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Crave: You Can Enhance Employee Motivation in 10 Minutes by Friday
Give people what they CRAVE and good things happen.
Overwhelming evidence supports this. In fact, more than eighty years of research proves the idea that humans have three primary cravings at work that, once fulfilled, make them happier and more productive. Yet, despite billions of dollars spent to improve employee motivation, most businesses still suffer from a lack of engagement.
In this book, you ll find a field-tested and science-backed pathway to improving engagement and the customer experience,
• The secret to achieving more than 90 percent employee engagement
• How to invest 10 Minutes by Friday™ to become a better leader
• A step-by-step process to master the Ultimate Habit™ for accelerating business results
You have the power to make an even better place to work by showing people they matter and that what they do matters. This is best accomplished by fueling the work environment with more of what people CRAVE!
Overwhelming evidence supports this. In fact, more than eighty years of research proves the idea that humans have three primary cravings at work that, once fulfilled, make them happier and more productive. Yet, despite billions of dollars spent to improve employee motivation, most businesses still suffer from a lack of engagement.
In this book, you ll find a field-tested and science-backed pathway to improving engagement and the customer experience,
• The secret to achieving more than 90 percent employee engagement
• How to invest 10 Minutes by Friday™ to become a better leader
• A step-by-step process to master the Ultimate Habit™ for accelerating business results
You have the power to make an even better place to work by showing people they matter and that what they do matters. This is best accomplished by fueling the work environment with more of what people CRAVE!
135 pages, Kindle Edition
Published October 3, 2018
13 people are currently reading
55 people want to read
About the author
Gregg Lederman
5 books7 followersGregg Lederman is the author of Achieve Brand Integrity and the founder of Brand Integrity, Inc. (BI), a strategy practice group specializing in employee performance that has partnered with many of todays leading companies, including Wegmans Food Markets, Inc.; Hallmark Cards, Inc.; Erickson Retirement Communities; PAETEC Communications; Frito-Lay and the American Red Cross. He also is the co-founder of Potential Point, Inc., a provider of employee recognition software and consulting services. Lederman delivers keynote and interactive presentations in corporate settings and industry conferences, and teaches the Achieving Brand Integrity process as an adjunct faculty member to MBA students at the University of Rochesters William E. Simon Graduate School of Business Administration."
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Displaying 1 of 1 review
December 11, 2018
Author Gregg Lederman has done a fantastic job with this third book - I enjoyed his previous "ENGAGE" which really showed how to embed company values in an organization. In this book, Gregg shows he really is THE expert in the practical art of getting a behavioural change to happen in organizations.
CRAVE focusses on how to successfully implement employee recognition programmes to deliver bottom-line business results. The first third of the book covers the motivational science behind why this works - it is well researched and I was shocked to know that the science proving what works goes back to the 1950's and yet still companies ignore it. The rest of the book is the best How-To guide in employee recognition I have ever read - and I'm in the industry and look at things like this for a living.
He explains and advocates a simple "10 minutes" by Friday approach to get managers to allocate a small part of their week to thinking about who to call out for a big win, small win or hard work in their team. He gets straight to the heart of a key reason managers fail to recognize people with a simple 3 step system for writing a great recognition note. With his "Action, Focus Area, Impact" model he teaches managers to write strategic, high value recognition messages.
It's a hugely empowering book - easy to read, no longer than necessary (essential for busy managers!!) and it leaves you ready to act. I've already used it with a group of 60 managers at work and they absolutely loved it.
This is a book that people should be buying in the 10's or hundreds and issuing to all managers and leaders in an organization. Highly recommended.
CRAVE focusses on how to successfully implement employee recognition programmes to deliver bottom-line business results. The first third of the book covers the motivational science behind why this works - it is well researched and I was shocked to know that the science proving what works goes back to the 1950's and yet still companies ignore it. The rest of the book is the best How-To guide in employee recognition I have ever read - and I'm in the industry and look at things like this for a living.
He explains and advocates a simple "10 minutes" by Friday approach to get managers to allocate a small part of their week to thinking about who to call out for a big win, small win or hard work in their team. He gets straight to the heart of a key reason managers fail to recognize people with a simple 3 step system for writing a great recognition note. With his "Action, Focus Area, Impact" model he teaches managers to write strategic, high value recognition messages.
It's a hugely empowering book - easy to read, no longer than necessary (essential for busy managers!!) and it leaves you ready to act. I've already used it with a group of 60 managers at work and they absolutely loved it.
This is a book that people should be buying in the 10's or hundreds and issuing to all managers and leaders in an organization. Highly recommended.
Displaying 1 of 1 review