Seize opportunity from uncertainty What if you could use strategy to turn market volatility to your competitive advantage? Rethinking Strategy shows you how to anticipate and benefit from emerging market shifts and free your organisation from a cycle of disruption and response. In this ground-breaking book, author and strategist Steve Tighe helps you use scenarios to envisage what your industry and organisation could look like in the future and prepare for what’s to come. Through detailed case studies and practical tools, this guide reveals how to make strategy development your organisation’s principal creative and learning activity. Have you ever wondered how some companies seem to always be ahead of the curve while others struggle to keep up in today’s ever-changing competitive environment? With Rethinking Strategy , you’ll learn how to make better decisions and thrive alongside increasing competition and uncertainty.
The central theme of Rethinking Strategy is scenario planning. It is an intellectual demonstration of strategic foresight represented by anticipatory planning and enabled by the scenario planning method. Studying this book, corporate leaders and managers may find a reliable understanding of the concept of strategy. By applying the method and tools proposed by the author, they will be able to shape a corporate intelligence that differentiates them from rivals and provides them with a competitive advantage in the alternative futures.
A very accessible book on strategic foresight for all those still needing convincing that buying a strategy or trend reports is good enough. This book follows by explaining step for step how to come up with a usable and differentiating alternative. A must read for all those serious.