A fun account of the rise of American cuisine in the 2000s, and an interesting window into some major trends in American culture before and after the 2008 financial crisis: shifting tastes in light of economic realities; migration into and revitalization of second tier cities, often after crises (Katrina, housing crisis in Detroit), with Portland as a blueprint; intersection of food culture with larger issues in American society (#MeToo, addiction in the industry, immigrant experiences, race relations, debates about authenticity, gentrification and local politics). The portrayals of individual restaurateurs were enjoyable - I especially enjoyed the story of Anjan & Emily Mitra, their popularization of South Indian food at Dosa, and their growing pains as entrepreneurs scaling a business. The book covers lots of cuisines and cultures and aspects of food/drink - I would have enjoyed bits on the rise of sommelier driven wine culture, and coffee culture.
The book's central thesis is that the success of new food trends and restaurant models, combined with the rapid spread of information on the Internet and influx of new people once places/trends are discovered, means that the culinary revolution has reached an endpoint - as a trend/restaurant can go from boom to bust in a very short time, with the true creators not often the ones benefiting fully. But it ends with a note of optimism that ingenuity will lead to more culinary innovation - and the next recession may be needed to help clear space for the next wave of the movement.
Portland: first city to break the monopoly of NY/Bay Area restaurants in defining national trends (previously some regional dishes had gone mainstream but turned into fads). Eric Asimov put Portland onto the national map in 2007; a 'Sideways theory' suggests the growth in popularity of Pinot Noir led to increased attention on Portland; Portland then served as a blueprint for 2nd/3rd tier cities seeking to attract young college grads who were moving to cities, staying longer and starting families later. Gabriel Rucker and Pigeon (upscale bar food) at the center of this movement.
Colicchio and the rise of celebrity chefs on TV: bigger than Bobby Flay and Emeril, in becoming a general purpose celebrity.
Anjan Mitra: roots in cosmopolitan Juhu Beach Bombay, shaped by travels over SE Asia thanks to dad’s job as a pilot; college in US and disappointment with American foods. History of first Indian immigrants sailors and textile merchants arriving in the US in the 1880s, often assimilating into other minority communities. Jay Ranji Smile was brought to NYC in 1890s - and became a legitimate celebrity chef, traveling the country and having affairs along the way. Ceylon India Inn: first Indian restaurant opened in the US in 1913. Bengali immigrants in 60s/70s coinciding with hippies looking for new things - led to the formation of enclaves such as Curry Row on E 6th St (the best known Little India in USA in 70s). Floyd Cardoz - first major Indian celeb chef; Tamarind; Amma and Devi. Indian restaurants trying to be current resorted to fusion w/ French or pan Asian. Unwritten recipe culture in India, chefs trained to please foreign tourists, most immigrants on H1B visas - all made it hard to find Indian chefs in 2005. Authenticity argument from South Asian Americans that angered Anjan - protests over dosas served by a North Indian, ignoring the major South Indian influences that shaped him in Bombay. Expansion into bigger business - commissary kitchens, dosateria in Silicon Valley cafeterias, leading to new logistical challenges. Focus on Kerala, and growth of regional Indian cuisine (similar to what's happened in Mexican cuisine).
LA: Roy Choi & food trucks - big revelation to put Korean bbq onto tacos led to Kogi, a cultural phenomenon coinciding with Twitter and the financial crisis (making traditional restaurants less economical to start and less accessible to customers).
Nashville: Andre Prince Jefferies; legend of uncle Thornton whose girlfriend tried to get revenge with hot chicken that he then enjoyed; Prince’s and Colombo’s rivalry; Bill Purcell’s devotion to Prince’s. Rising national trend of ‘Nashville’ hot chicken (a surprise to Prince's); Hattie B’s opening in midst of Nashville boom - 3rd iteration of hot chicken (following original and knockoffs by fans - this was first by professionals). Ultimate concerns over authenticity, as Hattie B's scaled their product much more than Prince's could, and attracted unfair credit for giving birth to 'Nashville hot chicken'.
NYC cocktails: backlash against old school cocktails in 60s/70s, fern bars for women; vodka in 80s fitting with cocaine culture. Joe Baum - recreating 1930s spirit in Rainbow Room bar for yuppie generation. Angel’s share (1994), inspired Milk and Honey. Flatiron, Pegu - growth of Phil Ward as a bartender. Ravi de Rossi and David Kaplan - Death & Co, found Phil Ward on Craigslist. Ward and growth of Mezcal culture. Expansion of Death & Co into new cities, and model for trendy boutique hotels and neighborhood restaurants to start serious bar programs.
Other interesting anecdotes: Cura (NOLA) and rebirth of city post Katrina; Holeman & Finch (ATL) as a poster child for the culinary revolution (linking high quality ingredients with comfort food); growth of trendy BBQ culture in Austin, Carolinas (Rodney Scott); Tunde Wey and rise to activism while growing in Detroit's post-crisis creative entrepreneurial spirit; Ree Drummond's Pioneer Woman blog.