time in my life when I’m also looking to reshape things and commit to new paths forward. I love when a book finds you at exactly the right moment, and INNERCISE did just that—much like Atomic Habits, Four Thousand Weeks, and The 4-Hour Workweek did in the past.
There’s a particularly vivid metaphor early on where Assaraf compares your subconscious to a gorilla—a fun and memorable way to think about taming your deeper habits and instincts. The “Take 6” breathing exercise became a favourite, and I found myself actually doing the breathing while reading, which was a lovely little moment of mindfulness.
One exercise that really stuck with me was writing out “a day in my life three years from now.” Visualizing that future and reading it daily has become a grounding practice for me. It’s simple, yet powerful.
If you’re at a crossroads, or just need a motivational push, I’d definitely recommend this book. It’s not just inspirational—it’s practical and full of actionable ideas. Sure, there’s a bit of marketing sprinkled throughout, but it never felt pushy.
Final rating? A solid 4.5 out of 5. It may not be an all-time favourite, but it absolutely earned its place on my shelf—and in my personal growth journey.
December 13, 2018
Watch on YouTube: https://youtu.be/1C107hLl3Q4
Buy From Amazon: https://amzn.to/2rt2NWD
If you have ever wondered why you break your New Year’s Resolutions very early, drop your diet, or stop exercising regularly, Innercise: The New Science to Unlock Your Brain's Hidden Power by John Assaraf may help you to answer those questions.
In this book, Assaraf explains the inner workings of the mind and why our brains override our plans. He also gives us answers to how we can overcome this problem.
You aren’t broken, just human, which sometimes is the same thing.
The author uses a hybrid of NLP, LOA, Self-Hypnosis, Mindfulness, and other disciplines to help his readers learn ways to change the patterns of self-sabotage.
Innercise is well written and takes the time to explain the science and psychology behind his methods. We like this book because it is compatible with the Christian faith.
You will want to read this book before you make your New Year’s Resolutions. Order your copy today and feel better, soon.
We were sent a complimentary copy of this book. We are under no obligation to write any review, positive or negative.
We are disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255.
Notice: This post contains affiliate links. If you click a link and make a purchase, we may financially benefit from your transaction, at no additional cost to you. Thank you for your support.
Manian Debil Productions is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.
Buy From Amazon: https://amzn.to/2rt2NWD
Watch on YouTube: https://youtu.be/1C107hLl3Q4
Buy From Amazon: https://amzn.to/2rt2NWD
If you have ever wondered why you break your New Year’s Resolutions very early, drop your diet, or stop exercising regularly, Innercise: The New Science to Unlock Your Brain's Hidden Power by John Assaraf may help you to answer those questions.
In this book, Assaraf explains the inner workings of the mind and why our brains override our plans. He also gives us answers to how we can overcome this problem.
You aren’t broken, just human, which sometimes is the same thing.
The author uses a hybrid of NLP, LOA, Self-Hypnosis, Mindfulness, and other disciplines to help his readers learn ways to change the patterns of self-sabotage.
Innercise is well written and takes the time to explain the science and psychology behind his methods. We like this book because it is compatible with the Christian faith.
You will want to read this book before you make your New Year’s Resolutions. Order your copy today and feel better, soon.
We were sent a complimentary copy of this book. We are under no obligation to write any review, positive or negative.
We are disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255.
Notice: This post contains affiliate links. If you click a link and make a purchase, we may financially benefit from your transaction, at no additional cost to you. Thank you for your support.
Manian Debil Productions is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.
Buy From Amazon: https://amzn.to/2rt2NWD
Watch on YouTube: https://youtu.be/1C107hLl3Q4
January 15, 2024
As I enter the final years of my life I am on a personal Spiritual journey of out and in. John Assaraf is an amazing guide to the in of your brain. He calls the experience Innercise the exercise manual for your brain. From simple to do breathing techniques that are the platform of this work to how it ties into manifesting, meditation and spirituality. If you are on any kind of journey of the mind you need this book as a companion to whatever guide book you are using. I have used this book while completing the Ultimate Success Master Class led by the incomparable Natalie Ledwell and it has helped me get unstuck several times. I don’t say this often but I will today this book will be a reference for me for the rest of my life.
January 8, 2020
John Assaraf is a man who is committed to helping others. The book has interesting tidbits about how we can reprogram our minds to achieve what we want in life. I have no doubt any reader of this book will benefit if they follow his techniques. The thing I didn't like about the book was that it seemed to be directing the reader to go further with some of John's other more expensive trainings. All in all, though, I rate it as a worthy read, easy to follow, lots of exercises you can try that are guided on his website. These kind of trainings take time and if you commit to making the time, you will get something from it.
October 20, 2022
A useful and informative read, but super "self-helpy" and full of program promotion
Innercise contains a lot of useful ideas and information about changing the way we think, process, and approach the world.
I will say, however, that the book spends too much time promoting the Innercise online coaching program. Many times I got the impression that I was reading an extended brochure for that course.
Nevertheless, I came away with some useful techniques for snapping myself out of unwanted thought and emotion patterns, and a better understanding of the dynamics of a brain attempting to change itself.
Innercise contains a lot of useful ideas and information about changing the way we think, process, and approach the world.
I will say, however, that the book spends too much time promoting the Innercise online coaching program. Many times I got the impression that I was reading an extended brochure for that course.
Nevertheless, I came away with some useful techniques for snapping myself out of unwanted thought and emotion patterns, and a better understanding of the dynamics of a brain attempting to change itself.
April 1, 2023
I was pretty disappointed by this book. I picked it up after hearing the author interviewed. There isn't very much that he espouses that hasn't been said before and better by other people, for example by Tony Robbins.
There is a lot of selling of his programs in his book. I can understand that there would be some but it was too much, too often. He also uses this "calm the circuits" activity which is really a very simple breathing technique, nothing new here, yet he uses a lot of space in the book to repeat each step of it. Totally unnecessary.
I would give this book a miss and go to the master, TR, if you are interested in this sort of material.
There is a lot of selling of his programs in his book. I can understand that there would be some but it was too much, too often. He also uses this "calm the circuits" activity which is really a very simple breathing technique, nothing new here, yet he uses a lot of space in the book to repeat each step of it. Totally unnecessary.
I would give this book a miss and go to the master, TR, if you are interested in this sort of material.
April 11, 2019
An amazing book that will support you
If your looking to make a major change in your life by losing weight, quitting bad habits and overcoming fears--then look no further!
I read this book with the intention of just trying to improve myself with losing weight.
What I love about this book is it breaks down how to do the exercises in a simplistic way without having to stress how to do the exercises.
It is truly a great investment. They also offer additional supports through their website.
Enjoy and be prepared to have a change for the better.♥️
If your looking to make a major change in your life by losing weight, quitting bad habits and overcoming fears--then look no further!
I read this book with the intention of just trying to improve myself with losing weight.
What I love about this book is it breaks down how to do the exercises in a simplistic way without having to stress how to do the exercises.
It is truly a great investment. They also offer additional supports through their website.
Enjoy and be prepared to have a change for the better.♥️
January 18, 2019
Great thoughts and ideas
I liked this book very much, even though I felt the "upsell" about the NeuroGym courses. All in all I found great methaphors like the 800 pound gorilla, Einstein and Frankenstein, the straw to breathe out (Take 6).
The book has powerful references, John did his research pretty well.
I liked the stucture and the examples of real people as well. A good read, worth 4 stars for me!
I liked this book very much, even though I felt the "upsell" about the NeuroGym courses. All in all I found great methaphors like the 800 pound gorilla, Einstein and Frankenstein, the straw to breathe out (Take 6).
The book has powerful references, John did his research pretty well.
I liked the stucture and the examples of real people as well. A good read, worth 4 stars for me!
June 9, 2019
Great concepts. this book had a great foundation. like many of the other books on personal improvement, they require study. that said I was able to take away one key nugget from the book which will be life changing helpful. there are so many great insights on those book however they require practice or continual effort of studying.
December 11, 2020
I’ve attended Tony Robbins UPW, and some of the stuff Tony also teaches at his event is also in the book but in John’s methods/ways.
I saw John’s interview with Tom Bileyu and knew it from the first minutes that his book will be a great read for me. This man sounded so humble and honest from the very time I saw his interview.
Hands down a great practical book, with good digestible science.
I love how all the Innercises are so practically useful.
More power to John Assaraf. 🙏🙏
I saw John’s interview with Tom Bileyu and knew it from the first minutes that his book will be a great read for me. This man sounded so humble and honest from the very time I saw his interview.
Hands down a great practical book, with good digestible science.
I love how all the Innercises are so practically useful.
More power to John Assaraf. 🙏🙏
January 31, 2021
Just ignore all the attempts to promote his program in this book.
This book is gold!
Based on neuroscience and an understanding of how the brain works, John not just explains but provides practical action steps (what he calls Innercise) to implement life-changing strategies.
The book also contains links to his website where you can find audio/video guides to help you with the innercises.
This book is gold!
Based on neuroscience and an understanding of how the brain works, John not just explains but provides practical action steps (what he calls Innercise) to implement life-changing strategies.
The book also contains links to his website where you can find audio/video guides to help you with the innercises.
July 12, 2021
Good book with some great tips and strategies about improving your life through unlocking your brain's hidden power. I do wish there were some other detailed information and steps. Overall, the information in the books wasn't all that new but did shed light on strategies to improve ones life and goals.
July 20, 2022
I'm recommending this book! I thought long about taking it out from the shelf, thinking that it would be difficult, scientific language, but it wasn't! It was really easy to read, yet packed with some really interesting facts about how the brain works - exactly what I hoped for. Many specific brain exercises included. About the advertisements - it wasn't that bad, just ignore them ;)
December 28, 2023
Better books available about the brain than this one
Reads more like a script for a television ad than a serious brain discussion. Lots of promotion, thin on substance. It might have some value to someone new to brain science but it shouldn't be where your inquiry into the topic ends.
Reads more like a script for a television ad than a serious brain discussion. Lots of promotion, thin on substance. It might have some value to someone new to brain science but it shouldn't be where your inquiry into the topic ends.
November 14, 2021
Just lovely! Streight explanations, not beating around the bush. Stories of others are highlited which makes easy to navigate through the book if we are let's say not interested to read stories of others. Nice book! Getting new from the author... ;-)
February 25, 2023
Grandiosas ensenanzas
Libro bastante práctico que me permite tomar tácticas y estrategias para lograr más. Me gustó mucho por la base científica de cada una de las estrategias que brinda.
Libro bastante práctico que me permite tomar tácticas y estrategias para lograr más. Me gustó mucho por la base científica de cada una de las estrategias que brinda.
April 22, 2023
This book is beyond amazing
I like how it puts emphasis on the importance of smAll incremental steps. As someone who has read atomic habits this book adds another layer of becoming very much aware of self on a different level. I am not Gina read it once that's for sure
I like how it puts emphasis on the importance of smAll incremental steps. As someone who has read atomic habits this book adds another layer of becoming very much aware of self on a different level. I am not Gina read it once that's for sure
December 13, 2023
I read reviews before reading Inndercise. I was warned. This book does come off like an infomercial for the author's programs. However, in between all of that, I found some helpful information. I liked the deep breaths and suggested visualizations.
3.5 Stars.
3.5 Stars.
September 26, 2024
This book is probably one of the few books out there that provide practical and step wise instructions. It is very much a self help manual and requires multiple readings of it. I am going to reread it and take it slowly to create the right routines since it is so packed with Innercises.
September 15, 2025
Caja de herramientas mental
Libro fantástico. La mejor descripción, caja de herramientas mental, si usas la herramienta con planificación,dedicación, paciencia,y perseverancia. Los resultados siempre serán positivos. Muchas gracias!!
Libro fantástico. La mejor descripción, caja de herramientas mental, si usas la herramienta con planificación,dedicación, paciencia,y perseverancia. Los resultados siempre serán positivos. Muchas gracias!!
January 29, 2019
A must read and practice for everyone at any age and any stage in life. The exercises point out this that are holding you back from what you want that you didn't see. Will be reading again!
June 12, 2019
The audiobook is read by someone else. I like John’s voice.
I preferred his other books over this one. I think the hard copy would be better.
I preferred his other books over this one. I think the hard copy would be better.
Displaying 1 - 30 of 50 reviews