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Bigger Than You: The Entrepreneur's Guide To Building An Unstoppable Team
I’ve led teams that drove 100s of millions of dollars in sales, while working in my corporate career. Only to find that the world of entrepreneurship didn’t view building teams the same way the corporate world did. However, I knew that without a team in place, you can’t truly scale your company. You can make sales, you can market, you can serve, but without a team, you will be severely limited in the way your company is able to grow. So, after building my coaching company to over 8-figures in annual revenue, I set out to write a book that demystified the process of building a team that is profitable, a team that makes the dream possible. Which is how Bigger Than You was born. Building a team doesn’t have to be such a massive struggle. In fact, when you understand key leadership principles and how to set your team up for success, you will be amazed at how quickly your team drives growth. In Bigger Than An Entrepreneur's Guide to Building an Unstoppable Team you will Why your resistance to building a team is keeping you stuck The difference between a team of contractors and a team of employees The damaging cycle of hiring-firing-burn out cycle most entrepreneurs find themselves in Why you are still broke after hiring a team Becoming the leader your company needs for growth Creating your path to freedom by building a winning team
If you are an entrepreneur who wants REAL freedom WHILE scaling a business to 10’s of millions of dollars, the quality of your team and their effectiveness will determine the quality of your life, your company’s growth rate, and your ultimate freedom. Bigger Than You is THE book for entrepreneurs who want to step into the role of leadership to build a truly profitable dream team.
If you are an entrepreneur who wants REAL freedom WHILE scaling a business to 10’s of millions of dollars, the quality of your team and their effectiveness will determine the quality of your life, your company’s growth rate, and your ultimate freedom. Bigger Than You is THE book for entrepreneurs who want to step into the role of leadership to build a truly profitable dream team.
- GenresLeadershipBusiness
156 pages, Paperback
Published September 25, 2018
13 people are currently reading
56 people want to read
About the author
Kelly Roach
12 books6 followersKelly Roach is the founder of Kelly Roach Coaching, a rapid growth coaching and consulting company for business owners, entrepreneurs, and executive leaders.
A few years ago Kelly was successful, but was yearning for more. She knew she was meant for something bigger, and wanted to create a business that allowed her to serve others, make a difference, and create unlimited income while doing it. After personally producing more than $30 million in sales in record time, Kelly charged to the top of a global Fortune 500 firm, netting seven promotions in eight years. That's when she launched Kelly Roach International, to help business do the extraordinary by using innovative business strategies to rapidly increase productivity and profits.
Kelly Roach Coaching serves companies, organizations, and individuals that are committed to achieving a level of excellence in their field that few ever dream of. Leaders come to Kelly when they are ready for massive growth, profitability, and impact.
From NFL cheerleader to million dollar business mogul, internationally acclaimed entrepreneur, business coach, and rapid results expert, Kelly Roach knows first-hand what it takes to become "unstoppable." Kelly's passion is in teaching others the strategies and systems she used so that they can succeed, profit, and grow their businesses at a record rate. She shows others how to combine personal growth and business mastery to achieve everything they want out of life.
Kelly is committed to empowering individuals to create freedom through building a business that nurtures their dreams, brings deep fulfillment and, most importantly, allows them to enjoy an extraordinary quality of life. Her philosophy is deeply rooted in helping others accomplish personal and professional success without compromising the ability to live a balanced, rich life.
A few years ago Kelly was successful, but was yearning for more. She knew she was meant for something bigger, and wanted to create a business that allowed her to serve others, make a difference, and create unlimited income while doing it. After personally producing more than $30 million in sales in record time, Kelly charged to the top of a global Fortune 500 firm, netting seven promotions in eight years. That's when she launched Kelly Roach International, to help business do the extraordinary by using innovative business strategies to rapidly increase productivity and profits.
Kelly Roach Coaching serves companies, organizations, and individuals that are committed to achieving a level of excellence in their field that few ever dream of. Leaders come to Kelly when they are ready for massive growth, profitability, and impact.
From NFL cheerleader to million dollar business mogul, internationally acclaimed entrepreneur, business coach, and rapid results expert, Kelly Roach knows first-hand what it takes to become "unstoppable." Kelly's passion is in teaching others the strategies and systems she used so that they can succeed, profit, and grow their businesses at a record rate. She shows others how to combine personal growth and business mastery to achieve everything they want out of life.
Kelly is committed to empowering individuals to create freedom through building a business that nurtures their dreams, brings deep fulfillment and, most importantly, allows them to enjoy an extraordinary quality of life. Her philosophy is deeply rooted in helping others accomplish personal and professional success without compromising the ability to live a balanced, rich life.
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Displaying 1 - 5 of 5 reviews
January 21, 2025
Entrepreneurial freedom promises a life of fulfillment and flexibility, yet many business owners find themselves trapped in endless tasks, struggling to escape the grind. Kelly Roach's "Bigger Than You: The Entrepreneur’s Guide to Building an Unstoppable Team" provides a roadmap for business owners to break free from this cycle by reimagining how they build and lead their businesses. The book introduces foundational principles that shift entrepreneurs from running their businesses solo to building lasting legacies through effective teams, systems, and leadership.
Entrepreneurs often dream of freedom—working where they want, on their own terms, and creating meaningful impact. However, reality often paints a different picture. Many find themselves overworked, constantly putting out fires, and unable to delegate effectively. Roach argues that this struggle stems from flawed approaches to building a business. She illustrates this with Charlie’s story, a business owner whose passion for health led him to invest heavily in equipment and software for his juice company but neglected building the foundational structures for sustainable growth. Charlie's failure highlights the importance of two crucial elements for any business: a reliable sales process and a capable team.
While many entrepreneurs believe they must achieve financial stability before hiring, Roach challenges this notion, stating that a strong team is essential for growth. She emphasizes the importance of hiring based on values and character rather than just skills. A motivated and adaptable individual with shared values will contribute more to a business than an experienced employee who lacks commitment. Roach draws from her experience with her own team, who, despite limited experience, embraced the company’s mission and treated their roles as their own enterprises. This allowed her business to thrive even in her absence, showcasing the power of building the right team.
To escape the grind, business owners must relinquish control, embrace systems, and place trust in their team. Roach acknowledges that this leap of faith can feel daunting but underscores the need to train team members effectively to ensure success. Without proper preparation, hiring efforts can backfire, leading to burnout—a cycle she explores through Susan’s story. Susan, overwhelmed by her growing business, hastily hired help without providing clear guidance or training. This lack of preparation resulted in mistakes, inefficiencies, and eventual burnout, leaving her questioning the viability of her business.
Roach emphasizes the importance of documenting every step of a business’s processes, from onboarding clients to handling payments, to ensure new hires can succeed. This preparation is likened to teaching someone to cook with a recipe and techniques rather than leaving them to figure it out alone. By creating clear systems and providing context for how each role fits into the bigger picture, business owners empower their team to contribute effectively. While this investment in training and systems may seem time-consuming upfront, it prevents costly mistakes and paves the way for sustainable growth.
A critical mindset shift Roach advocates is viewing team roles as investments rather than expenses. Each role in a business should deliver more value than it costs, whether through direct revenue generation or by enabling growth. Roach compares business expenses to a garden, where some plants merely consume resources, while others yield fruit. Entrepreneurs often overspend on superficial aspects like office spaces or redundant tools while hesitating to invest in areas like sales teams or customer experience that drive growth.
Sandra’s story exemplifies the transformative power of this mindset. Facing cash flow issues in her factory, Sandra discovered that late billing, caused by incomplete sales documentation, was the root of the problem. By implementing a simple form and clear processes, she resolved the issue, improving cash flow without additional resources. Roach urges entrepreneurs to scrutinize their expenses and focus on areas that fuel growth, turning even support roles into opportunities to drive profitability.
Tracking performance is another cornerstone of Roach’s approach. Clear metrics for each role not only ensure accountability but also motivate employees by showing how their work impacts the business’s success. This transparency fosters a culture of innovation, where team members proactively seek ways to add value, transforming from task-doers into partners in growth.
Operational excellence is the foundation for a business that can run independently. Roach highlights three pillars for achieving this: structured training, teaching for understanding, and creating clear frameworks. While some entrepreneurs resist rigid procedures, fearing they stifle creativity, Roach argues that strong systems free teams to focus on innovation rather than routine tasks. She likens this to a jazz musician whose mastery of scales and theory enables creative expression. Similarly, robust business processes provide a stable foundation for growth and adaptability.
As systems and processes take root, businesses experience a shift. Teams become more capable and confident, taking initiative and identifying opportunities for improvement. This evolution allows entrepreneurs to step back from daily operations and focus on strategic growth. Roach describes this transition as moving from hands-on management to visionary leadership, where entrepreneurs can explore new possibilities and unlock their business’s full potential.
Roach emphasizes the importance of investing in team development and trusting their potential. She recounts how early investments in her team’s training paid off, enabling her company to set industry standards and consistently innovate. Visionary leadership, she explains, involves empowering teams to bring their ideas to life, fostering a culture of continuous improvement. This approach transforms businesses from profit-driven entities into forces that uplift employees, clients, and industries alike.
The ultimate goal, Roach asserts, is to build a legacy that endures. A business should evolve and improve even in the absence of its founder, creating lasting impact. By focusing on sustainable growth, clear systems, and team empowerment, entrepreneurs can achieve the freedom they originally sought while leaving a meaningful legacy.
In "Bigger Than You", Kelly Roach provides a powerful framework for transforming businesses into thriving, self-sustaining entities. Her insights challenge entrepreneurs to rethink their approaches to hiring, training, and leadership, emphasizing the importance of investing in people and systems. By applying these principles, business owners can break free from the daily grind, achieve true entrepreneurial freedom, and build something extraordinary that stands the test of time.
Entrepreneurs often dream of freedom—working where they want, on their own terms, and creating meaningful impact. However, reality often paints a different picture. Many find themselves overworked, constantly putting out fires, and unable to delegate effectively. Roach argues that this struggle stems from flawed approaches to building a business. She illustrates this with Charlie’s story, a business owner whose passion for health led him to invest heavily in equipment and software for his juice company but neglected building the foundational structures for sustainable growth. Charlie's failure highlights the importance of two crucial elements for any business: a reliable sales process and a capable team.
While many entrepreneurs believe they must achieve financial stability before hiring, Roach challenges this notion, stating that a strong team is essential for growth. She emphasizes the importance of hiring based on values and character rather than just skills. A motivated and adaptable individual with shared values will contribute more to a business than an experienced employee who lacks commitment. Roach draws from her experience with her own team, who, despite limited experience, embraced the company’s mission and treated their roles as their own enterprises. This allowed her business to thrive even in her absence, showcasing the power of building the right team.
To escape the grind, business owners must relinquish control, embrace systems, and place trust in their team. Roach acknowledges that this leap of faith can feel daunting but underscores the need to train team members effectively to ensure success. Without proper preparation, hiring efforts can backfire, leading to burnout—a cycle she explores through Susan’s story. Susan, overwhelmed by her growing business, hastily hired help without providing clear guidance or training. This lack of preparation resulted in mistakes, inefficiencies, and eventual burnout, leaving her questioning the viability of her business.
Roach emphasizes the importance of documenting every step of a business’s processes, from onboarding clients to handling payments, to ensure new hires can succeed. This preparation is likened to teaching someone to cook with a recipe and techniques rather than leaving them to figure it out alone. By creating clear systems and providing context for how each role fits into the bigger picture, business owners empower their team to contribute effectively. While this investment in training and systems may seem time-consuming upfront, it prevents costly mistakes and paves the way for sustainable growth.
A critical mindset shift Roach advocates is viewing team roles as investments rather than expenses. Each role in a business should deliver more value than it costs, whether through direct revenue generation or by enabling growth. Roach compares business expenses to a garden, where some plants merely consume resources, while others yield fruit. Entrepreneurs often overspend on superficial aspects like office spaces or redundant tools while hesitating to invest in areas like sales teams or customer experience that drive growth.
Sandra’s story exemplifies the transformative power of this mindset. Facing cash flow issues in her factory, Sandra discovered that late billing, caused by incomplete sales documentation, was the root of the problem. By implementing a simple form and clear processes, she resolved the issue, improving cash flow without additional resources. Roach urges entrepreneurs to scrutinize their expenses and focus on areas that fuel growth, turning even support roles into opportunities to drive profitability.
Tracking performance is another cornerstone of Roach’s approach. Clear metrics for each role not only ensure accountability but also motivate employees by showing how their work impacts the business’s success. This transparency fosters a culture of innovation, where team members proactively seek ways to add value, transforming from task-doers into partners in growth.
Operational excellence is the foundation for a business that can run independently. Roach highlights three pillars for achieving this: structured training, teaching for understanding, and creating clear frameworks. While some entrepreneurs resist rigid procedures, fearing they stifle creativity, Roach argues that strong systems free teams to focus on innovation rather than routine tasks. She likens this to a jazz musician whose mastery of scales and theory enables creative expression. Similarly, robust business processes provide a stable foundation for growth and adaptability.
As systems and processes take root, businesses experience a shift. Teams become more capable and confident, taking initiative and identifying opportunities for improvement. This evolution allows entrepreneurs to step back from daily operations and focus on strategic growth. Roach describes this transition as moving from hands-on management to visionary leadership, where entrepreneurs can explore new possibilities and unlock their business’s full potential.
Roach emphasizes the importance of investing in team development and trusting their potential. She recounts how early investments in her team’s training paid off, enabling her company to set industry standards and consistently innovate. Visionary leadership, she explains, involves empowering teams to bring their ideas to life, fostering a culture of continuous improvement. This approach transforms businesses from profit-driven entities into forces that uplift employees, clients, and industries alike.
The ultimate goal, Roach asserts, is to build a legacy that endures. A business should evolve and improve even in the absence of its founder, creating lasting impact. By focusing on sustainable growth, clear systems, and team empowerment, entrepreneurs can achieve the freedom they originally sought while leaving a meaningful legacy.
In "Bigger Than You", Kelly Roach provides a powerful framework for transforming businesses into thriving, self-sustaining entities. Her insights challenge entrepreneurs to rethink their approaches to hiring, training, and leadership, emphasizing the importance of investing in people and systems. By applying these principles, business owners can break free from the daily grind, achieve true entrepreneurial freedom, and build something extraordinary that stands the test of time.
January 22, 2025
Bigger Than You (2018) shows how to create a team that fuels your business growth, boosts your profitability, and frees you to focus on what matters most. Learn how to hire strategically, build powerful systems, and lead with clarity to transform your company into a self-sustaining enterprise. If you’re ready to scale without burning out, this guide gives you the tools to make it happen.
Consistency
Careful observation
Detailed systems and structure
Strong processes
Certainties
Consistency
Careful observation
Detailed systems and structure
Strong processes
Certainties
This entire review has been hidden because of spoilers.
February 14, 2023
Awful repetitive lead magnet book
This book is 140ish pages of telling you that you need a team,systems and ofcourse coaching from the author of the book!
Book is not worth 18$, it really has minimum value and If you have any knowledge about bussines avoid it…
This book is 140ish pages of telling you that you need a team,systems and ofcourse coaching from the author of the book!
Book is not worth 18$, it really has minimum value and If you have any knowledge about bussines avoid it…
January 21, 2025
Very basic common sense business management knowledge. Nothing I didn’t already know and have put into practise previously. Might be useful as entry level basic business advice prior to taking on a business or management role.
January 12, 2022
I wish I read this 5 years ago
Excellent sound advice that would’ve saved me hours and thousands if I had read it 5 years ago without question
Excellent sound advice that would’ve saved me hours and thousands if I had read it 5 years ago without question
Displaying 1 - 5 of 5 reviews