The Million Dollar Greeting: Today’s Best Practices for Profit, Customer Retention, and a Happy Workplace

by Dan Sachs, Janet Scott (Primary Contributor), Dan Sachs

Interviews with innovative business leaders and compelling case studies reveal today's best practices for customer and employee loyalty, high profits and sustainability, and a fulfilling work culture in businesses of all sizes.  Dan Sachs guides established and emerging businesses as they strengthen employee morale, customer retention, and profits. In  The Million Dollar Greeting , he interviews cutting-edge leaders from large and small companies that are consistently profitable with their success directly tied to exceptional customer satisfaction and employees who rank their company among the top places to work.  The original words of the business owners, including their practices, are shared and analyzed by Sachs and instructional takeaways are written for the business world as it exists today and with consideration for expected changes over the coming years. Topics covered include answering the question of what modern-day customer service is and why it matters in the digital age; what interpersonal practices lead to brand loyalty, high financial rewards, and the retention of top employees; how to create a dynamic work culture and the best ways to support employees of different age groups; and what practices will grow increasingly critical for businesses to implement over the coming years.  Among the business leaders interviewed in the book and companies given as case examples For all entrepreneurs, managers, and employees eager to see their company thrive, this insightful volume reveals how to make your business stand out from competitive companies, how to be effective in your position, and how to make sure fulfillment and success define your business in today’s competitive climate and for years to come.   

204 pages, Hardcover

Published September 13, 2018

Reviews

[Rachel Allene · Rating 3 out of 5]

Author seemed to have a biased distaste for millennials. I'll grant that in his wrap up, he does change his terminology to show appreciation for them and understanding that --of course-- the world will not remain as it was when he entered the workplace. ((He's not a millennial.))

The idea that you shouldn't have to work for a company that doesn't share your values is not "millennial" -- it's "american." It's not a replacement for morality in belief systems, rather the evidence of it.

The evolution of company structures toward meaning and community can only be good.

[Mark Kaplan · Rating 5 out of 5]

A great read - For anyone trying to enter or make it in the hospitality business, this is a must-read. Really well-written and easy to read, this book gives great insights into what it’s all about: the customer experience.

[Rebecca McLennan Barens · Rating 3 out of 5]

Just ok. Little light in content and practical, applicable solutions.

[BookLover · Rating 5 out of 5]

This is a great book for businesses managers and owners. It gives fresh tips for keeping employees happy and for great customers experiences--ones I hadn't heard before and would like to use in my own business. The variety of interviews are interesting and I like the diversity of companies. The ultimate argument is loyalty > higher profits and a happy workplace. All good things! Highly recommend.