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The Snowball Book Launch: How To Create A Huge Buzz And Massive Pre-Order Sales Before You Release Your Self-Published Book
*** Final 1836 Pre-Order Sales using the exact methods in the book! *** If you are an entrepreneur who is launching a business, this book may be the most important book you ever read, here's why.... But first a warning, this book is not for everyone. This isn't one of those "game the system books" to become a Bestseller on Amazon. There are plenty of those available ( become a Bestseller by making a minimum amount of sales in a small niche category).When I first started, I used those gimmicks myself and I even I show you how in Part 1.The problem is, when you do that, you end up with what I call The Bestseller Hangover. You've sold a handful of books, and have the title Bestseller, but nothing else. The system in this book requires more work, but leaves you with lots of sales, credibility and a real platform to grow your business. With that said, let’s jump right in…The Snowball Book Launch is about taking the long game approach to your book launch. This causes you to focus on all of the items that sell books (both pre-launch and post-launch). The idea is to divide your launch into thirds. The first third focuses on building everything that will make your life so much easier down the for example, things like author lists, keywords, your lead magnet, and your overall message (not just the message of your book, but of you and your business or future business). The second third focuses on the Pre-Order period, and maximizing sales before your book releases. You absolutely must take advantage of this crucial tool Amazon. Far too few authors really know how to use this or maximize it!The last third is the book release and what to do after it. You don’t want 50 sales and a Bestseller Banner. You want 1000s of sales, a stream of clients and a platform. It is called a "Snowball Book Launch", because you are constantly building momentum (and sales) toward your launch date and beyond. It is actually an easier, less-stressful launch. Not only that, this book 4 things you can do right now, regardless of what stage you are in, to dramatically increase the success of your book launch You or your book are your most important assets, right? WRONG!! (find out what is in Chp 3) How to eliminate "Book Begging" on social media, and connect with people who will buy Where to find thousands of readers (outside of Amazon) 6 ways to make your book description virtually guarantee a sale Why less advertising works (and is easier) One type of launch you should never do if you want long term credibility and a successful business (yet most authors are doing this!) Say goodbye to author obscurity and build a real brand for yourself Download The Snowball Book Launch now!
- GenresBusiness
240 pages, Kindle Edition
Published January 20, 2019
90 people are currently reading
62 people want to read
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Displaying 1 - 21 of 21 reviews
January 11, 2025
I definitely got quite a few things to work on for my book launch! Thanks Ray.
April 15, 2019
This is a quick read and very informative. I picked it up because I’m teaching people to do almost the exact same thing in my e-course, so I wanted to see what the differences were in his approach and mine.
One thing I love about this author is he gets straight to the point. His books are super informative and actionable, and he only includes the stuff that has the most impact.
This book would have been five stars, but I found the tone a little grating. There was a lot of stuff in the beginning where he assumed I was bored and wanting to skip ahead and too dumb to realize the importance of reading and doing. I don’t like that. All jokes inside a book about how boring the book is should be replaced with making the book less boring. Just my opinion.
Still, overall, a good book and well worth reading.
Highlights:
Yellow highlight | Location: 79
FREE Download (a $19.99 value) Viral Book Marketing
Yellow highlight | Location: 140
By the way, the links to almost everything in this book are created using a URL shortener, and begin with go.raybrehm.com. This makes it easier to change the target URL later, if necessary, without leaving you with a dead link in your copy of this book.
Yellow highlight | Location: 167
There is no higher quality lead for your product or service, than someone who went searching for a book on your topic.
Yellow highlight | Location: 382
about pre-framing and indoctrination and why they are so important, check out Frank Kern’s book Convert 2.0. Pre-framing and indoctrination directly determine the prices you can charge for your products and services. They also create a bond with your ideal client.
Yellow highlight | Location: 571
Applied and received his Bookbub Ads account (this is now automatic with approval of your author account)
Yellow highlight | Location: 580
Use Pre-Order unless your book is already out
Yellow highlight | Location: 634
Update KDP with new categories
Yellow highlight | Location: 879
So one of the first things we want to do is figure out is what group of authors you want to be associated with, and position yourself that way. This will sort itself out naturally in the long term. In the short-term, however, we want to force the issue. We will market to the readers of those authors we want association with using advertising.
Yellow highlight | Location: 897
I had the highest clickthrough rate by readers of Gary Vaynerchuk.
Yellow highlight | Location: 913
Then take each of those authors and find their author page on Amazon. You can do that by clicking their name below the name of their book on their Amazon book page. Along the left-hand column, you will see “Customers Also Bought Items By.” It lists six other authors. Grab those names, and add them to your spreadsheet (all the same column).
Yellow highlight | Location: 985
First, take your seven organic keywords, and run each one separately through KDP Rocket. Download the resulting spreadsheet of keywords from KDP Rocket and keep them as separate files (ie. we are going to create one ad out of each sheet in the next phase). Then take each of the top 30 authors from our 720 list and run them through KDP Rocket. You now have approximately 37 ads for Amazon. Ideally you are targeting around 37,000 keywords in those 37 ads.
Yellow highlight | Location: 1,016
The Bulletproof Copy Outline We have 4,000 characters to describe our book to potential buyers on Amazon. That includes HTML tags, which I use to create larger fonts, bold, and bullet lists. The Nine Sections of our Bulletproof Copy Outline: Headline Sub-headline Warning Intro More than that Bullets Bonus Scarcity Call To Action
Yellow highlight | Location: 1,115
If you had to explain this book in one sentence, what would you say? Who are the major influencers on your life and philosophy? What other authors or books influenced you to write this one? What are some of the major ideas that you integrate into this book or your life in
Yellow highlight | Location: 1,118
general? If you could not use your current book title, what would be another choice?
Yellow highlight | Location: 1,147
When you have created it, upload the interview to the “From The Author Section” of your book on Author Central.
Yellow highlight | Location: 1,161
Normally the best way to request editorial reviews is from people you know, past clients or your peers. Having four or five there can make your page look much more professional.
Yellow highlight | Location: 1,209
Select as many interests and authors to follow as you can when creating that reader account. These should, at a minimum, be your first 30 authors. This is the best way to determine authors we can target and also potentially see your ad later.
Yellow highlight | Location: 1,272
you should make sure it has these elements: Compelling Headline Social Proof Scarcity Call to Action Art Here are two of my ads I used for this book.
Yellow highlight | Location: 1,289
If 100 people click, but I am only showing 50 sales, I can roughly determine my conversion rate on my Amazon page is 50%. I want that number to be 50% or higher because Bookbub readers are buyers. So if I am below 50%, I know I most likely have an issue with my book description, or possibly even my title or cover.
Yellow highlight | Location: 1,296
I look at anything over a 1% CTR as successful.
Yellow highlight | Location: 1,320
Before adding keywords, select Match Type of PHRASE. That seems to work the best.
Yellow highlight | Location: 1,340
The Best Way Get as many ads in the first few days Exhaust your list of authors as early as possible in the Release Phase Then play the add a new author ad and new keyword ad each day game. Go search for someone you hadn’t thought of before, or a new keyword and run an ad.
Yellow highlight | Location: 1,344
I will pause at these thresholds: Bookbub Ads - the CTR is below 0.30% for a week Amazon Ads - If the ACOS (Average Cost of Sale Percentage) is well above 1000%. If a campaign is that high. I will look inside the campaign, and then sort keywords by ACOS again. What may happen is you get a bunch of clicks for a keyword that isn’t working or doesn’t make sense and no sales. I will then pause the keyword itself, not the campaign.
Yellow highlight | Location: 1,348
free downloads on the topic. It is called his AMS Playbook, and it has eight or nine creative ways to mine more keywords. Most of them using free tools or methods. You can use those methods to create even more ads. https://go.raybrehm.com/AMSPlaybook
Yellow highlight | Location: 1,408
These days I only really worry about getting the first 20 reviews (if that) and then I let it all work organically. The absolute best way you can do that is organically asking those who like your book. But how can you find those people? Easy, those that opt-in to your freebies or lead magnet inside your book. They are now on your email list. You also should ask inside your book.
Yellow highlight | Location: 1,439
Here are the eight emails:
Yellow highlight | Location: 1,464
Here is the basic structure: Advertise the book for sale or Free plus shipping (i.e. $5) On the order page there is an order bump (normally from $7 to $37) After ordering the buyer sees an upsell (a product from say $297 - $2997). This occurs regardless if they selected the order bump. If the buyer does not purchase the upsell, they see a downsell (say $47-197) Then move them to another campaign (onboard, sales or newsletter)
Yellow highlight | Location: 1,475
Check out Frank Kern’s Book Funnel video for more detail. It is a sales video for Kartra, but the information is amazing. https://go.raybrehm.com/bookfunnel
Yellow highlight | Location: 1,487
The videos use the following topics in order: Opportunity First Step Blueprint Offer
Yellow highlight | Location: 1,490
When I launched my Bestseller Book Launch this way, I simply taught the three parts of a SWAT Launch: Social Proof Niche and Category Selection Sales and Promotions At the end of video three I asked people to buy the book, and it was awesome! So you can use the product launch for your book!
Yellow highlight | Location: 1,531
I call this process Pixel Linking and the tool is Rocketlink. You can check it out here: https://go.raybrehm.com/rocketlink
Yellow highlight | Location: 1,572
You run an ad with a video that teaches one point about your topic. The video is 2-3 minutes long. There is no call to action or links to click. It is simply here is my point and have a nice day! If someone watches over 25% of that video, you show them another 2 to 3 minute video tip. Once again, there is no call to action or link. If someone wants his 25% of that second video, they “kinda like you.” We have successfully determined they are interested in maybe being asked out on a date by offering them something. The videos and offers are all done with ads, most commonly Facebook Ads. Audiences
Yellow highlight | Location: 1,582
Well, that audience we created from Bookbub non-buyers using Pixel Linking could be re-targeted using Intent Based Branding to our…wait for it…wait for it…Book Funnel.
Yellow highlight | Location: 1,584
IBB is also incredibly useful at building a Facebook audience from scratch. I encourage you to check out Frank’s book (it is $5.60 I think). https://go.raybrehm.com/Convert2
Yellow highlight | Location: 1,597
Download the Viral Book Marketing eBook https://go.raybrehm.com/VBM The Tool I am using is Upviral https://go.raybrehm.com/upviral
Yellow highlight | Location: 1,620
The lead magnet should specifically dig deeper and address one of the major problems you solve in your book. It can also be a next step, or handle a major obstacle people have before they implement the strategies in your book.
One thing I love about this author is he gets straight to the point. His books are super informative and actionable, and he only includes the stuff that has the most impact.
This book would have been five stars, but I found the tone a little grating. There was a lot of stuff in the beginning where he assumed I was bored and wanting to skip ahead and too dumb to realize the importance of reading and doing. I don’t like that. All jokes inside a book about how boring the book is should be replaced with making the book less boring. Just my opinion.
Still, overall, a good book and well worth reading.
Highlights:
Yellow highlight | Location: 79
FREE Download (a $19.99 value) Viral Book Marketing
Yellow highlight | Location: 140
By the way, the links to almost everything in this book are created using a URL shortener, and begin with go.raybrehm.com. This makes it easier to change the target URL later, if necessary, without leaving you with a dead link in your copy of this book.
Yellow highlight | Location: 167
There is no higher quality lead for your product or service, than someone who went searching for a book on your topic.
Yellow highlight | Location: 382
about pre-framing and indoctrination and why they are so important, check out Frank Kern’s book Convert 2.0. Pre-framing and indoctrination directly determine the prices you can charge for your products and services. They also create a bond with your ideal client.
Yellow highlight | Location: 571
Applied and received his Bookbub Ads account (this is now automatic with approval of your author account)
Yellow highlight | Location: 580
Use Pre-Order unless your book is already out
Yellow highlight | Location: 634
Update KDP with new categories
Yellow highlight | Location: 879
So one of the first things we want to do is figure out is what group of authors you want to be associated with, and position yourself that way. This will sort itself out naturally in the long term. In the short-term, however, we want to force the issue. We will market to the readers of those authors we want association with using advertising.
Yellow highlight | Location: 897
I had the highest clickthrough rate by readers of Gary Vaynerchuk.
Yellow highlight | Location: 913
Then take each of those authors and find their author page on Amazon. You can do that by clicking their name below the name of their book on their Amazon book page. Along the left-hand column, you will see “Customers Also Bought Items By.” It lists six other authors. Grab those names, and add them to your spreadsheet (all the same column).
Yellow highlight | Location: 985
First, take your seven organic keywords, and run each one separately through KDP Rocket. Download the resulting spreadsheet of keywords from KDP Rocket and keep them as separate files (ie. we are going to create one ad out of each sheet in the next phase). Then take each of the top 30 authors from our 720 list and run them through KDP Rocket. You now have approximately 37 ads for Amazon. Ideally you are targeting around 37,000 keywords in those 37 ads.
Yellow highlight | Location: 1,016
The Bulletproof Copy Outline We have 4,000 characters to describe our book to potential buyers on Amazon. That includes HTML tags, which I use to create larger fonts, bold, and bullet lists. The Nine Sections of our Bulletproof Copy Outline: Headline Sub-headline Warning Intro More than that Bullets Bonus Scarcity Call To Action
Yellow highlight | Location: 1,115
If you had to explain this book in one sentence, what would you say? Who are the major influencers on your life and philosophy? What other authors or books influenced you to write this one? What are some of the major ideas that you integrate into this book or your life in
Yellow highlight | Location: 1,118
general? If you could not use your current book title, what would be another choice?
Yellow highlight | Location: 1,147
When you have created it, upload the interview to the “From The Author Section” of your book on Author Central.
Yellow highlight | Location: 1,161
Normally the best way to request editorial reviews is from people you know, past clients or your peers. Having four or five there can make your page look much more professional.
Yellow highlight | Location: 1,209
Select as many interests and authors to follow as you can when creating that reader account. These should, at a minimum, be your first 30 authors. This is the best way to determine authors we can target and also potentially see your ad later.
Yellow highlight | Location: 1,272
you should make sure it has these elements: Compelling Headline Social Proof Scarcity Call to Action Art Here are two of my ads I used for this book.
Yellow highlight | Location: 1,289
If 100 people click, but I am only showing 50 sales, I can roughly determine my conversion rate on my Amazon page is 50%. I want that number to be 50% or higher because Bookbub readers are buyers. So if I am below 50%, I know I most likely have an issue with my book description, or possibly even my title or cover.
Yellow highlight | Location: 1,296
I look at anything over a 1% CTR as successful.
Yellow highlight | Location: 1,320
Before adding keywords, select Match Type of PHRASE. That seems to work the best.
Yellow highlight | Location: 1,340
The Best Way Get as many ads in the first few days Exhaust your list of authors as early as possible in the Release Phase Then play the add a new author ad and new keyword ad each day game. Go search for someone you hadn’t thought of before, or a new keyword and run an ad.
Yellow highlight | Location: 1,344
I will pause at these thresholds: Bookbub Ads - the CTR is below 0.30% for a week Amazon Ads - If the ACOS (Average Cost of Sale Percentage) is well above 1000%. If a campaign is that high. I will look inside the campaign, and then sort keywords by ACOS again. What may happen is you get a bunch of clicks for a keyword that isn’t working or doesn’t make sense and no sales. I will then pause the keyword itself, not the campaign.
Yellow highlight | Location: 1,348
free downloads on the topic. It is called his AMS Playbook, and it has eight or nine creative ways to mine more keywords. Most of them using free tools or methods. You can use those methods to create even more ads. https://go.raybrehm.com/AMSPlaybook
Yellow highlight | Location: 1,408
These days I only really worry about getting the first 20 reviews (if that) and then I let it all work organically. The absolute best way you can do that is organically asking those who like your book. But how can you find those people? Easy, those that opt-in to your freebies or lead magnet inside your book. They are now on your email list. You also should ask inside your book.
Yellow highlight | Location: 1,439
Here are the eight emails:
Yellow highlight | Location: 1,464
Here is the basic structure: Advertise the book for sale or Free plus shipping (i.e. $5) On the order page there is an order bump (normally from $7 to $37) After ordering the buyer sees an upsell (a product from say $297 - $2997). This occurs regardless if they selected the order bump. If the buyer does not purchase the upsell, they see a downsell (say $47-197) Then move them to another campaign (onboard, sales or newsletter)
Yellow highlight | Location: 1,475
Check out Frank Kern’s Book Funnel video for more detail. It is a sales video for Kartra, but the information is amazing. https://go.raybrehm.com/bookfunnel
Yellow highlight | Location: 1,487
The videos use the following topics in order: Opportunity First Step Blueprint Offer
Yellow highlight | Location: 1,490
When I launched my Bestseller Book Launch this way, I simply taught the three parts of a SWAT Launch: Social Proof Niche and Category Selection Sales and Promotions At the end of video three I asked people to buy the book, and it was awesome! So you can use the product launch for your book!
Yellow highlight | Location: 1,531
I call this process Pixel Linking and the tool is Rocketlink. You can check it out here: https://go.raybrehm.com/rocketlink
Yellow highlight | Location: 1,572
You run an ad with a video that teaches one point about your topic. The video is 2-3 minutes long. There is no call to action or links to click. It is simply here is my point and have a nice day! If someone watches over 25% of that video, you show them another 2 to 3 minute video tip. Once again, there is no call to action or link. If someone wants his 25% of that second video, they “kinda like you.” We have successfully determined they are interested in maybe being asked out on a date by offering them something. The videos and offers are all done with ads, most commonly Facebook Ads. Audiences
Yellow highlight | Location: 1,582
Well, that audience we created from Bookbub non-buyers using Pixel Linking could be re-targeted using Intent Based Branding to our…wait for it…wait for it…Book Funnel.
Yellow highlight | Location: 1,584
IBB is also incredibly useful at building a Facebook audience from scratch. I encourage you to check out Frank’s book (it is $5.60 I think). https://go.raybrehm.com/Convert2
Yellow highlight | Location: 1,597
Download the Viral Book Marketing eBook https://go.raybrehm.com/VBM The Tool I am using is Upviral https://go.raybrehm.com/upviral
Yellow highlight | Location: 1,620
The lead magnet should specifically dig deeper and address one of the major problems you solve in your book. It can also be a next step, or handle a major obstacle people have before they implement the strategies in your book.
March 27, 2019
The Snowball Book Launch by Ray Brehm is a great guide to orchestrating an effective book launch. While reading, I picked up on several things I will be implementing and testing for my own book launches and then using what I learn for my client’s book launches as well.
I’ve been in book marketing for the last several years and I found new and intriguing tips and strategies within. I just about guarantee the same for you.
It took a bit for me to get going and find interest in the book, but about halfway through it heated up fast. I found myself jotting notes, taking screenshots, and otherwise enjoying the content.
Let’s dive into the good, the bad, and the great.
The Good
The book is short and concise and delivers on the promise in the book description and title. He shows you an exact roadmap on how to get tons of pre-order sales. Without trying it myself, I can imagine exactly how it will work out, and my potential results are great. The book espouses on what we at Archangel Ink always share with our clients: start with the base, build a platform, and make sure your sale’s page on Amazon is top notch and everything else will fall into place.
I don’t agree with every method he shares within, but I was able to glean a lot of new information and compare it to what I already do to help refine my process.
The Bad
No book is perfect and this book is far from it. It was riddled with typos which I found to be quite distracting at times. This book is not a book about editing, and thus I’m fine letting a few slip, but there were a lot that I noticed and that’s saying something as I am no editor.
In the beginning he referred to his method quite a bit and even wrote a TM next to it every time he wrote it out. I found this annoying and I almost shut the book for good after about the 7th or 8th time. It’s not a game-breaker for me because luckily I stuck with it and finished the book, but I can see why it would be a major turn off for some.
The Great
The bad notwithstanding, I think every single person interested in writing a book NEEDS to read this.
This book was beyond fantastic for three reasons:
-The intro dive into BookBub Ads made sense to me. It was a clear approach. I admit to being ignorant of BookBub ads as I tend to favor AMS. I’ll be using his strategies for my next launch and I hope it ads to my bottom line of effective tools.
-It was not too salesy. Some other reviews share that it was over the top and he offered too many upsells. Not the case at all. I found every single resource within to be well placed and helpful. He know he can’t possibly put it all into one book and shares resources accordingly.
-He offers a simplistic approach without too many extra things to do. This makes it perfect for anyone that’s too busy to focus on every single possible avenue of launching a book.
You can pick up the book on Amazon here.
Enjoy and best of luck in all of your entrepreneurial endeavors.
-Jordan
I’ve been in book marketing for the last several years and I found new and intriguing tips and strategies within. I just about guarantee the same for you.
It took a bit for me to get going and find interest in the book, but about halfway through it heated up fast. I found myself jotting notes, taking screenshots, and otherwise enjoying the content.
Let’s dive into the good, the bad, and the great.
The Good
The book is short and concise and delivers on the promise in the book description and title. He shows you an exact roadmap on how to get tons of pre-order sales. Without trying it myself, I can imagine exactly how it will work out, and my potential results are great. The book espouses on what we at Archangel Ink always share with our clients: start with the base, build a platform, and make sure your sale’s page on Amazon is top notch and everything else will fall into place.
I don’t agree with every method he shares within, but I was able to glean a lot of new information and compare it to what I already do to help refine my process.
The Bad
No book is perfect and this book is far from it. It was riddled with typos which I found to be quite distracting at times. This book is not a book about editing, and thus I’m fine letting a few slip, but there were a lot that I noticed and that’s saying something as I am no editor.
In the beginning he referred to his method quite a bit and even wrote a TM next to it every time he wrote it out. I found this annoying and I almost shut the book for good after about the 7th or 8th time. It’s not a game-breaker for me because luckily I stuck with it and finished the book, but I can see why it would be a major turn off for some.
The Great
The bad notwithstanding, I think every single person interested in writing a book NEEDS to read this.
This book was beyond fantastic for three reasons:
-The intro dive into BookBub Ads made sense to me. It was a clear approach. I admit to being ignorant of BookBub ads as I tend to favor AMS. I’ll be using his strategies for my next launch and I hope it ads to my bottom line of effective tools.
-It was not too salesy. Some other reviews share that it was over the top and he offered too many upsells. Not the case at all. I found every single resource within to be well placed and helpful. He know he can’t possibly put it all into one book and shares resources accordingly.
-He offers a simplistic approach without too many extra things to do. This makes it perfect for anyone that’s too busy to focus on every single possible avenue of launching a book.
You can pick up the book on Amazon here.
Enjoy and best of luck in all of your entrepreneurial endeavors.
-Jordan
February 23, 2019
Dreading the marketing phase of you (non-fiction or fiction) self-published book?
It’s not often that I find a non-fiction book so compelling that I allow it to interfere with my family life, but this was one of those. I am now unpopular but full to the brim with ideas and information.
I found this book very comprehensive: it includes a great deal of information under one cover, which makes it extra value because you won’t have to buy all those other books, and all those marketing courses. It’s also written in a way that even the marketing-challenged like me can understand, and the author has a sense of humour to boot. Plus there are cool diagrams.
Yeah, there are some typos, and full stops in the wrong places, and the author upsells his other products in the book; but he still sold 1,800 of this one. That makes me very interested in his other stuff and more than willing to overlook some extra bits of alphabet and a few commas. Which of the one- and two-star whingers has ever sold in those numbers - before launching? Please raise your hands. So I can slap them. And what was that about gaming/hoodwinking/cheating the Amazon/KDP system? I honestly didn't find any of that here. Your hands, please.
This book is NOT for you if you want to hit publish tomorrow - because the most important thing is to get the book out there, right? It is NOT for you if you believe that writing a book will never make you any money – because it’s just about fulfilling a childhood dream, right? If you want to do it properly and risk experiencing something big (and some bewilderingly negative reviews), and if you want to enjoy the whole process of publishing, then I believe that this is the gift you need. That one that'll keep on giving.
Your launch will take time and nurturing, but isn’t that what professionalism is all about? I can honestly say that I’m now an ex-marketing-coward: I can’t wait to give it a huge try. And I’m a fiction writer, by the way, but pretty much every single word is relevant to my situation. Watch my space – I’ll be the one with the snowball.
It’s not often that I find a non-fiction book so compelling that I allow it to interfere with my family life, but this was one of those. I am now unpopular but full to the brim with ideas and information.
I found this book very comprehensive: it includes a great deal of information under one cover, which makes it extra value because you won’t have to buy all those other books, and all those marketing courses. It’s also written in a way that even the marketing-challenged like me can understand, and the author has a sense of humour to boot. Plus there are cool diagrams.
Yeah, there are some typos, and full stops in the wrong places, and the author upsells his other products in the book; but he still sold 1,800 of this one. That makes me very interested in his other stuff and more than willing to overlook some extra bits of alphabet and a few commas. Which of the one- and two-star whingers has ever sold in those numbers - before launching? Please raise your hands. So I can slap them. And what was that about gaming/hoodwinking/cheating the Amazon/KDP system? I honestly didn't find any of that here. Your hands, please.
This book is NOT for you if you want to hit publish tomorrow - because the most important thing is to get the book out there, right? It is NOT for you if you believe that writing a book will never make you any money – because it’s just about fulfilling a childhood dream, right? If you want to do it properly and risk experiencing something big (and some bewilderingly negative reviews), and if you want to enjoy the whole process of publishing, then I believe that this is the gift you need. That one that'll keep on giving.
Your launch will take time and nurturing, but isn’t that what professionalism is all about? I can honestly say that I’m now an ex-marketing-coward: I can’t wait to give it a huge try. And I’m a fiction writer, by the way, but pretty much every single word is relevant to my situation. Watch my space – I’ll be the one with the snowball.
January 20, 2019
Some interesting tactics if you’re willing to glean.
Much like a snowball, this book starts with a lot of fluff and takes a while to get to the hard content that makes a difference.
I wanted to give this 3 stars, but the huge amount of typos and grammatical errors (again, like a snowball, getting worse as the book goes on), disappointed me, and at times created full-on confusion (in particular, one section shows a statistic you should be looking at as bad at over 1,000% then good at under 100% making it very unclear if one of those numbers is a typo).
The 1st 1/3 of the book basically seems aimed at convincing you of the value of the book, and the actual Snowball Book Launch method doesn’t start until the 50% mark.
I’m not really sure why there’s so much “marketing guru” name dropping, especially Frank Kern who has a spotty history at best.
When you do finally get to the brass tacks, there are some interesting techniques on finding potential readers that I never would have thought of, and some good ideas on planning your launch. Still, most of this seems aimed at making your book a loss-leader to upsell to a bigger product, so keep that in mind.
This book doesn’t make me as mad as the other seller as the reviewer who called the author a snake oil salesman - he was fairly straightforward that he would be using the book to link to affiliate programs and to promote his own courses, but it does come across as a little excessive. My bigger problem is the feeling that this is slapped together and desperately in need of an editor.
Much like a snowball, this book starts with a lot of fluff and takes a while to get to the hard content that makes a difference.
I wanted to give this 3 stars, but the huge amount of typos and grammatical errors (again, like a snowball, getting worse as the book goes on), disappointed me, and at times created full-on confusion (in particular, one section shows a statistic you should be looking at as bad at over 1,000% then good at under 100% making it very unclear if one of those numbers is a typo).
The 1st 1/3 of the book basically seems aimed at convincing you of the value of the book, and the actual Snowball Book Launch method doesn’t start until the 50% mark.
I’m not really sure why there’s so much “marketing guru” name dropping, especially Frank Kern who has a spotty history at best.
When you do finally get to the brass tacks, there are some interesting techniques on finding potential readers that I never would have thought of, and some good ideas on planning your launch. Still, most of this seems aimed at making your book a loss-leader to upsell to a bigger product, so keep that in mind.
This book doesn’t make me as mad as the other seller as the reviewer who called the author a snake oil salesman - he was fairly straightforward that he would be using the book to link to affiliate programs and to promote his own courses, but it does come across as a little excessive. My bigger problem is the feeling that this is slapped together and desperately in need of an editor.
January 21, 2019
The information in this book could have been condenses to 2-3 relatively brief blog posts. The formatting, font size, and ridiculous number of silly cartoons bloated up the book to it's 70 some pages. The author spends one chapter for each sentence of actual useful content. At least half the chapters spend two or more pages fleshing out a metaphor all to lead up to a mind numbingly simple point. Glad I only spent 0.99 cents on it. Won't be buying anything else from this guy again on account of the fact that I can't bring myself to give him the benefit of the doubt. It's obvious this book was a quick cash grab and advertisement for his other services all while providing very little actually useful content.
January 20, 2019
Nothing new, don't waste your money!
Snake oil salesman—just another marketing trick to sell you his products. His other book "BESTSELLER BOOK LAUNCH" is basically the same. However, I don't believe he wrote this book himself—because there were so many typos I lost count; I believe he got one of those foreign based writers on Fiverr to write and edit this book, as demonstrated by one of his charts showing a huge watermark with the word Fiverr in the background.
Fool me once shame on you fool me twice shame me by wasting one hour of my precious time reading this garbage!!!!😠😠😠😠
Snake oil salesman—just another marketing trick to sell you his products. His other book "BESTSELLER BOOK LAUNCH" is basically the same. However, I don't believe he wrote this book himself—because there were so many typos I lost count; I believe he got one of those foreign based writers on Fiverr to write and edit this book, as demonstrated by one of his charts showing a huge watermark with the word Fiverr in the background.
Fool me once shame on you fool me twice shame me by wasting one hour of my precious time reading this garbage!!!!😠😠😠😠
January 22, 2019
IT'S A USEFUL BOOK FOR AUTHORS
I like the honesty of this book. If you are not an author, not interested in writing a book and publishing it, and most importantly an entrepreneur who is not interested in launching a book then this is NOT for you. I love Mr. Brehm's books because it is short, precise no fluff and big fuzz. It's always simply written but there are many tips to take and benefit from. All you need to know about book launch is in this book. He shared a lot of wisdom that the reader can really benefit from this book.
I like the honesty of this book. If you are not an author, not interested in writing a book and publishing it, and most importantly an entrepreneur who is not interested in launching a book then this is NOT for you. I love Mr. Brehm's books because it is short, precise no fluff and big fuzz. It's always simply written but there are many tips to take and benefit from. All you need to know about book launch is in this book. He shared a lot of wisdom that the reader can really benefit from this book.
January 31, 2019
Direct and entertaining, fully implementable
I read this book cover to cover in a short time, highlighting to-do’s and snippets of things to remember later. I’m in the middle of revising my book and will go back through The Snowball Book Launch to plan my advertising. I’ve already started on a few keyword and category tasks!
I recommend this book to authors looking for a step by step strategy for advertising their upcoming book release. Read it at least 4 months in advance to get the best plan without having to rush at the end!
I read this book cover to cover in a short time, highlighting to-do’s and snippets of things to remember later. I’m in the middle of revising my book and will go back through The Snowball Book Launch to plan my advertising. I’ve already started on a few keyword and category tasks!
I recommend this book to authors looking for a step by step strategy for advertising their upcoming book release. Read it at least 4 months in advance to get the best plan without having to rush at the end!
March 1, 2019
Lots of great ideas, wishing for more pages
I enjoyed reading this book. There is a practical step by step method that describes what to do in each phase. I haven’t tried them out yet and some of them differ a bit from “conventional” wisdom but I’m willing to give it a go real soon. There are also some ideas that I haven’t seen described in other books. The advertising aspect part I felt could have been covered in better detail because the process is much more complex than the author appears to let on.
I enjoyed reading this book. There is a practical step by step method that describes what to do in each phase. I haven’t tried them out yet and some of them differ a bit from “conventional” wisdom but I’m willing to give it a go real soon. There are also some ideas that I haven’t seen described in other books. The advertising aspect part I felt could have been covered in better detail because the process is much more complex than the author appears to let on.
January 29, 2019
Solid advice
If you’ve written a book and looking for a way to advertise it online, this book is a goldmine.
I don’t understand the bad reviews - this book reveals solid strategies to make sales by using Amazon and BookBub ads. This information is critical for authors that want to take things into their own hands and actually sell lots of books.
I devour this stuff and am glad to have read this book.
If you’ve written a book and looking for a way to advertise it online, this book is a goldmine.
I don’t understand the bad reviews - this book reveals solid strategies to make sales by using Amazon and BookBub ads. This information is critical for authors that want to take things into their own hands and actually sell lots of books.
I devour this stuff and am glad to have read this book.
January 30, 2019
Streamlined approach easy to understand
I like the straightforward and practical strategy and tactics Brehm presented. He makes it sound simple and easy. I'm feeling reassured benefitting from another's testing of how to launch a book and sustain ongoing promotional leverage of that book. I feel relieved that a tight focus on a few highly effective tools can simplify my workload. Looking forward to taking his plan on a road test of my own.
I like the straightforward and practical strategy and tactics Brehm presented. He makes it sound simple and easy. I'm feeling reassured benefitting from another's testing of how to launch a book and sustain ongoing promotional leverage of that book. I feel relieved that a tight focus on a few highly effective tools can simplify my workload. Looking forward to taking his plan on a road test of my own.
March 1, 2019
The Snowball book Launch is worth your time and money. It goes into extreme detail about creating a book launch. The focus is almost 100% on launching on Amazon, and while that may be relevant for a lot of authors, I wish it contained ideas other than Amazon. I was looking for more general information on creating a book launch - on just Amazon, hence the four stars. A better title would have been, "Creating a Snowball Book Launch on Amazon".
April 2, 2019
I bought this book because I have written a book that I am self-publishing. The best part about it: this book is very well organized. As I read along, I did'nt worry that I missed something, as I do with with most non-fiction books. It was laid out perfectly and is very easy to follow. It's worth noting that the book caters best to authors who are publishing their book to serve as the "main engine" of their business. Regardless, there is plenty of useful content that is explained wonderfully.
November 2, 2021
Who Doesn't Love a Snowball?
Excellent road map into the quagmire of a book launch. I feel more equipped to lob my first book launch in a few months, even if I felt snowed under in some of the intricacies of the individual snowflakes. This book left me with a lot of homework to do, but a great curiosity to tackle each assignment one by one. The little stick figures helped. I don't suggest reading it until you're at the point of a book launch because it is incredibly detailed.
Excellent road map into the quagmire of a book launch. I feel more equipped to lob my first book launch in a few months, even if I felt snowed under in some of the intricacies of the individual snowflakes. This book left me with a lot of homework to do, but a great curiosity to tackle each assignment one by one. The little stick figures helped. I don't suggest reading it until you're at the point of a book launch because it is incredibly detailed.
November 14, 2021
Excellent Resource
The book is not only incredibly useful for the business person looking to set up a lead magnet or an aspiring best selling author - but the author himself uses his techniques throughout. It works. They work. I’ve even recommended the book to an author friend who was frustrated with Amazon ads. A great intro.
The book is not only incredibly useful for the business person looking to set up a lead magnet or an aspiring best selling author - but the author himself uses his techniques throughout. It works. They work. I’ve even recommended the book to an author friend who was frustrated with Amazon ads. A great intro.
May 11, 2019
Great system!
In this easy to read book, Ray Brehm provides an easy too follow book selling and business building system. As an author I have tried many methods, however, what Brehm outlines is how to take all those various methods and combine them for masterful results.
In this easy to read book, Ray Brehm provides an easy too follow book selling and business building system. As an author I have tried many methods, however, what Brehm outlines is how to take all those various methods and combine them for masterful results.
May 13, 2019
I read this book back in April. I felt that it offered helpful info., some applicable and some not so much for what I'm doing, but overall, excellent advice. Good business info. regarding the book industry.
April 10, 2020
A great introduction for fiction & nonfiction authors alike
As I move closer to having my first book "done", I wanted to get some ideas on how best to launch that book. This book was SO helpful that I recommended it to a book coach!
As I move closer to having my first book "done", I wanted to get some ideas on how best to launch that book. This book was SO helpful that I recommended it to a book coach!
January 24, 2021
Really learned a lot
Just finished my book and wanted to know all I could about how to launch it. Lots of great detail with real life insights and. Easy to follow along. Highly recommend the book
Just finished my book and wanted to know all I could about how to launch it. Lots of great detail with real life insights and. Easy to follow along. Highly recommend the book
May 10, 2019
Highly recommended!
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