Marketing Communications in Tourism and Hospitality

by Scott McCabe

The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment has led to an increased emphasis on communications strategies.

How can marketing communication strategies meet the changing and challenging demands of modern consumers, and maintain a company’s competitive edge?

Marketing Communications in Tourism and concepts, strategies and cases discusses this vital discipline specifically for the tourism and hospitality industry. Using contemporary case studies such as South African Tourism, Travelocity and Virgin Trains, it explains and critiques the practice and theory in relation to this industry. Combining a critical theoretical overview with a practical guide to techniques and skills, it illustrates the role that communications play in the delivery and representation of hospitality and tourism services, whilst developing practical skills needed to understand, interpret and implement communications strategies within a management context.

This systematic and cohesive text is essential reading for hospitality management students, and an invaluable resource for marketing practitioners in this growing area.

320 pages, Paperback

First published October 30, 2008

Reviews

[Agla]

Read this to prep for a class, very useful even though it's a bit out of date. This makes sense since it was published in 2008, the examples/case studies are a bit old and they don't mention the role of social media and influencers. Again that makes sense but shoudl be noted all the same. It is very hood on theories related to marketing and tourism though.