How are some solopreneurs able to command attention?How do some become experts, while others fade into the background as simply white noise?How do you stop feeling like an imposter or fraud when you might as well be this tiny speck among the thousands of online businesses out there?If you’ve ever said the words “But I’m not an expert!” this book is for you. This book will address the fears of thousands of newbies struggling to build an influence online. You don’t have to fake it or feel like a fraud. The strategies and hacks you’ll discover are not gimmicks or secrets. These are intentional, calculated steps that you can take to get there. If you’ve ever dreamed of becoming known as an expert in your industry but aren’t sure how to get started, this book will show you how. Here’s what’s packed in this how-to FASTEST way to position yourself as an expert and flaunt your credibilityand social proof (10,000 followers or subscribers NOT required)My step-by-step roadmap to getting that coveted expert tag even if you‘re starting with no list or social media followingThe MOST neglected aspect of the funneland how it affects your ability to build expertiseWhy minimum viable conceptsdon’t just apply to products! Discover what an MVCP & MVEM are and how they could work magic for a time-starved solopreneurUnlock the 3-part expert quotient—ingredients that have propelled several solopreneurs to build a successful expert businessHow to create a marketing plan (it doesn’t need a huge ad spend or rocket science!)The exact content formula to help you claim expert status QUICKLY (ingredients include 4 main content types and 3 content levers) and more!Imagine describing yourself as an expert to others and not feeling the slightest twinge of anxiety…Imagine becoming highly sought after when you have the expert tag attached to a skill set that an audience is hungry for…That’s the power of building an expert business and the promise behind “But I’m not an expert!”Whatever your reason for picking up a copy of this book, you willwalk away with ideas to market and “sell” yourself as an expert. Intrigued yet?Then scroll to the top and click or tap “Buy Now.”You’ll be surprised at how quickly your audience starts to view you as an expert when you implement these strategies and techniques.
Meera is a certified email marketing specialist, blogger and a self-professed email nerd. She blogs over at MeeraKothand.Com where she helps bloggers and solopreneurs create authentic blogs and businesses minus the sleaze to build an unmissable online presence. Her speciality: Simplyfing marketing strategy with no-fluff, direct and actionable advice and a smattering of tough love. She has been featured on Smart Blogger, Marketing Profs, YFS, Addicted 2 Success and several other sites.
While the information and strategies in this book are sound, it was a very dry read. It read like a boring text book, and I would lose focus in a topic I really wanna learn more about. It also focused too much on seeing what the competition is doing rather than having your own ideas, because "nothing is original." That's an actual quoted text from the book. I seriously don't believe this. That's why we have so many remakes in Hollywood these days. Ugh, no! We need to encourage creativity and originality, while still acknowledging what came before us. I believe in this balance (in everything in life, actually). So, that's why a lot of what's in this book doesn't resonate with me, but I'll still implement some of the strategies in the book.
This book has a lot of good info if you haven’t already read some of her other content. If you have read other books of hers, a lot of the beginning is repetitive from those books. I enjoyed it but would be a little upset if I didn’t get the book for free through kindle because using her CREATE books gives you basically the same end result.
So I guess it depends on if you are someone who learns better by visualization or reading. If you learn better by reading material then go with this book over the CREATE books. I am more of a visual learner myself, so the CREATE books are more my cup of tea for basically the same information.
Finally! A concise step-by-step guide to increasing your credibility, visibility, and leads. Meera offers a crisp system complete with musts and don'ts, links to specific tools and resources to help along the way, and a variety of additional references for further study and growth.
When things get crazy in the solopreneur world with lead magnets, funnel management, content marketing, mailing lists, CRMs, blog posts, idea generation, influence building, social media, social proof, marketing plans, landing pages, SEO, etc. ad infinitum ... ... this book will be among my go-tos for geting refocused and my muddled head cleared.
I finished this book in just one sitting, it's concise, to the point, and delivers value.
But what was my need to begin in the first place to read this book?
I am venturing into a new niche business and I wanted some guide to set a plan for the next 2-3 months, and this book provides that. As a big believer in MVP myself, I realize that I was myself setting resistance around me. Like, do this before starting doing X. X Which by the way is important for growth.
Thank you Meera this is the second novel that I have read, and I hope to read many other.
Meera’s open friendly voice and clear organization makes this an easy read with lots of tactics sprinkled throughout. So many of these marketing books are fluff or overly self-promotional — not this book. I do wish she would’ve laid out a “Daily-Weekly-Monthly-Yearly” list of activities for new bloggers, but overall this book was valuable and a good use of my time.
I have to start off by saying I thought this book was about a totally different topic. That being said, and while I did not read this book for what it is intended, it's actually not bad. I am not an influencer nor do I want to be. But today, having an online presence is important, and I think this book has some valuable lessons and resources to help you explore them and see what you could possibly to to start a niche topic.
Great book, however not what I was expecting as it was a bit too basic for me. I feel like this could’ve been a blog post to be honest. I also found that some of the concepts presented weren’t fully fleshed out. You would definitely need to read other resources in my opinion. I will say though that I do appreciate how direct and straight to the point Meera is. If you are brand new to marketing I would say go ahead and give it a read!
A book in the ever-growing library of content about content marketing.
Anyone who uses social media (especially Twitter and LinkedIn) or receives marketing emails will recognise the strategies and tactics written about here.
The book is meant to be encouraging and may help some folks, but it had the opposite effect on me. If marketing gurus get their way, every human will communicate via email newsletters and funnel-inspired muck.
This book is very easy to follow. It has lots of step by step action items and is packed with additional resources and references to help jump start your venture. I was able to read this book in a very short amount of time. This is a very easy read that can be completed in one sitting.
The author goes in to detail about each aspect of the strategy chosen, why was it chosen and examples for quick visualization. I particularly liked the way the content of the book was more or less summarized in the last chapter so that you get the idea all in one place and if you want to refer about something you can turn back the pages to recall.
Content is very clear and impress one thing, however, almost people forgot, you can't do anything alone.
The most important valuable in this book is 3 parts (I called maturity): build, borrow, be; besides connect and use efficiency external resources after that build trust.
As a newbie myself to the world of entrepreneurship and content management with regards to my online based business, I found this book to be a great guide. This explains concepts with regards to build a tribe. And tops it off with steps to creating a Content Marketing plan. Fully enjoyed it.
Very detailed and straight to the point, no fluff!
Meera’s book is suitable for anyone who wishes to find and help others advance in a specific area of expertise! Loved it! This book has more than just quality info but a how to guide for every step of the way. Far exceeds in value based on the price.
This is an excellent guidebook on identifying your niche, promoting yourself as an expert, and creating a digital platform. The author provides detailed steps on how you can create your content and attract an audience. She also provides examples of websites and software to use, email templates, and marketing plan.
As with all of her books, Meera Kothand gets right to the point and breaks it down into small actions that whop a powerful punch in your daily business practices. If you're looking for a road map to building your online presence, this book should be in your library.
When you're trying to build a business with lifestyle limitations, it help to hear that its still possible from someone whose done it before. Read most of her books so far but this book had the answer I was looking for to set up the foundation of my business. Thank you Meera for sharing!!!
Feeling overwhelmed or inadequate at the prospect of starting a blog or online business? This book addresses those feelings with clear, easy to implement actions.
Excellent advice and programming for those looking to establish themselves as experts. Once you become an expert you'll need to move on to other books and resources though. A great follow-up would be "So you're an expert - Here's how to stay on top"
This book was simply amazing! Everything was so easy to understand and implement. I am definitely happy I came across this book and will definitely be keeping it in my library to refer to and reread.
I didn't learn a ton of new stuff from this book, but it doesn't mean the book isn't good. For a newbie, it is very easy to read and well done on the steps to take to influence a target market. Often books are overwhelming but this short, simple step-by-step guide makes it seem doable.
Very detailed intro to sales funnels and email marketing
I found this book very motivational in regards to the importance of email marketing and it reminded me that I need to focus on this within my blog Beautifully Fragile.
Superb and simple take on improving yourself and your business
Recommended for small business owners who are struggling to define a clear strategy and path of the brand they built. Is a must for all new influencers in the wild.
Nice book with plenty of practical advice suitable for beginners in businesses and solopreneurship. Easy to read and very well structured. I think it can be a very good starting point for a beginner. Clearly the author shares her experience and it is well presented.
Es un muy buen resumen sobre aspectos esenciales a tomar en cuenta para un solopreneur , dando consejos prácticos y aplicables para participar activamente en el mundo digital, si da consejos muy ejecutables.
It's an ok book about social media marketing. Nothing that I haven't read before, but ok. However, likes and followers don't make me feel less than a fraud. I misunderstood and was hoping for tips on how to gain expertise about a a topic.
Meera is an awesome writer. Very clearly mentioned actionable steps in the book. Again essential for bloggers. A minimum of one-time read would be highly rewarding.