A biography of the Aardman brand, more than anything, this starts with a potted history of Peter Lord & David Sproxton (childhood friends) and runs right up to 2018, when the book was published. As a long-time fan of Aardman, I was really looking forward to this but while it does provide some interesting titbits and facts, it misses a lot too. Most of this, I think, is down to the light chummy which prevents it from being incisive - some things, like the early successful film “Down And Out”, seem almost like an accident in that we don’t get to know how they worked out the animation, or synced the voices, or even why they made the choices they did. The same with “Morph”, it’s presented as “this happened and it was successful”, without really examining why or how it came into being. This continues, but then towards the end we get a lot of information about recent charity links and how they built the building. In addition, there’s quite a bit of repetition and it’s there from the start, with lots of pieces from the lengthy prologue salted through the first couple of chapters. Good for the casual reader, there’s an in-depth biography to be written about Aardman but unfortunately, this isn’t it.