Roxy's Little Black Book of Tips and Tricks: The No-Nonsense Guide to All Things PR, Social Media, Business and Building Your Brand

by Roxy Jacenko

"She's street-smart and hard-headed. If Roxy Jacenko has a tip, I want to know about it."
Helen McCabe, Digital Content Director, Nine

"Roxy never fails to deliver and this book is an easy, interesting read that people in a lot of professions (not just PR) could learn something from."
Jackie O, Radio Personality, KIIS Network

"As the saying goes, 'If you want something done, ask a busy person', or just ask Roxy! When the totally tenacious PR and brand-building expert delivers her industry-insider advice, you listen. If you're growing your own brand, or you're a budding PR dynamo, Roxy's Little Black Book of Tips & Tricks might just become your bible."
Emily Taylor, Editor,  InStyle   Australia  

The fact that I'm sitting here writing a business book when, at school, I was the student who read the crib notes rather than the actual books is rather ironic. However, if I've proved anything over the years, it's that you needn't be the smartest girl in the room or get the highest marks (heck, I didn't even go to uni!) to succeed in PR or business. If I can do it, anyone can. The trick is to be willing to give up your excuses and consistently put in the work.

Roxy Jacenko built a PR empire on intuition, common sense and an unbreakable work ethic. Now she's passing on her best business advice, tips and tricks in a handsome handbag-sized volume that's perfectly sized for the millennial worker on the run. From writing a stand-out application to building your brand to generating killer social media buzz,  Roxy's Little Black Book of Hints & Tips  is a must-read resource for aspiring publicists and business builders, and for anyone already in the PR industry.

Genres: Nonfiction

128 pages, Paperback

Published June 1, 2019

About the author

Roxy Jacenko is the powerhouse behind Sydney's hottest Fashion PR firm, Sweaty Betty. Not only do the products she publicises make the pages of every magazine in town, but so does Roxy herself. It's rare to see her away from the social pages. She has starred in 2013's Celebrity Apprentice, and her profile is only going up! Roxy has previously published two books, Strictly Confidential and The Rumour Mill. The Spotlight is the latest book in her series.

Reviews

[Jo-Ann Duff · Rating 3 out of 5]

I’m not a close follower of Roxy Jacenko and I only know what I read in the press, of which I have no doubt she has some control. But, as a freelancer, writer and someone with a past career in marketing I found this a motivational read. You can pick up the book at bits you might be interested in such as social media, business and specific PR chapters and there are a few little snippets and things you should already know, but might need a positive reminder to keep going.

Love or hate Roxy Jacenko, you can’t deny she’s doing something right when it comes to PR and has mastered her personal brand.

This handbag sized book is not aimed at my demographic but would be a great little gift for the millennial PR assistant, marketer or the budding Instagram influencer in your life.

[Maddie · Rating 4 out of 5]

As a long time of Roxy’s, I was intrigued to pick this up after being recommended by a friend.

A perfect book for an aspiring PR graduate or student (which I once was) but basic common sense to anyone in the industry for more than a year.

An easy read, I hope it will teach some readers that with hard work comes rewards, and you never know when you’ll meet someone again, don’t burn bridges.

[Ange Spag · Rating 5 out of 5]

Straight forward easy read. Lots of great tips. This book was a quick read and hard to put down

[Matthew Kings · Rating 5 out of 5]

Awesome insights into PR! As an aspiring Publicist I find this book is both insightful and motivational! It’s all boils down to your work ethic and I totally agree with it.

[Tasha · Rating 3 out of 5]

2.5 really. But I made some highlights and can use some things in my own business. Was worth the quick read.

[Rina Jeremiah · Rating 5 out of 5]

Its exactly what it says on the book! Tips and tricks on everything PR and business. A very handy book to have on you at all times.

[Emily Careri · Rating 4 out of 5]

This book is short and sweet and to the point. Gives clear takeaways you can implement. A must read for anyone in PR and marketing.