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Life Is a Startup: What Founders Can Teach Us about Making Choices and Managing Change

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After two decades of research on founders, a best-selling book on the subject, and experience teaching and mentoring thousands of students in this field, Noam Wasserman is a prominent authority on startups. Hearing from countless readers and students that his insights helped them with important life decisions, beyond the incubator and boardroom, Wasserman brings us a new book that applies to everyday life his research on the methods of successful startup founders.

Like entrepreneurs, we all deal with uncertainty, tough decision-making, and necessary problem-solving. Whether we freelance or work for large organizations, whether we're married or single, have kids or not, we must be able to think on our feet, assess risks and opportunities, and recruit others to help us navigate them. This book offers important advice for envisioning change in our lives—from contemplating the next step in a relationship to making a radical career move—and managing changes to which we've already committed. We can learn to recognize our own well-worn patterns and keep our tendencies and habits in check, recruit a personal taskforce—our own board of directors—to advise us, and plan ahead for growth. With his extensive database of entrepreneurship case studies—from Pandora to Twitter to Nike—complemented with data on 20,000 founders, Wasserman is able to go deeply into the entrepreneurial mindset and show us how startups provide specific lessons for crafting our most successful lives.

251 pages, Kindle Edition

Published October 23, 2018

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Noam Wasserman

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Displaying 1 - 3 of 3 reviews
Profile Image for K.
220 reviews4 followers
May 19, 2019
I thought the book started out a little shallow, just retelling people's life stories without much concrete "advice." The advice, or spelling out of strategies, picked up in the second half and may well be applicable to businesses. There were only a few scattered tidbits for use in my personal (or even self-employment) life, though. Maybe it's more on someone else's wavelength.
Profile Image for Jordan Brown.
Author 1 book7 followers
October 3, 2021
Really helpful. Like The Founder’s Dilemmas, this book is well researched and packed with useful examples.

My only gripe is that the subtitle of this book makes it sound like it would be useful for anyone, but I think the intended audience is anyone in the startup world. Especially useful if you’re considering founding a startup.
Profile Image for Ken Hamner.
370 reviews13 followers
April 7, 2019
Excellent book for startup leaders. Highly recommended.
Displaying 1 - 3 of 3 reviews

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