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Project Unthinkable: A Doctor's Gamble to Save Millions of Lives
This is the memoir of one of the world’s most effective health crusaders and his lifelong campaign to save lives around the globe. Author Derek Yach started out in a traditional way, at the World Health Organization, where he demonized Big Tobacco for causing the death of millions worldwide. Then, after engineering an international treaty to curb smoking around the world, he crossed the line. In an unorthodox move, he joined Pepsi to help its CEO transform the chips and soda behemoth into a more healthy company. The author’s rationale was To save tens of millions of lives, you may have to go inside the enemy corporation to help it change. So when Philip Morris International (PMI) announced it was ready to switch from combustible cigarettes to smokeless ones, a move that could save untold lives, Yach made the most audacious gamble of his long career in global public health. Project Unthinkable is a biography embedded in several big - Can a company that causes harm to human health change from the inside? - Can you cross the line and work with the opposition? - Will combustible cigarettes become history?
216 pages, Hardcover
Published November 10, 2018
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4 people want to read
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Displaying 1 - 2 of 2 reviews
February 13, 2019
Buy NOW from Amazon: https://amzn.to/2GrO6Mh
Watch on YouTUbe: https://youtu.be/TJ78SYOPxcQ
I would have to say that Project Unthinkable: A Doctor's Gamble to Save Millions of Lives by Derek Yach is probably the most hope filled book I have ever read.
If everything works out the way the author Derek Yach seems to think it will, we will soon all be living in a smoke-free world.
I have to admit, if I were browsing a book store or searching through Amazon, I probably would pass this book by.
If I had passed up on reading this book, I would have missed reading a wealth of information that I would not have received anywhere else.
I really don’t know how the WHO works, but I know the FDA is made up of a bunch of goons that couldn’t regulate a dog fight. I say this because they won’t allow natural foods and supplements to be sold unless they are willing to bow down and say that the only treatment for cancer is chemotherapy and radiation. These same cancers are caused because the FDA does not do its job to protect our food supply. Case in point, GMO isn’t as benign as it sounds. We are sent countless books to review that are written by top doctors in their fields. These books tell us that GMO means that the chemical known as Roundup, an herbicide, is grown into our foods. And the FDA doesn’t think that it is important for us to know which of our foods are GMO?
The FDA didn’t even look at mesh implants before they were approved for implanting in humans.
Now, Project Unthinkable tells us there is hope for us all. The hope doesn’t come from government regulations of tobacco, but from one of the largest tobacco companies in the world.
This book is very well written and, believe it or not, it is very entertaining. You will learn a lot about what you didn’t know you didn’t know. This is the kind of book that you will be surprised you found to be so interesting you just can’t put it down.
We were sent a complimentary copy of this book. We are under no obligation to write any review, positive or negative.
We are disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255.
Notice: This post contains affiliate links. If you click a link and make a purchase, we may financially benefit from your transaction, at no additional cost to you. Thank you for your support.
Manian Debil Productions is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.
Watch on YouTUbe: https://youtu.be/TJ78SYOPxcQ
Buy NOW from Amazon: https://amzn.to/2GrO6Mh
Watch on YouTUbe: https://youtu.be/TJ78SYOPxcQ
I would have to say that Project Unthinkable: A Doctor's Gamble to Save Millions of Lives by Derek Yach is probably the most hope filled book I have ever read.
If everything works out the way the author Derek Yach seems to think it will, we will soon all be living in a smoke-free world.
I have to admit, if I were browsing a book store or searching through Amazon, I probably would pass this book by.
If I had passed up on reading this book, I would have missed reading a wealth of information that I would not have received anywhere else.
I really don’t know how the WHO works, but I know the FDA is made up of a bunch of goons that couldn’t regulate a dog fight. I say this because they won’t allow natural foods and supplements to be sold unless they are willing to bow down and say that the only treatment for cancer is chemotherapy and radiation. These same cancers are caused because the FDA does not do its job to protect our food supply. Case in point, GMO isn’t as benign as it sounds. We are sent countless books to review that are written by top doctors in their fields. These books tell us that GMO means that the chemical known as Roundup, an herbicide, is grown into our foods. And the FDA doesn’t think that it is important for us to know which of our foods are GMO?
The FDA didn’t even look at mesh implants before they were approved for implanting in humans.
Now, Project Unthinkable tells us there is hope for us all. The hope doesn’t come from government regulations of tobacco, but from one of the largest tobacco companies in the world.
This book is very well written and, believe it or not, it is very entertaining. You will learn a lot about what you didn’t know you didn’t know. This is the kind of book that you will be surprised you found to be so interesting you just can’t put it down.
We were sent a complimentary copy of this book. We are under no obligation to write any review, positive or negative.
We are disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255.
Notice: This post contains affiliate links. If you click a link and make a purchase, we may financially benefit from your transaction, at no additional cost to you. Thank you for your support.
Manian Debil Productions is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.
Watch on YouTUbe: https://youtu.be/TJ78SYOPxcQ
Buy NOW from Amazon: https://amzn.to/2GrO6Mh
November 6, 2018
I received a complimentary ARC.
First of all in order to have made a change the products should have just stopped being sold, not modified with less dangerous (but still dangerous chemicals). If someone wanted to help they would not take part in harming anyone even in a lesser capacity. I was not interested in the book or the author and I have nothing good to write.
First of all in order to have made a change the products should have just stopped being sold, not modified with less dangerous (but still dangerous chemicals). If someone wanted to help they would not take part in harming anyone even in a lesser capacity. I was not interested in the book or the author and I have nothing good to write.
Displaying 1 - 2 of 2 reviews