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Where's The...

Where's Mr Unicorn?

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Lift the felt flaps to discover four hidden magical creatures (a mermaid, a dragon, a fairy, and a unicorn), then find the mirror under the fifth and final flap! Parents love these books because they are stylish yet robust, and little readers adore them because they're fun and easy to play with.

12 pages, Board book

Published August 29, 2018

2 people are currently reading
38 people want to read

About the author

Ingela P. Arrhenius

302 books40 followers
Swedish Ingela Peterson Arrhenius was born in 1967.

Art and design has always played a big part of Ingela’s life and before her career as an illustrator took off Ingela worked as an art director in Stockholm.

Ingela then moved on to study advertising and graphic design at an art school in Stockholm,
In 1992 Ingela set up her own business as a freelance illustrator working on an international level cross advertising, design, publishing and editorial work.

She’s been commissioned for creating print patterns for fabrics, wallpaper, stationary aswell as packaging, product design, home accessories and toys.

Ingela’s posters and designer toys are spread all around the world. She’s passionate about retro style in general which is clearly reflected in her work as well as her joy for typography and colour.

She lives in Stockholm with husband and two boys.

You can follow her daily business at her Instagram: ingelaparrhenius

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Community Reviews

5 stars
63 (36%)
4 stars
58 (33%)
3 stars
43 (25%)
2 stars
7 (4%)
1 star
1 (<1%)
Displaying 1 - 30 of 30 reviews
Profile Image for Danielle T.
1,209 reviews13 followers
August 13, 2024
behind on reading to H- I shouldn't treat it like homework but still anxious we're not doing enough!

but you're here for a book review so: Where's the Unicorn? features a number of fantasy characters: a mermaid, a dragon, a fairy, and a unicorn (plus you at the end with the mirror). The dragon and unicorn get "it" as a pronoun which is fine I guess but it'd be a good opportunity for singular they, imo.

eta: oh right, one more thought: Disney really put all depictions of mermaids in a chokehold with the red hair + green tail combo huh
Profile Image for Alisha.
506 reviews
December 18, 2019
I read this for my children's daily reading session.
Profile Image for Christina.
78 reviews
August 30, 2020
There is a whole series of these books with the same premise - asking where an animal/person/item is located, each page has a felt flap with the item hidden behind it, and the last page has a mirror. Perfect, fun for babies that are in the mirror obsession phase. Older kids will probably read it once and be over it.
21 reviews1 follower
May 14, 2019
Where's Mr Unicorn by Ingela P. Arrhenius | Nosy Crow

Mama says:
Eva’s friend, Ivy, showed us this collection and we’re hooked. We’ve talked about the felt flaps in a previous post, the sturdiness of the pages and the fact that it’s the perfect length for Eva. (When they’re too long she closes the book!) The fluorescent colours intrigue her, but the piece de resistance is truly the mirror in the end. You can see her little head thinking how did she become part of the book.

Eva says:
I can’t wait to see all these creatures in real life. A horse with a horn, a human fish and a iguana with wings? Mama says they are rare and very hard to spot but I’ll be persistent and keep my eyes wide open. If they’re in GoT and in my book, then they must be out there somewhere.
Profile Image for Alyce Hunt.
1,362 reviews25 followers
October 22, 2019
Having felt flaps instead of paper flaps really takes this board book to the next level. My little one was so excited to get involved with the story and was gently playing with the flaps after flipping them over, making me far less anxious about the possibility of her spontaneously ripping the flaps off (something she is yet to do with paper flaps, but it feels like it's just a matter of time!). The magical creatures were all vibrantly illustrated and were a pleasure to look at, and I'm looking forward to getting more of this series. A fast family favourite.
770 reviews
May 21, 2022
I have a friend whose new baby just turned 3 months and this seemed perfect for a gift. I particularly like the felt flaps as I think they're easier for babies to use. On the other hand they could get torn easily. No matter if the do tear, it just means the book is being used by the baby. Just who it's meant for!
Profile Image for Valleri.
1,102 reviews
February 10, 2019
This is an adorable lift-the-felt-flap book and is easy for little hands to manipulate. The colors are vibrant and the fantastic creatures adorning the hardcover pages keep little ones entertained through the entire book.
254 reviews
May 8, 2023
This was the audience favorite of the day. Those felt flaps man. Slapped. The mirror reveal at the end? They loved it!
Gender the dragon, Ingela! Here "it" is? Ok.
Kids books are so funny man. This was a wild ride.
110 reviews
July 22, 2024
A friend got this for her niece, and I might pick up for my just-born nephew this Christmas. So cute, interactive and just the right length, illustration detail and amount of repetition for the target age.
32 reviews
February 13, 2019
I actually love the flaps and illustrations on this but the title is very misleading. The book is only 20% unicorn.
Profile Image for Natalie.
2,081 reviews
November 29, 2019
Basic seek and find board book but young kids will like it.
Profile Image for Audrey Deel.
77 reviews
March 26, 2021
My baby loved this! A peek-a-boo game with felt flaps. The bright colors and shapes grab his attention every time and he loved seeing himself in the mirror at the end.
Profile Image for Katharine Duckett.
Author 20 books52 followers
December 27, 2021
Really trying to hit that Goodreads reading challenge goal by the end of the year lol.

But my niece did love this one!
25 reviews
April 15, 2025
this book is great for my granddaughter who is autistic. it's her favorite book. she's two and this is the first book she let me read to her.
Profile Image for Therese Thompson.
1,718 reviews21 followers
December 17, 2023
Cameron and I went through this book a half a dozen times in one sitting. Finding the crypid behind it’s felt flap was super fun! Hoping the felt holds up even better than paper lift the flaps.
Profile Image for Rose.
156 reviews11 followers
August 4, 2023
My 3yo's new favorite! Was asked to read it six times in a row today. It's a cute, colorful peek-a-boo book with soft felt.
Profile Image for Capn.
1,338 reviews
September 25, 2024
I've said it before - you only need ONE of these "Where's...?" titles from Arrhenius, as they are practically carbon copies of each other (penultimate page is finding the titular character; last page is a "And Where Are You?!" and a mirror behind the felt flap.
So seek out whichever title is most attractive to you and buy ONE. We have several (bought 2, received one or two more). Redundancy.
ONE, and then go for a classic like Rosie's Walk (Pat Hutchins), Freight Train (Donald Crews), a Sandra Boynton book maybe, or a nouveau classic like one of Michael Arndt's colourful die-cut books (One Yellow Sun, My Heart Grows, etc.) as a baby gift.
5 reviews
April 6, 2025
Baby's favorite lift-the-flap book from 6 to 12 Months.

Follows a simple “Where’s the ___?” format, creating a book of peekaboo. Each page turn revealing a dramatically different color scheme. The hidden elements are

Fun way to train babies hand dexterity, and to recognize mythical creates. There are also other little things throughout the book for naming and counting.
Profile Image for Ratolina ☾.
285 reviews8 followers
May 21, 2023
Tengo que cambiar de variedad. Al final estos son casi todos iguales y al final se acaba cansando. Me han gustado más los otros anteriores que hemos leído.
Displaying 1 - 30 of 30 reviews

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