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The Art of the Click: How to Harness the Power of Direct-Response Copywriting and Make More Sales
Every business making sales online is engaged in a battle to get customers to click. More clicks equals more sales equals a more successful business.
How do you write copy that will encourage more people to buy from you? How do you persuade customers over the line to make that final buying decision? What is The Art of the Click?
The answer lies in the power of direct-response copywriting.
In this entertaining and highly readable guide, copywriting expert Glenn Fisher boils down over a decade of experience to present a huge array of techniques, tactics and industry secrets to improve your copywriting, get more clicks... and ultimately, get more sales.
You will discover:
-- The single thing every great writer must do if they want to improve.
-- How anyone can learn to write a headline that will stop all potential customers in their tracks.
-- Where to find inspiration and how to feed ideas.
-- How you can get a customer physically nodding along with every word you write.
-- How to avoid waffle and make your copy more succinct.
-- How you can write irresistible offers than no one can refuse.
-- And much more!
Pick up The Art of the Click now to improve your copywriting. You’ll soon be wondering how you ever made a sale without it...
How do you write copy that will encourage more people to buy from you? How do you persuade customers over the line to make that final buying decision? What is The Art of the Click?
The answer lies in the power of direct-response copywriting.
In this entertaining and highly readable guide, copywriting expert Glenn Fisher boils down over a decade of experience to present a huge array of techniques, tactics and industry secrets to improve your copywriting, get more clicks... and ultimately, get more sales.
You will discover:
-- The single thing every great writer must do if they want to improve.
-- How anyone can learn to write a headline that will stop all potential customers in their tracks.
-- Where to find inspiration and how to feed ideas.
-- How you can get a customer physically nodding along with every word you write.
-- How to avoid waffle and make your copy more succinct.
-- How you can write irresistible offers than no one can refuse.
-- And much more!
Pick up The Art of the Click now to improve your copywriting. You’ll soon be wondering how you ever made a sale without it...
239 pages, Kindle Edition
Published October 1, 2018
31 people are currently reading
247 people want to read
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Displaying 1 - 6 of 6 reviews
November 19, 2019
Even if you're a confident copywriter I would recommend checking this one out. This has quickly become one of my fav "professional" books. I say "professional" in speech marks not as a dis, but because it was such a delight to read! Business books are not normally bedtime reading. And yet I've read most of this in my pjs.
"The Art of The Click" was supposedly written as an introduction to copywriting. But, even as a professional copywriter, I got so much out of it - and I've worked in this job for about 6-7 years. It's jam packed with titbits, practical advice and memorable examples. Even though the author covers topics that I'm familiar with - features/benefits, addressing the reader, structure - he always adds a new perspective or an example that I hadn't considered before.
I would go so far as to argue that this book has helped me to take my writing to the next level. I say this for two reasons:
1) The author comes from a direct-response background. This means he's not afraid to discuss the selling aspect of copy as well as the creative aspect. Now, this is something that I have appreciated for some time - striking that balance between creativity and selling. And, I like this because I think it is an underappreciated skill. But I also like this because he takes quite a nuanced approach to the matter. In some copywriting books - particuarly classic texts - there is a hardcore "copy is selling" philosphy, which is important but not as relevant these days. Here, the author discusses the topic in an intersting essay/chapter near the end of the book. It's quite rare for folks to take such a reasoned approach to this topic and I've found it's increased my appreciation of conversion-focused copy.
2) He encourages rote-learning, something I don't think I've ever tried before. But it is really beneficial. It's an exercise that happens early on in the book. And, I found it oddly fun. And, it's something that I'm trying out more to develop my writing skills. It's such a simple technique, yet rarely employed because it's not particuarly sexy or thrilling.
So, it's a great read, it's jam-packed and it coaches you to take your skills to the next level.
"The Art of The Click" was supposedly written as an introduction to copywriting. But, even as a professional copywriter, I got so much out of it - and I've worked in this job for about 6-7 years. It's jam packed with titbits, practical advice and memorable examples. Even though the author covers topics that I'm familiar with - features/benefits, addressing the reader, structure - he always adds a new perspective or an example that I hadn't considered before.
I would go so far as to argue that this book has helped me to take my writing to the next level. I say this for two reasons:
1) The author comes from a direct-response background. This means he's not afraid to discuss the selling aspect of copy as well as the creative aspect. Now, this is something that I have appreciated for some time - striking that balance between creativity and selling. And, I like this because I think it is an underappreciated skill. But I also like this because he takes quite a nuanced approach to the matter. In some copywriting books - particuarly classic texts - there is a hardcore "copy is selling" philosphy, which is important but not as relevant these days. Here, the author discusses the topic in an intersting essay/chapter near the end of the book. It's quite rare for folks to take such a reasoned approach to this topic and I've found it's increased my appreciation of conversion-focused copy.
2) He encourages rote-learning, something I don't think I've ever tried before. But it is really beneficial. It's an exercise that happens early on in the book. And, I found it oddly fun. And, it's something that I'm trying out more to develop my writing skills. It's such a simple technique, yet rarely employed because it's not particuarly sexy or thrilling.
So, it's a great read, it's jam-packed and it coaches you to take your skills to the next level.
February 12, 2022
In a nutshell, it is a guide on how to write to sell your stuff.
Even though this book is, first of all, for people in the direct response copywriting business, it should be useful for anyone who works with texts. The book covers many universal topics, such as how to communicate your ideas, as well as how to come up with them. Also, how to find your voice and be authentic. It tells you about the power of a good story and short, simple sentences.
Also, you can tell that the author knows what he's doing because the book is so easy to read. While this is a how-to book, it is smoother and more entertaining than many books, meant merely to be entertaining. So, it is a nice thing to read if any of the said topics interests you at least a bit.
Even though this book is, first of all, for people in the direct response copywriting business, it should be useful for anyone who works with texts. The book covers many universal topics, such as how to communicate your ideas, as well as how to come up with them. Also, how to find your voice and be authentic. It tells you about the power of a good story and short, simple sentences.
Also, you can tell that the author knows what he's doing because the book is so easy to read. While this is a how-to book, it is smoother and more entertaining than many books, meant merely to be entertaining. So, it is a nice thing to read if any of the said topics interests you at least a bit.
November 29, 2018
A good introduction to the topic of copywriting. You'll need to read the book several times and follow the exercises/examples to get the most out of it though.
March 16, 2023
This book not only renewed my passion for writing, it single-handedly made me a better writer. Every writer MUST read this!
November 9, 2018
Fisher provides a fantastic introduction to copy writing. It's a rather niche subject, and he does an extremely thorough job of sharing the fundamental aspects of the subject. He also shares many of his top tips and tricks about how he has developed his own skills as a copywriter. Very helpful. Recommend to those interested in learning about copy writing for the first time, and also to the industry experts.
July 3, 2019
I’ve been taking on a lot more copywriting work recently and wanted to refresh my skills; this cropped up via Twitter recommendation at the perfect time. A very easy and engaging read, it’s full of clear suggestions and ideas - including a few that don’t apply to the kind of work I do. Although at first I found myself feeling a bit snobbish about the long-copy sales letter, and a few other techniques and styles that aren’t quite fitted to what I do, my feelings changed as they’re nevertheless tactics that clearly work - and there’s always something to learn from a successful format!
Displaying 1 - 6 of 6 reviews