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Business Hack: The Wealth Dragon Way to Build a Successful Business in the Digital Age
Master the online tools available to grow your business and conquer the competition
Business Hack is your essential roadmap to business growth and online marketing success. Author and successful entrepreneur John Lee shares his proven methods to harness the power of online tools, including using social media--offering practical steps to create and implement highly effective cyber-marketing campaigns. Thanks to the digital revolution, you no longer need teams of marketing experts and other expensive overheads to build and promote your business. This unique and valuable resource covers everything you need to consider when building your marketing strategy, from established principles of sales to cutting-edge digital techniques.
In today's dynamic business environment, strong and ongoing engagement in social media marketing is no longer an option-it is a necessity. From local craft-based businesses to new tech start-ups and even global multinational corporations, effective cyber-marketing can be instrumental in determining success. A comprehensive digital strategy enables you to compete across all platforms and maintain viability and relevance in the face of intense competition. Following the proven techniques in this essential guide allows you to:
Implement powerful social media marketing campaigns to increase revenue and rise above the competition Integrate traditional sales and advertising methods with modern technology to create a comprehensive business marketing strategy Identify future trends to stay ahead of the technology curve and capitalize on new opportunities. Learn the skills used by successful entrepreneurs and respected experts in online marketing The Internet and rise of digital media have changed the rules of business and marketing. It is now possible for small and new businesses to compete and thrive in the global marketplace through intelligent use of digital and social media marketing. Business Hack provides the tools and knowledge necessary to succeed in the 21st century.
Business Hack is your essential roadmap to business growth and online marketing success. Author and successful entrepreneur John Lee shares his proven methods to harness the power of online tools, including using social media--offering practical steps to create and implement highly effective cyber-marketing campaigns. Thanks to the digital revolution, you no longer need teams of marketing experts and other expensive overheads to build and promote your business. This unique and valuable resource covers everything you need to consider when building your marketing strategy, from established principles of sales to cutting-edge digital techniques.
In today's dynamic business environment, strong and ongoing engagement in social media marketing is no longer an option-it is a necessity. From local craft-based businesses to new tech start-ups and even global multinational corporations, effective cyber-marketing can be instrumental in determining success. A comprehensive digital strategy enables you to compete across all platforms and maintain viability and relevance in the face of intense competition. Following the proven techniques in this essential guide allows you to:
Implement powerful social media marketing campaigns to increase revenue and rise above the competition Integrate traditional sales and advertising methods with modern technology to create a comprehensive business marketing strategy Identify future trends to stay ahead of the technology curve and capitalize on new opportunities. Learn the skills used by successful entrepreneurs and respected experts in online marketing The Internet and rise of digital media have changed the rules of business and marketing. It is now possible for small and new businesses to compete and thrive in the global marketplace through intelligent use of digital and social media marketing. Business Hack provides the tools and knowledge necessary to succeed in the 21st century.
224 pages, Paperback
Published December 8, 2018
9 people are currently reading
58 people want to read
About the author
John Lee
8 books3 followersLibrarian Note: There is more than one author in the Goodreads database with this name.
John Lee is the co-founder and CEO of Wealth Dragons Group PLC. He is also the founder of Wealth Dragons Online. John is the author of the best selling book the Wealth Dragon Way.
See also: John Lee, "the Dealionaire", real estate investor
John Lee is the co-founder and CEO of Wealth Dragons Group PLC. He is also the founder of Wealth Dragons Online. John is the author of the best selling book the Wealth Dragon Way.
See also: John Lee, "the Dealionaire", real estate investor
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Displaying 1 - 4 of 4 reviews
April 8, 2021
Quite a basic book, here is my summary of the key points: The reason most people find it hard to ask “Do you want to buy this?” is because they ask it too soon.
People make the mistake of trying to close before going through the deal-closing process. Don’t try to negotiate before finding out if the person wants the product or not.
In the deal closing process include a test close, then you handle any objections, and finally you actually go ahead and ask for the deal. “Do you want to buy this product now?” should be an automatic yes. But you do have to ask the question. Don’t be afraid.
Get to know your customer needs it, by doing this you’ve shown them that they need the produce. You know that they can afford it and that they are motivated to buy it now. There is no reason why the customer should say, “No” to the final close question.
There are plenty of points throughout the process where you can figure out if the customer is going to say no, for example if they are not motivated, or they cannot afford it, in which case you should stop the process.
This whole process is your qualification process. You are qualifying buyers – finding out if they need and can afford your product, and if they are motivated. Motivation refers to a need for your product now. You should only continue to speak to qualified potential buyers.
Get a potential buyers attention by telling them what’s in it for them. Always let the audience know WIIFT!
Never forget that testing and measuring in sales is an on-going process. What works today might not work tomorrow. You must test and measure every step of the sales and marketing process, on a consistent, regular basis.
Mentions internet trolls cruel things they say are not a reflection on you, don’t take these personal. You must not think you’ve done something wrong if you get attacked, it’s probably just bad luck. In fact, the bigger your reputation, the bigger your footprint, the more they will come after you.
Mentions you need to get balance right and see people in real life. Life is what it is all about after all Give on social media for at least 6 months before diverting them to your sell
If you have got all the way to the point of asking for the close, and you’ve gone through the correct process, the answer should automatically be YES!
VLOG summary: https://youtu.be/fBzAQ7xeLvM
People make the mistake of trying to close before going through the deal-closing process. Don’t try to negotiate before finding out if the person wants the product or not.
In the deal closing process include a test close, then you handle any objections, and finally you actually go ahead and ask for the deal. “Do you want to buy this product now?” should be an automatic yes. But you do have to ask the question. Don’t be afraid.
Get to know your customer needs it, by doing this you’ve shown them that they need the produce. You know that they can afford it and that they are motivated to buy it now. There is no reason why the customer should say, “No” to the final close question.
There are plenty of points throughout the process where you can figure out if the customer is going to say no, for example if they are not motivated, or they cannot afford it, in which case you should stop the process.
This whole process is your qualification process. You are qualifying buyers – finding out if they need and can afford your product, and if they are motivated. Motivation refers to a need for your product now. You should only continue to speak to qualified potential buyers.
Get a potential buyers attention by telling them what’s in it for them. Always let the audience know WIIFT!
Never forget that testing and measuring in sales is an on-going process. What works today might not work tomorrow. You must test and measure every step of the sales and marketing process, on a consistent, regular basis.
Mentions internet trolls cruel things they say are not a reflection on you, don’t take these personal. You must not think you’ve done something wrong if you get attacked, it’s probably just bad luck. In fact, the bigger your reputation, the bigger your footprint, the more they will come after you.
Mentions you need to get balance right and see people in real life. Life is what it is all about after all Give on social media for at least 6 months before diverting them to your sell
If you have got all the way to the point of asking for the close, and you’ve gone through the correct process, the answer should automatically be YES!
VLOG summary: https://youtu.be/fBzAQ7xeLvM
This entire review has been hidden because of spoilers.
September 22, 2025
This is John’s first book I read right after I attended his MasterClass in Singapore (Aug2025). There’s no doubt about John’s expertise in using social media and especially AI tools to facilitate and grow business of various kinds. And what intrigued me more is how systematic and easy to understand all the techniques he covered in this book about business and marketing. I’ve read many books on this subject but still found his strategies refreshing and making sense. This is exactly how easy people usually complicate things when the core of marketing can be very simple.
February 2, 2020
This is an easy read and lays out some decent info for small and medium business's to learn. Also good for people thinking or planning to open a new business.
May 27, 2020
John Lee didn't fail me! As I thought he wouldn't. The Business back is a great book exploring business in the digital age touching on; social media, advertising & marketing online, AI, algorithms and having the business mindset to succeed! Highly recommended and thoroughly enjoyed. If this is your field make sure you read! 😊
Displaying 1 - 4 of 4 reviews