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670 pages, Paperback
First published January 1, 2007
Within America, the simultaneous commercial exploitation and attempted control of youth gave rise to a paradox. The deep-mining of the psyche encouraged by advertisers began to throw up those very atavistic qualities that they were attempting to channel through the creation of a society based around the accumulation of objects and comforts. Social control through consumerism might have been more benign than through totalitarian methods, but it set up different kinds of distortions that were increasingly enacted in the deep oscillation between hedonism and puritanism.