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What do Cuban cigars, Lamborghini's automobiles, and Coca-Cola have in common? They enjoy premium reputations. These products do not have to compete on price, match every feature offered by competitors, or use heavy-handed tactics to convince shoppers to make a purchase.
Don't be forced into a race to the bottom!
This book presents a detailed framework that can be used to transform your offerings from mere commodities to premium goods.
Don't be forced into a race to the bottom!
This book presents a detailed framework that can be used to transform your offerings from mere commodities to premium goods.
240 pages, ebook
Published October 21, 2018
1 person want to read
About the author
Adam Juda
3 books1 followerI'm Adam Juda and I specialize in product pricing.
It's a relatively unknown field - an oddity considering that almost everyone sells something (their labor, their knowledge, their time, and, in some cases, their books).
As a behavioral economist, I study the world in which consumer psychology meets economic theory. Sometimes the rules make sense and sometimes they don't. Nevertheless, I do my best to expose them all to my audience members.
Join me in my investigations as I explore the hidden secrets of capitalism and the dark arts of product pricing.
It's going to be a wild ride.
It's a relatively unknown field - an oddity considering that almost everyone sells something (their labor, their knowledge, their time, and, in some cases, their books).
As a behavioral economist, I study the world in which consumer psychology meets economic theory. Sometimes the rules make sense and sometimes they don't. Nevertheless, I do my best to expose them all to my audience members.
Join me in my investigations as I explore the hidden secrets of capitalism and the dark arts of product pricing.
It's going to be a wild ride.
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Displaying 1 of 1 review
December 31, 2018
The author (a pricing expert) dives into the things that make premium products truly premium. You can’t just declare it, you have to signal it through the elements that make up the bulk of the book: Status, Style, and Safety.
There’s very little direct pricing tactics (other than don’t use tricky $999 type prices), and instead is focused on the high level strategy. I found each section helped make brands I’ve seen make sense, especially regarding status.
The author sent me a copy of his book, but I’d have enjoyed it as much if I’d paid for it.
There’s very little direct pricing tactics (other than don’t use tricky $999 type prices), and instead is focused on the high level strategy. I found each section helped make brands I’ve seen make sense, especially regarding status.
The author sent me a copy of his book, but I’d have enjoyed it as much if I’d paid for it.
Displaying 1 of 1 review