From product documentation to menu labels to marketing emails, writing for the web can feel challenging—even insurmountable. But it doesn’t have to be that way! Whether you’re new to writing or looking to hone your skills, Scott Kubie’s guide will empower you to get organized and get going. Learn to scope and articulate writing assignments, build a repeatable workflow, and develop methods for productive editing, collaboration, version control, and delivery. Don't struggle with writing—get the writing done.
It's short, but isn't missing anything. What would you expect from a book about copy writing? If you're looking for tips and techniques to improve your writing, this is a great little book. It's definitely a book I can see myself keeping on my desk to reference when I get stuck while filling in those pesky boxes in my wireframes.
Lots of good stuff in here, especially for someone who's trying to learn more about copywriting or UXD. There's a lot of fluff and outdated references in here, though, and Kubie's tone is all over the place. I wish someone had told him that he didn't need to make a cringey joke every other page. He's an engaging writer and teacher, but a bad comedian.
For writers: Don’t expect rocket science. But it gives you a quick and easy to understand refresh of the most important things in the writing process. For people new to writing: Very helpful resource to start writing and take away the fear. Will keep it close to my desk for reference.
A quick, digestible guide on how to effectively approach writing. It focuses more so on the process (prepare, compose, edit, and finish) rather than specific writing tips and tricks
Will definitely be referring back to this in the future.
A great resource for UX Designers and UX Writers. It's a full over-the-shoulder look at UX writing, including walkthroughs for new writers, and workflows and tools for old writers.
Short and to the point, your mind will not be blown but it does present some tricks and tips to get better at writing in general and has a designer specifically.
It’s an interesting and easy to read book. I think it gives very useful and practical tips on how to write, but I would’ve liked some more specific information about UX writing.
The book is about how to approach writing as a designer. Most of the topics were familiar to me (I'm a content designer), but it's an enjoyable little book.