This book is to the science of conversation as the book Thinking Fast and Slow is to cognitive psychology. Firstly, the book attempts to justify conversation analysis as a science. It uses logical inferences to do so. It provides all evidence required to make these analyses and it admits that whilst some of it's assumptions are not reflective of perfect generalisations, that at least by following the basic assumptions of a few rules i.e. conversational units, turn pairs, preferred responses, word suggestibility, we can predict where a conversation is going and it's likely outcome. This book is incredibly interesting because it dares the reader to try some of the analysis for oneself. Therein lies the ending of the book, with general rules to follow to improve conversation. Namely...forget analysing at all whilst you are talking! You'll be doing it subconsciously anyway so don't worry about it. Truthfully, if I could summarise this book in a sentence: "All talk serves a function, conversation analysis is a means to figure out talk's functionality". Incredibly interesting book, with some genuine laugh out loud moments too but this is few and far between as I would describe this book towards the academic ("dry") side. That may be personal preference though. Of course I am not educated enough in the field to say whether this methodology is the correct way to analyse conversation, but it certainly replaces my previous model of conversation which is "be nice and good conversations happen". Be warned! Unless you read right through to the end you might end up like me and incredibly socially awkward being introduced to these concepts until you read the tips at the end to generally be a natural, humble type of person who happens to know a few key words that steer conversation (you'll learn a few of those)! Overall, I feel like a more socially aware human for reading this book, which approached things without dipping it's head in the sand as a lot of these types of books do. If the author is reading this review, chances are I've given something away. Damn it.