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Faith-Based Marketing: The Guide to Reaching 140 Million Christian Customers
Most businesses don’t have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have backfired, because the marketers had little understanding of Christians’ values, taboos, and "hot buttons". Yet the size of the opportunity is enormous. Faith-Based Marketing provides everything business leaders need to understand 140 million Christian consumers and effectively reach them. It explains who Christians are, what they want, and provides traditional, new media, and word-of-mouth strategies to communicate with and engage them and their churches. The book also includes a valuable directory of top Christian organizations, churches, and events, to help marketers and business leaders find out whom to contact and how. The book includes a free subscription to a companion website with bonus content.
- GenresBusiness
256 pages, Hardcover
First published May 6, 2009
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July 20, 2012
A sure-fire demographic bunker buster.
There are plenty of marketing tomes out there that teach you the basics of any field, specialty, etc.
Most of the, approaching 99% of them in my view, are utter garbage. I think anyone that has bought any resource along these lines this already knows this, but I think it's worth restating. People should be wary of all marketing books; getting rich by teaching how to get rich is one of the best ways to get rich, and one of the easiest to do by offering NO value whatsoever. It's been done time and time again, by an infinite number of 'gurus'.
However, that said: This book is great.
It won't teach you how all the ins and outs of basic marketing; it does a little of this, I guess. But who needs that, that's going to buy this book? If you need ultra-basic and general marketing advise, look elsewhere.
Where this book excels is within the target-demographic! As far as I can tell, this is the only book of its kind.
The resources in the back of the book are worth their weight in gold if you have a product that can target this mass of people. It's one of the best resources on any demographic I've ever seen.
It's highly specialized and valuable because the demographic it's about is one of the biggest spending group of people in the world!
I was thoroughly impressed by this book. I'm going to use it to pump my business into this market.
There are plenty of marketing tomes out there that teach you the basics of any field, specialty, etc.
Most of the, approaching 99% of them in my view, are utter garbage. I think anyone that has bought any resource along these lines this already knows this, but I think it's worth restating. People should be wary of all marketing books; getting rich by teaching how to get rich is one of the best ways to get rich, and one of the easiest to do by offering NO value whatsoever. It's been done time and time again, by an infinite number of 'gurus'.
However, that said: This book is great.
It won't teach you how all the ins and outs of basic marketing; it does a little of this, I guess. But who needs that, that's going to buy this book? If you need ultra-basic and general marketing advise, look elsewhere.
Where this book excels is within the target-demographic! As far as I can tell, this is the only book of its kind.
The resources in the back of the book are worth their weight in gold if you have a product that can target this mass of people. It's one of the best resources on any demographic I've ever seen.
It's highly specialized and valuable because the demographic it's about is one of the biggest spending group of people in the world!
I was thoroughly impressed by this book. I'm going to use it to pump my business into this market.
Displaying 1 of 1 review