Master Content Strategy: How to Maximize Your Reach and Boost Your Bottom Line Every Time You Hit Publish

by Pamela Wilson

Whether you're starting out or are managing a vast archive of content, this book delivers a content strategy that will maximize your results. Thoughtful content marketing delivers — traffic, attention, and customers. But too often, content creators just churn out piece after piece, with no thought to how everything fits together. The result is scattered, confusing, ineffective content marketing. It's a complete waste of time! Your content strategy can and should change depending on the stage of growth you're in. With Master Content Strategy, Pamela Wilson delivers an approach that honors your website's lifecycle and adapts to help you grow your skills as you grow your audience. This approach works for both B2B (business-to-business) and B2C (business-to-consumer) content creation — and for bloggers, podcasters, and vloggers alike. "In this book, Pamela Wilson gives you a guided walk-through of the nuances, complete with strategies to follow at every stage of your journey. When you’re finished reading, you’ll know exactly what stage you’re in and exactly what to do to get to the next stage." – Jon Morrow, Smart Blogger (from the Foreword) You're about to During her award-winning 30+ year marketing career, Pamela Wilson has helped local, national, and international clients communicate their messages effectively. She's the founder of BIG Brand System and is a keynote speaker, author, and respected online educator. Her passion is teaching — and she has a gift for making complex topics simple and easy to understand. Get Master Content Strategy so you can maximize your reach and boost your bottom line every time you hit publish.

Genres: Business, Social Media

218 pages, Kindle Edition

Published October 19, 2018

About the author

Pamela Wilson is a marketing advisor and respected expert in the ever-evolving marketing landscape.

As the former Executive Vice President of Educational Content at Copyblogger Media, Pamela's teachings consistently shaped industry standards. As the Chief Marketing Officer at DCS, she empowered her small team with new, generative AI-infused content marketing strategies that helped them produce high-quality marketing assets faster than ever before.

Pamela Wilson isn't just a content marketing expert — she's an industry trailblazer. She has educated hundreds of thousands of professionals with the systems in her online content, speeches, and her seminal books, "Master Content Marketing" and "Master Content Strategy."

Discover the depth of Pamela's expertise and let her systems and strategies empower your marketing approach.

Reviews

[Aroosha Dehghan · Rating 3 out of 5]

کتاب خوبیه اما بعضی جاهاش هی یک مطلب رو تکرار می‌کنه.
به نظرم اگر چندتا سایت درباره‌ی تولید محتوا بخونید هم فرقی با این کتاب نداره. چیزی رو از دست نخواهید داد.

[Michael Pozdnev · Rating 5 out of 5]

This book is worth reading over the entire life cycle of blogging.

A lot of useful information and detailed steps on what, how, and when you need to do the right things for a solid content marketing strategy.

The tips about the BIG WHY were especially useful for me. And a great bonus is the insights of amazing experts at the end of the book.

If you want to learn more about content marketing and learn how to use it for your goals, be sure to buy and read this book!

[Matt West · Rating 5 out of 5]

Whether a blogger, entrepreneur, marketer, or small business owner, creating and publishing content for customer and brand development can often feel like a monumental undertaking with no ROI in sight. In Master Content Strategy, Pamela Wilson manages to give readers a clear and easy-to-follow roadmap for doing just that, thinking about content not as a random stream of material to feed an unknown audience, but as a clear and meaningful plan to produce tangible results.

An expert in her field, Pamela's ability to immediately connect with readers and aspiring brand builders, as well as her talent for breaking big processes down into easily actionable steps, make Master Content Strategy a must-read for anyone seeking to reach an audience online, whether professionally or personally. This is the gold standard for content strategy resources, and I can't recommend it highly enough.

[Gaye Sekula · Rating 5 out of 5]

This is the third book I have purchased by Pamela Wilson. It is rare that I buy every book an author publishes but Pamela's books are "must haves"! She brings decades of first-hand knowledge and expertise and shares it all so generously with her readers. Her advice is priceless and her writing style is easy to read, follow and understand. There is much information in this book and yet it is presented in such a way as to inspire without the dreaded feeling of overwhelm. Pamela's energy and dedication to helping others come through on every page. Without hesitation, I give this, and her other two books, FIVE STARS and then some!

[Anne Janzer · Rating 5 out of 5]

Few people understand content marketing strategy as thoroughly as Pamela Wilson. Lucky for us, she is generous about sharing her wisdom. This relevant and approachable guide lays everything you need to know, at any stage of your content development process. Master Content Strategy will become one of those books you refer to again and again.

[Sinead · Rating 5 out of 5]

This book is great! It contains all the tips and advice I give students who take my blogging course. If you are new to creating content for customers, this book will really help you figure out what you need to do.

[Savanna Roberts · Rating 4 out of 5]

4.5⭐️
Great information! I look forward to trying out some of the strategizing Wilson talks about, as strategy isn’t my strong suit, especially when it comes to content. She broke everything down in a very clear, easy to understand, and manageable way.

[Erin · Rating 3 out of 5]

Skim through quickly.

[Stan Skrabut · Rating 5 out of 5]

I am so pleased with what Pamela Wilson shared in her book Master Content Strategy: How to Maximize Your Reach and Boost Your Bottom Line Every Time You Hit Publish that quickly sent for her first book, Master Content Marketing . If you are trying to get a handle on your content creation and distribution, I would strongly recommend Master Content Strategy . Read more