This book has been compared to The Hating Game (like lots of books now!), but the similarities are superficial at best, and so reader beware that this book lacks the charm and wit that really elevates Sally Thorne's novel. Annika and Hudson are rivals in the same industry, and both secretly harbor an attraction to each other that is derailed by their work competitiveness.
Both Annika and Hudson devise apps to make dating convenient and more successful. While Hudson focuses on how to break up with someone more easily in order to find true love (flashbacks to Carrie Bradshaw getting a post-it note from her scoundrel-beau), Annika is portrayed as the sensitive soul who wants people to be able to plug in key data to more quickly determine compatibility. The story is partially marketed as "girl power" given her representation in STEM and the excitement everyone in this story feels about her app: i.e. we're supposed to accept that there's so much heart involved in wanting to find true love that has supportive scientific data. There is even a scene where Hudson gives her a standing ovation with plenty of vigorous clapping, as she discusses her belief in girl power in front of an audience. Hudson's app is actually though the more successful one for much of the book, even while it classifies him as cad from page one. His defense that breaking up should be quick and efficient has some merits if one buys into the belief that love needs to be reliable and *convenient*. This isn't a book that dwells in ambiguities. Hudson is defined as the cad in Annika's eyes, and since it's her perspective that shapes so much of this story, I felt a disconnect between her portrayal and my response to her and my response to the conflict at the center of the book. In short, I didn't ever buy into the belief that these dating apps had much functionality, and I failed to believe in the morality supposedly attached to them.
As much as I wanted to enjoy Annika's character, I more or less didn't. Like many heroines, she's unreliable in that she can't see the obvious feelings the hero carries around for her. Hopefully romance authors can portray with charm a character's obliviousness about the object of their affection's feelings, but in Annika's case, her lack of awareness leads her to be kind of mean and even cruel at times to Hudson. Most of his actions are viewed in the worst light possible, and even when he tries to fix problems, she still somehow manages to be the victim. For instance, the novel begins with an interesting concept, which is that told in flashback the main characters had a brief affair at a Las Vegas conference and for reasons unknown, separated after a week long "one night stand" never to see each other again until they find themselves working in the same office building next door. We wait until the final pages of the novel to find out why Hudson was so hurt by their affair and why Annika felt victimized by it, and the reasons are so flimsy and one-sided that there was simply no way to vindicate the heroine's self-righteousness that propels her through this story. There is also a disconcerting aspect of their present-day relationship that never sat well with me, which is that Hudson wants to attempt a relationship with Annika even though they are industry rivals, but Annika cannot be with someone whose product is morally problematic or who might take that morally problematic product and defeat her in their competition. I can imagine that it would be difficult to be in a relationship with a rival, but I also couldn't help coming away from this story without feeling that Hudson is the more mature and wiser person and deserves better. His sacrifices along the way to win the woman of his dreams left me with a decidedly hollow feeling.
Secondary characters here were more charming and fun to read, and I found that I was looking forward to the secondary romance between the main characters' best friends. Otherwise, this book was a push to get through.